We recently presented a webinar on Using Video to Enhance Your Learning, including the benefits of adding video to your LMS, how to integrate video easily into your LMS or website, and video best practice tips. http://go.kzoinnovations.com/webinar-archive/

1. KZO Innovations Presents:
Using Video to Enhance Your eLearning Programs
July 18, 2012
This is a free webinar. Please feel free to tweet @KZOInnovations, retweet and invite your
friends using the #KZO hashtag. Share link: http://go.kzoinnovations.com/webinar/
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2. Speaker Bios
Jeff Fissel & Kim Benton
Jeff Fissel
• Vice President of Solutions/Co-Founder
• Founded KZO Webcasting
• Developed eLearning video content with Kidz
Online
Kim Benton
• Account Executive at KZO Innovations
• Helps clients get the most out of their video
solutions including integration
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3. Today’s Agenda
• Use of Video in eLearning
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
• Distribution of eLearning Video Content
• Options to Leverage Video Within Your LMS
• Link/Embedded Video
• SCORM/AICC
• Single Sign-On
• API & Deeper Integration
• Q&A
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4. Use of Video in eLearning
Informal learning accounts for up to 80% of corporate learning
-Bersin
Increase in the demand for and use of video-enriched business processes, orientation, hiring,
marketing and customer support
-Masie
Microsoft saved $300 per participant when switching from in-person to virtual classrooms
-Brainshark
68.5% of employees find mobile learning to be an essential feature in their LMS. 57% of
employees also find social learning features to be essential.
-eLearninginfo247
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5. • Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
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6. Types of Video to Support eLearning
Studio Produced Video Content
• When to use Studio Produced Video
• Executive leadership
• Content that doesn’t require frequent updates
• The learning audience is expecting a high quality production
• Subject requires technical or detailed video capture
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7. Types of Video to Support eLearning
Studio Produced Video Content
• Pros of Studio Produced Content
• High quality video and audio
• Multi take production
 Film non linear modules
• Can add multiple speakers and locations
• Easier to script the dialog of the speakers
• Post production – easier to add effects and b-roll
• Cons of Studio Produced Video
• High cost
• Longer turn around time
• Access – not everyone has the studios and video equipment
• Higher level of pre-production planning and resources required
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8. • Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
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9. Types of Video to Support eLearning
Desktop Produced Video Content
• Desktop Produced Video Content
• Video produced using content authoring tools on a single computer
• Video can be webcam quality and screen captures
• Tools include: Camtasia, Captivate, Articulate and KZO
• When to Use Desktop Produced Video
• Single presenter
• Application/screen capture based training
• Short video segments
• Time sensitive information
• Informal video is appropriate: subject matter and intended audience
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10. Types of Video to Support eLearning
Desktop Produced Video Content
• Pros of Desktop Produced Content
• Can be done rapidly
• Cheaper than studio produced video
• Easier to update video
• Cons of Desktop Produced Video
• Tool expertise required
• Most require a license for each desktop
• Limitation on the types of video produced
 Usually single presenter
• Limited post production options
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11. • Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
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12. Types of Video to Support eLearning
Recorded Classroom & Events Video Content
• Recorded Classroom & Event Video Content
• Filming live in-person events or classroom sessions
• Recording virtual events or classroom sessions (WebEx, Go-To-Meeting)
• When to Use Recorded Classroom Video (Virtual or In-person)
• One time events
• Some learners cannot attend
• For attendees to review
• Limited access to instructional designers
• When to Use Recorded Event Video (Virtual or In-person)
• Special guest speakers/One time events
• Event content is applicable to learning objectives
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13. Types of Video to Support eLearning
Recorded Classroom & Events Video Content
• Pros of Recorded Classroom & Event Content
• Easy to create (what you see is what you get)
 Can get online very quickly
• Video production is cost effective
• Efficient use of guest speakers and expert resources
• Attendees can revisit content
• Others who can not attend can benefit
• Cons of Recorded Classroom & Event Video
• Not scripted (what you see if what you get)
• Lower production value
• Usually longer sessions
• Limited post production opportunities
• Less engaging for self-paced learning
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14. • Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
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15. Types of Video to Support eLearning
User Generated Video Content
• User generated video content is produced and submitted by anyone that is not a trainer,
instructional designer, or video production professional
• When to Use User Generated Content
• To gather employee level content and expertise
• Large, geographically dispersed groups
• Distributed knowledge base
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16. Types of Video to Support eLearning
User Generated Video Content
• Pros of User Generated Video Content
• Inexpensive
• Capture expertise is easy to obtain
• YouTube generation
• Learner feedback loop
• Build team engagement
• Peer-to-peer knowledge sharing
• Cons of User Generated Video
• More difficult to control
• Not all content is relevant
• Needs to be managed – resources
• Lower quality video and audio
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17. eLearning Video Distribution
Distribution Within Your LMS
• Methods to Distribute Video Content
• Upload video content to public online video service (YouTube, Vimeo, etc.)
• Publish SCORM/AICC package with video and upload to LMS
• Upload video to enterprise content or video management system
• Guidelines for Choosing the Appropriate Method
• Public vs. Private
 Know the audience
 Know the security level of the content
 SCORM and AICC packages do not provide a secure way to deliver video content
• Formal vs. informal content
 Detailed metrics tracking/reporting and accreditation
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18. • Options to Leverage Video Within Your LMS
• Link/Embedded Video
• SCORM/AICC
• Single Sign-On
• API & Deeper Integration
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19. Levels of LMS Integration
Link & Embedded Video
Pros: Cons:
-Fast and easy way to get content into your platform -No security
-Most video sites provide you with a share link and -Not much flexibility if you need to add materials
embed code alongside a video
-Limited metrics tracking
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20. Levels of LMS Integration
SCORM/AICC Wrapper
Reminder: What is SCORM/AICC? What is the purpose of a SCORM/AICC package and how is it
used with video?
• Pros
• Most LMS’s provide support for these packages
• Most desktop authoring tools provide the ability to export these files
• Provides metrics tracking back into the LMS
• In some cases, streaming media server may not be needed
• Cons
• No user authentication
• Lose control of video content if downloaded
• The updating process takes longer
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21. Levels of LMS Integration
User Authentication/Secure Delivery
• User authentication only applies when implementing an enterprise video platform.
• Why Implement User Authentication?
• Prevents unauthorized sharing of content
• Detailed metrics tracking (beyond SCORM/AICC)
• Secure Delivery of Video Content
• Streaming vs. Progressive delivery
• Digital Rights Management (DRM)
• SSL Encryption
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22. Levels of LMS Integration
Using API’s for a Deeper Integration
• “Deeper” integration - passing metrics and logic information, automatic posting of new
content
• Why implement
• Allows the LMS to access much more detailed video viewing analytics
• More complex workflows can be configured for students
 Ex. Student x has to view 90% of videos 1, 2, & 3 before they can see video 4
• Automations can be set up to automatically update or remove video content
 New Video alerts can be sent
• Considerations
• Will require advanced LMS and IT support
• Most of the time this is considered custom work
• Usually there is a higher level cost from video and LMS provides for this type of
development
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23. KZO Customer Examples
Audi & U.S. Air Force
• Audi
• Implemented Single Sign-On between
LMS and KZO Video Suite (SaaS)
• Detailed metrics tracking and reporting
• Seamless user experience
• U.S. Air Force
• Implemented Single Sign-On between
LMS and KZO Video Suite (on-premise)
• AICC metrics integration
• Advanced work flows implemented
 Completion percentage enforced
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24. Using Video to Enhance your eLearning Programs
Summary
• Types of Video
• Consider the pros and cons of the various types of video that can be used in eLearning
• Distribution
• Distribution methods will depend on the goal of security and formal vs. informal
• Integration
• Start simple and move to complex
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25. Information About KZO Innovations
• For more information about The KZO Video Suite and integrating into a
LMS, please contact Jeff Fissel at jeff@kzoinnovations.com.
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