Kelley personal brand 08.30

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Presentation given to hundreds of Kelley upperclassmen about how to discover, live and evolve your personal brand during a series of guest lectures.

Published in: Career, Business
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Kelley personal brand 08.30

  1. 1. “What am I posed to do when the club lights come on?”Your Personal Brand AUGUST 30, 2012 1
  2. 2. WHY ME? 100+ Hired entry-level positions 8 Years from intern to VP 6/1 Different agencies/times looked for a job 1 Leadership role in largest US agency @bodzewski
  3. 3. WHAT IS A BRAND? A brand is a promise… @bodzewski
  4. 4. A PROMISE OF… … exceptional quality and high expectations. @bodzewski
  5. 5. A PROMISE OF… … questionable decisions and risks. @bodzewski
  6. 6. A PROMISE OF… … polarizing passions and interests. @bodzewski
  7. 7. STAY WITH ME… @bodzewski
  8. 8. MY PROMISE “I make an impact when others can’t or won’t.” 8 @bodzewski
  9. 9. FIND YOUR PROMISE Be honest with yourself. @bodzewski
  10. 10. REFINE YOUR PROMISE Your audience and their unmet needs - Boss - Family & friends - Significant other @bodzewski
  11. 11. KEEP YOUR PROMISE Perception is reality - Appearance - Artifacts - Communications - Word of mouth 11 @bodzewski
  12. 12. What’s your promise? @bodzewski

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