Explaining the status of women briefly and giving solutions regarding the work that could be done. Understanding what is missing. Understanding the future potential available for you. Empowerment via Education and Employment.

1. Role of Women in Indian Economy
ANKITA RAJ
FOUNDER, GREENHATH PRODUCTS
AUTHOR: PARENTOONS 1 &2, प्यारा पररवार, हैप्पी पैरेंट िंग, FATHER’S GARDEN

2. Agenda
 Potential in
 Employment
 Education
 Your personal growth
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3. Effect of Women’s employment on family
 More money in household
 More buying capacity
 Earn respect
 Erase gender biasness (and gender shaming)
 More egalitarian society
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4. Effect of Women’s employment on
economy
 Increase in GDP
 SAME 
 Gender parity can boost India's GDP by 27%: WEF co-chairs
Read more at:
https://economictimes.indiatimes.com/news/economy/policy/gender-parity-can-
boost-indias-gdp-by-27-wef-co-
chairs/articleshow/62589586.cms?utm_source=contentofinterest&utm_medium=t
ext&utm_campaign=cppst
 ________________ please add on!
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5. Why study Rural areas?
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Total Rural Households in India
179.7 million
87.3 million households are
deprived of any help.
20.1 million households do not
have deprivation of any kind.
1.6 million households are
poorest of poor.
70.7 million hoseholds are not
poor.
Source: Year 2011 Socio-Economic and Caste Census (SECC)

6. Why Empower?
“Yes! I can do
it”
Empowerment
Economic
Growth
of
Women
Contribution
to
Indian
Economy
Eg. IMF statement

7. Indifferent Statistics for a Victim
Source: http://www.mospi.gov.in/sites/default/files/reports_and_publication/statistical_publication/social_statistics/Chapter_3.pdf
Women: Half of India’s population
Rural Women: ~70% of Women population
Literacy rate in India: ~74%
Female v/s Male Literacy (Urban + Literacy): ~65% vs 80% ++
Rural Women: ~26%
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8. Activity for you
Just imagine
 You can’t raise your voice.
 You are forced to think- You know nothing.
 Being tortured.
 Being hit badly when you ask for ten rupees.
 Forced to produce children. Why not a boy? How dare you. Hit again.
 Never been outside your village.
 Don’t know what a cheque is?
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Subgroup of
women face
this daily

9. What Holds Women Back
 Happily Dependent
 Acrimonious Arguments: No free mind
 Open Defecation: Time wastage
 Cost of sanitation = 6% India’s GDP
 Societal and Family norms: Don’t go out
 Household Chores Occupancy
 Time Consuming Distance
 Gender Inequality
 and Many more _________________
“So many to take care of back home, how do I go out?”
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10. Employment and Education Benefits
 Social Responsibility: Feel Good Factor
 Better Society
 Potential Career Option for You!
 Your Personal Growth: Men v/s Women
 Earn Respect
 Know when to say ‘No’
 Self-awareness
 Fill in the blank ____________________.
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11. You Have To Make Choices In Life
1. Commercial Job – Episodic
2. Home Job - Episodic
3. Entrepreneur – You Decide Your Schedule
More convenient as it is driven by
the schedules of family members.

12. Who Is The World’s First
Women Entrepreneur?

13. Few Contributors of Indian Economy
Urban
 Kiran Mazumdar
 Chanda Kochar
 Indra Nooyi
 Shahnaz Husain
 Vandana Luthra
Rural
 Any Tailor
 Any Domestic Helper
 Any Barber
 Any Cook
 Any Social Worker
They Provide Low-Profit Labour Jobs * They Do Low-Profit Entrepreneurial Activities *
* Source: https://ecpr.eu/Filestore/PaperProposal/96ea44b4-42c5-43be-b376-5cccf2d1c514.pdf

14. Employment through Work-
from-Home
14

15. Are Rural-Uneducated-Skilled Women
‘Really’ Empowered?
 Despite so many efforts for the women, many do not
contribute in the workforce.
 I am educated but can’t work.
 May be if I was educated I would work.
 I wish I could work.
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PROBLEM

16. Social Entrepreneurs needed !!!
 Participatory Action Research in Women.
 Emerging topic.
 Social Work v/s Economic Outcome.
 Dexterous Human Resource
 You can be that.
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SOLUTION

17. Why Should a Rural Woman have More Money?
Source: All India Report of Sixth Economic Census 2016

18. The Making of a Rural Women Entrepreneur
Opportunities Challenges
Human Resource Patriarchal Mindset
M-commerce (WhatsApp) Training
Skill By Hands E-commerce
Education Models Quality of Education
Employment Employment
Handicraft Industry Intra-personal skills

19. Urban Outlook
Handicrafts Artisans are
1. Old
2. Uneducated
3. Have Nothing To Do
Rural Made Products
1. Lack Quality
2. Are Cheap
Solution
Problem
1. Build a New Brand
2. Leverage an Existing Brand
3. Good Raw Material
4. Marketing
5. We Need To Build The ‘IDEA’
Loyalty

20. The Story of Greenhath Products
A Rural Woman Should Be
Able To
1. Pay For Healthy Food
2. Save Money For Kids
3. Contribute To Household
Income
Earn Respect !

21. Basics needed to start a business
 Passion
 GST registration
 Logo, Website
 Facebook page, Instagram, Twitter
 Search Engine Optimisation, Google
 Bank Account
 Rubber Seal
 Trademark/ Patent
 Letter Heads
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22. New Business Model
Suppliers
(Rural Women)
Products
Corporate Gifting
Personal Gifting
Social Responsibility
Sponsors

23. What needs change!
 Corporate Social Responsibility
 Start-Up Village Entrepreneurship Program: Crochet?
 SHG, NGO, Exhibitions: Create buyers through tax benefits
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24. Benefits to Support Social-Green-Economy
Rural Women
 Work-From-Home
 Educate-At-Home
 WhatsApp
 Economic Independence
 More Disposable Income
 Penny Save for Future
 Empowerment
 Feel Good Syndrome
Us
 Contentment of Helping Poor
 Value Add-on to Your Reputation
 Lucrative to Investors
 Create a Market
We Would Not Have To Check
Our Budget To Buy Gifts !

25. Fine Finish
Rural Women Made Products Are
Durable

26. Useful and Innovative
Machines cannot do
Macramé or Crochet Art

27. Labelling - Crucial To Brand Building of
Rural Made Products

28. Original quote:
The Human-rural-women-Resource is vital for the success of India
Reframed quote:
The Human-rural-women-Resource is vita for country’s success

29. Let’s help
women in rural
India work from
home.
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30. Thank you!
Will be happy to respond

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Let’s be friends: ankitaraj3@gmail.com