1. Curriculum Vitae
“Leading a high performing, collaborative team”
EDINA NYEMECZ
H-1185 Budapest Temesvár utca 43.
+36 209-47-47-44
nyemecz.edina@gmail.com
Professional experiences
2011- Alcon Hungary Ltd. (Budapest)
Pharma Business Unit Manager (Rx & OTC ophthalmic products)
Great achievements:
 Reach 40% value market share in the ophthalmic market
 Implement a new diagnostic method in Hungary in dry eye to support our
brand sales and to make ophthalmologists diagnosis easier and faster
 Build OTC model successfully
 Prepare and implement the yearly budget plan of the business unit and
follow up implementation
 Continuous forecasting of sales
 Supervise marketing planning and execution of the Rx product manager
& marketing assistant, acting as OTC product manager
 Strategic planning of sales cycles
 Monitor field activities acting as sales manager
 Propose pricing strategies to headquarter and implement after approval,
take part in patient access processes
 Build and keep professional relationships with KOL’s
 Report to General Manager

2. 2
1998- Alcon Hungary Ltd. (Budapest)
Sales and Marketing Manager (ophthalmic and contact lens care products)
Great achievements:
 Build up Ophtha Pharma Business Unit in the newly established Ltd.
 Best performing team in launch of Azopt by reaching nearly 50% market
share in the launch year (2002)
 Glaucoma sales contest cup – best in Europe in three product categories
in two consecutive year (2009, 2010)
 Prepare and implement the yearly budget plan of the business unit and
follow up implementation
 Prepare marketing plans, acting as Rx product manager
 Prepare, implement and follow up of the sales cycle plans
 Monitor field activities through supervising Sales Manager
 Build and keep professional relationships with KOL’s
 Report to General Manager
1996- Alcon Hungary Scientific Representative Office (Budapest)
Product Manager
1994- Alcon Hungary Scientific Representative Office (Budapest)
Medical Sales Representative
1990- Chemolimpex Foreign Trading Company
Foreign Trading Assistant
Education
2010 –2013 ELTE University (MSc)
Master program in Health Policy, Planning and Financing
Faculty of Health Economics (Budapest)
2004 – 2007 Corvinus University, MBA (Budapest)
1985 – 1990 Debrecen University (MSc)
Faculty of The Sciences subjects of Biology and Chemistry (Debrecen)
1987 – 1989 High Level Course of Foreign Trade Affairs (Debrecen)
Languages
English: Advanced level C-type state certificate (1992, Budapest)

3. 3
Computer skills
MS Office (Word, Excel, PP, Outlook)
Course Date Place
Basic Ophthalmics 1994, Dec Coppenhagen
Basic Glaucoma 1994, Nov London
Initial Surgical Training Course 1995, March London
Advanced Glaucoma 1996, May Prague
Selling Skills 1997, Sep Budapest
Selling Skills for Managers 1997, Oct Nice
Product / Marketing Manager Seminar 1998, Feb Fort Worth, Texas
Presentation skills 1998, Sep Budapest
Meeting Organization Workshop 1999, May Rome
Sales Management Seminar 2000, May Budapest
Pharmacovigilance 2002, Oct Budapest
ISO Introduction Meeting 2004, March Budapest
Effective Communication 2004, Aug Budapest
Customer Relationship Management Seminar 2004, Sep Fort Worth, Texas
Recruitment Training - Target Selection 2004, Dec Milano
Management Development Seminar 2005, June Fort Worth, Texas
Basic ISO 9001 Training 2005, Sep Budapest
Basic ISO 13485 Training 2005, Sep Budapest
Essbase - Excel 2005, Sep Budapest
Business Communication 2005, Dec Budapest
Pharmaceutical Products Promotion 2006, Jan Budapest
EURMEA Sales Forecast System 2006, May Switzerland
Quality Assurance/Adverse Event 2006, July Balatonalmádi
Performance Management 2006, July Budapest, office
Finance for Non-finance 2006, Nov Switzerland
Global Professional Selling Skills 2007, Sep Visegrád
Global Sales Management 2009, Nov Nice
Business Analytics 2010, May Budapest
Global Performace Coaching 2010, June Istambul
Assertive communication and selling skills 2011, Feb Velence
Excel, PPT Training 2011, May Bánk
Quality Assurance/Adverse Event Update 2011, Sep Budapest
Misconduct Reporting Requirements 2011, Oct Budapest
Customer Relationship Management Update 2011, Nov Budapest
Global Information Security 2012, Feb Budapest
Selling skills in Retail/Pharmacy 2012, March Budapest
Leadership Excellence Workshop 2012, May Budapest
Busines Acumen 2012, May Rome
Advance Global Professional Selling 2012, June Balatonkenese
Best talent hiring excellence 2013, Sept Budapest
Change management 2015, Nov Budapest
Edina NYEMECZ - Personal Professional Traning Form