Social Media and Employment


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Social media basics focused on finding work and projecting a professional image.

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Social Media and Employment

  1. 1. First Thing’s FirstDo you have an email account you can reachfrom this lab?You need to be able to:• Find your email login/sign in page by knowingthe address or searching for it.• Fill in your email address and password to signin.You can’t use social media services withoutthis!
  2. 2. Social What?Social Media is a set of services you use to sharethings on the internet with as many or few people asyou like.• People have shared things online since the internet was born, butused to be limited in what they could share and who they couldshare it with.• The internet has been around for a long time. Can you guess howlong?By the way, sometimes we’ll say “services,” instead of“sites.” Think of them as web pages that do thingsinstead of just providing things for you to read.
  3. 3. Social What?1969! Dude!• That’s when computers started talking to each other using theInternet Protocol (IP) we use today.• 1970s: Email allows people to have one on one or private groupconversations.• 1980: Usenet lets people post to bulletin boards that everyone cansee. It’s still around, but almost nobody uses it – no graphics.• 1991: Public start of World Wide Web, bringing us web browsersand web pages that everyone can look at. But you need to knowHTML code to make web pages.• So you needed to choose between private email or making a webpage.Then . . .
  4. 4. Social What?• Web 2.0! This is a fancy term for new technologies that let peoplecreate web pages without special skills and easily share stuff. Thisstuff is called user generated content.• It started in the late 1990s and early 2000s, sparking the first waveof social media including blogs and forums.
  5. 5. Social What?This lead to:• Sites that let anybody put up text (Blogger), music(MySpace), pictures (Flickr) and video (Youtube), or a combinationof all of them.• Sites that let users choose exactly who to share it with: Nobody, oneperson, “friends” or the whole world.• Services that let you subscribe to people, and mashes their contenttogether in once place: your “feed.”That’s modern social media!
  6. 6. Social What?• Right now, the big three social media sites/services for job seekersand business people are Facebook and Twitter (just like they arefor everyone else) as well as LinkedIn, a social media site designedfor business.• We’re also going to cover other social media sites.• We’re going to talk about integrating social media together, and ondifferent devices.• We’re also going to discuss the basic concepts that make socialmedia work.
  7. 7. FacebookIntroduction• Founded in 2004, Facebook was originally used by universitystudents to talk to each other. Ever see the movie The SocialNetwork? It’s about that!• You may already have a Facebook account – a billion people do!• You need an email address to sign up for it. After filling out theform, Facebook sends an email to you so you can confirm yourregistration.• Facebook is mostly about personal stuff, but there are also ways totalk about business through pages and other features.
  8. 8. Facebook ChecklistDid you:Get a Facebook account?Fill in education and work information?Make friends relevant to work?Check your privacy settings to make sure workrelationships can’t see anything too personal?Search for apps, groups and pages to help you withwork?
  9. 9. FacebookThe Basics• Facebook lets you fill out a profile listing personalinformation.• You can also post writing, pictures and video, andshare it with everyone (public setting), or certaingroups of friends. You can also see whatever yourfriends share with you on your feed: a page thatcollects all this information and updates all the time.• You can send private messages to anyone onFacebook who allows it, or chat in real time withyour friends. Video chat is sometimes available aswell.• You can “Like” things you can see by clicking on theLike button, and comment on things to add your
  10. 10. FacebookFacebook Friends• Facebook calls people you connect to “friends,” but thesemay be people you don’t know very well. You might have ahobby, job or home region in common. You might just thinkthe person is kind of neat.• Keep separate lists for people truly close to you and peopleyou don’t know well. You can choose which lists see yourposts and information.• “Tag” friends by typing their names into a post or on a photo.This will alert them you are talking about them.• If you have a falling out or just want to cut down on thenumber of friends (Facebook lets you have 5000, tops) youcan unfriend people. You can also unsubscribe so thatthey’re still friends, but you don’t see their posts.
  11. 11. FacebookProfile and Timeline• When you join Facebook, it asks you to fill out personal informationto create your profile page. You don’t have to fill everything out.Your profile has a web address (URL) just like any other web pageopen to the general public – people don’t have to be signed in tosee it.• Your privacy settings set what the public can see, and whatdifferent friends lists can see.• Your profile includes your pictures, posts, pages you liked andanything you’ve been tagged in.• Your timeline lists this stuff in reverse chronological order. It alsocontains life events listed in your profile, such as when you wereborn.
  12. 12. FacebookPromoting with Pages and Groups• You can set up a Facebook Page about a topic. When people Likeit, it appears on their profiles. You can also add new informationabout the topic through its page.• A Facebook Group creates a place where people can shareinformation about a topic. You can make them for social clubs,hobbies and more. When you add more information, all subscriberssee it.• Use both to promote a business or organization, or even yourself, ifyou’re an artist or someone else who would have fans.
  13. 13. FacebookApps• Facebook lets you install apps (short for “applications”): games andother special features that act like programs inside a Facebook webpage.• Take a look at Branchout and BeKnown. To find them, type theirnames in the Facebook search bar.• Some apps have good reputations, some don’t. Learn about everyapp before you install it. Bad apps can expose your privateinformation and pretend to be you to bother other people. Google it!
  14. 14. FacebookPrivacy• On Facebook, privacy is your biggest concern.• A privacy leak can not only embarrass you, but expose you tocriminal fraud and identity theft.• Check your privacy settings to make sure you only share what youwant to share. Type “privacy” in the Facebook search bar to findyour settings.• Whenever you put anything on Facebook, ask three questions:1. Should anyone NOT see this?2. Am I sure certain people can’t see what I want to keep private fromthem?3. Could I live with it if those people saw it anyway?If the answer to any of these questions is I DON’T KNOW orNO, think twice about putting it on Facebook!
  15. 15. FacebookEven More About Privacy• Use a strong password (see the handout)!• Facebook changes its layout, services and privacy settings.Check them regularly, or whenever you notice a change inhow Facebook looks, and make sure the settings still work foryou.• Keep your email address, phone number, birthday andcurrent location private except to people you trust.• Note that details like your phone number will show up in thesmartphone contacts of anyone you share them with. Youdon’t have to give Facebook your phone number if you don’twant to!• When you post comments to other people’s posts or theyshare your posts, they use your privacy settings and theirs.That means that someone you blocked from seeing a postmight be able to see it anyway, though your friends!
  16. 16. FacebookLooking Professional• Many employers now check Facebook to find out about potential employees.• Never post:▫ Pictures and descriptions of being intoxicated.▫ Nudity or pornography (Facebook screens some of this, but is not 100% successful)▫ Anything that in a professional environment would be considered cause for a human rightscomplaint.• Check privacy settings to lock down:▫ Venting about work or business▫ Family or social drama▫ Remember, comments to other people’s stuff can be seen by those other peoples’ friends andmaybe more.• Let people see:▫ Any employment history you want to show off▫ Connections to past employers and references▫ Positive, respectful descriptions of your professional life.▫ Hobbies that you wouldn’t be afraid to talk about at the office• Know your rights and responsibilities▫ The Ontario Human Rights Commission advises employers not to ask you for your Facebookpassword, as it may be a violation.▫ Sharing your password is against Facebook’s terms of service and Facebook advises againstit.Some people keep a separate Facebook account for professional purposes only.Other people are very careful with what they share and who they share it with. Thesolution is up to you.
  17. 17. FacebookWork Strategies• Tell people you’re looking for work, clients or partnerships. Befriendly and honest.• Be interesting and funny. Nobody wants to work with boringpeople. Think of it like the “hobbies and interests” part of yourresume.• Join or start pages and groups to promote your business.Post content to them frequently. Set a regular schedule.• Request friendship with people in industries you’reinterested in, but only if you are also interested in them aspeople.• Try job apps such as Branchout and BeKnown.Facebook isn’t really a place to look for work directlyas much a place to present yourself as a pro able to dothe job, and meet people who might be able to connectyou to work because they like you.
  18. 18. TwitterIntroduction• Founded in 2006, Twitter started as a way to send textmessages to the internet to share with a group of people. Youcan still send text messages to Twitter today, but most peopleuse smartphone apps, desktop programs or their webbrowsers.• Millions of people use Twitter, including celebrities, politiciansand organizations.• To get a Twitter account you need an email address and youneed to pick a unique username. You can add some shortinformation about yourself and a picture.• Once you set it up, your Twitter posts and a link to your profileappear at a web address: yourusername is).
  19. 19. Twitter ChecklistDid you:Get a Twitter account?Follow people and organizations relevant to your work?Start tweeting regularly?Use @ to start conversations?Use retweets, hashtags and favourites to increaseyour social profile?
  20. 20. TwitterThe Basics• Twitter is a service that lets you send messages that are nomore than 140 characters (a character is a singleletter, number, symbol or space) long. These are called“tweets.” They are usually public, appearing on web pagesfor your feed and profile. You can set your account so thatonly followers you choose can see them.• You can follow people on Twitter, so that their public postsappear on a page together in your feed. They can followyou, too. You don’t need permission to follow someone, butthey can block you if they want. Anyone can see who youfollow and your followers are.• People use Twitter to comment on current events as theyhappen, have conversations and follow people important tothem.
  21. 21. TwitterTweeting, Direct Messages, @People and Replies• You can post a tweet the whole world can see just by typing it in andclicking a button unless you set your account to be private.• Send private messages to followers (nobody else) over Twitter using theDirect Message link.• You can send a tweet everyone can see but calls out specific people byputting @ in front of their usernames. This appears in the “Connect”section. For example, call out to Tekdesk’s Twitter accounts by putting@Tekdesk in the tweet.• Hit Reply to someone else’s tweet and it automatically puts their@username in the tweet. You can then click on a tweet from that exchangeand see others in the same conversation.• If you put a web address in a link, people will be able to click on it to get tothe web page its connected to.• Twitter also has a “Favorite” button, similar to “Like” on Facebook.Twitter is all about real time conversation, like exchanging text messages,except that you can share this conversation with the world.
  22. 22. TwitterRetweets, Groups and #Hashtags• When you want to share something you found onTwitter, “retweet” it instead of using copy/paste. This shares itwith your followers but gives credit to the person who found it.You can also see who else has retweeted it.• When you put a hash mark (#) right beside a word (nospaces) it creates a link. Clicking on it shows you anyone whoused the same hash-word combination. This is called ahashtag.• When lots of people use the same hashtag, Twitter notes it asa trending topic, and posts a link for everyone to look at.• Anyone can start a hashtag. TV shows, advertisers and othergroups suggest hashtags. You can always make yourown, though, and hope that other people use it as well.
  23. 23. TwitterProblems with Twitter• Twitter has a lot of fake and hacked accounts. These maypost spam as public tweets, @conversations or directmessages. These may lead annoying web links or viruses.• Short snippets and quick replies mean that conversationsmay explode into arguments. These make you look bad.• If you annoy one person you might end up annoying theirfollowers, too, and they might get unpleasant.• Twitter is a bad place for negotiations or other importantconversations. Use email instead.• Caught up in the fast pace of tweets, it’s easy to accidentallypost information that should be private.
  24. 24. TwitterPrivacy• Use a strong password!• Remember: Except for direct messages, everything is public!• Never post anything you wouldn’t tell a random stranger.• For the greatest safety, avoid posting your personal emailaddress, location and family information.
  25. 25. TwitterLooking Professional• Some employers look at your Twitter feed to learn more about you.• Follow people and organizations related to the work you want.• Never post:▫ Links to nudity, pornography or material likely to give offence in an office.Don’t follow people who frequently post this material.▫ Arguments, insults and drama▫ Venting about work and business• Do post:▫ Questions and friendly comments for people in fields you want to get closerto.▫ Compliments and retweets of interesting things.▫ Hashtags you invent, and find other people using to start a largerconversation.▫ Cool things you find online▫ Your accomplishmentsSome people keep separate personal and professional Twitter accounts.If you have a business where you are the main communicator, you shouldprobably set up a dedicated business Twitter account.
  26. 26. TwitterWork Strategies• Tell people you are looking for work. Post links to your resume orLinkedIn profile.• Follow potential employers, clients and partners.• Follow organizations that list jobs or post information about the fieldyou’re interested in. Lots of organizations have official Twitter feeds. Checkthem out!• Post questions and start conversations with successful people in yourfield. Use @ so that everyone can see them.• Use Twitter’s search function to look for jobs. Specify location and thetype of work in your search.• Don’t be boring! Post about funny and interesting stuff as well. Do itfrequently to remind people you’re out there.Think of Twitter as a big common room where everyone istalking and can hear each other, but you need to concentrate to“tune in” to conversations. Listen to work-related followersand say things that convince them to listen to you.
  27. 27. LinkedInIntroduction• Launched in 2003, LinkedIn has grown to become the major socialnetwork for work and business.• People use LinkedIn to talk about their work history and stay intouch with both friends and professional connections.• Employers often look at LinkedIn profiles in addition to or eveninstead of resumes.• If you’re using social media for work, a LinkedIn account ispractically mandatory. You can present yourself, look for jobs andsend messages.• To register with LinkedIn you need an email address (as usual). Thisshould be the email address you would put on your resume – don’tuse joke addresses or ones you don’t want to share.• LinkedIn has both free and paid services. The free service is stillquite valuable – that’s what most people use.
  28. 28. LinkedIn ChecklistDid you:Get a LinkedIn account?Fill out your profile?Make work-related connections?Ask for recommendations from former associates?Recommend and endorse former associates?Use the Jobs tool?
  29. 29. LinkedInBasics• LinkedIn lets you create a profile that includes your workhistory, education and other information that would be interesting toprofessional connections. It’s like an online resume or CV. This can be seenboth in LinkedIn and from web searches.• It also lets you add and follow connections. Both people need to agree tomake a connection. You can see not only your connections, but peopleconnected to your connections, listed in how many steps away from youthey are – for example, your connection’s boss might be 2 steps from you ifshe added the boss to her direct (1 step) connections. You can see otherpeople’s connections and they can see yours.• LinkedIn includes a powerful Jobs tool that tries to match jobs to your skillsand location. You can even apply for jobs through LinkedIn.• LinkedIn features an internal private message inbox.• LinkedIn has numerous other features from interest groups to the ability tointegrate other social media services.LinkedIn is about presenting yourself as a professional. Think of it like acombination resume, cover letter and “first handshake” for anybodyyou’d like to work with
  30. 30. LinkedInYour Profile• Your profile is your online resume. It includes your education, skills andwork history.• Keep a copy of your resume and other work information on hand when youfill out your profile.• LinkedIn profiles include many sections not found on traditional resumes forpictures, portfolios, publications and more.• You may want to include a nice picture of yourself on your computer that’sready to upload.• If you operate a website you want to share with employers, post the primaryaddress in your profile.• LinkedIn provides suggestions on how to fill in your profile until it’s 100%complete. Try to get it there if you can! It’s your professional presence onthe internet.• LinkedIn uses your profile information to suggest jobs in its Jobs tool, andmakes it easier for people to find you and see your qualifications. The moreyou fill your profile in, the better the Jobs feature works.
  31. 31. LinkedInConnections, Recommendations and Endorsements• To connect to someone on LinkedIn you need to already knowthem somehow or have a mutual connection on the site. LinkedInlists suggestions based on reading your profile and email contacts(if you allow access).• Don’t be shy about asking for a connection!• Once you connect you can meet more people and see theirLinkedIn activity in a common feed.• If your connection used to be a colleague, subordinate orsupervisor, they can recommend your work right in yourprofile, where other people can see it.• Don’t be afraid to request recommendations! The best way to getrecommendations is to give them.• You can decide whether to make a recommendation visible toothers.• When you list skills, LinkedIn will ask your connections if theyendorse them. This is a quick one-click process. Again, the bestway to get endorsements is to give them.
  32. 32. LinkedInPrivacy• Even though a LinkedIn profile acts like an onlineresume, don’t share your address or phone number. Savethat for private messages with people you trust or traditionalresume submissions.• The best way to control your privacy is to take a close look atanyone you might make a connection with. If you’reconnecting through someone you trust, probably okay to addthem. If you don’t know your mutual connection well, thinktwice!• Watch out for job offers that look too good to be true or wherethe nature of the work or compensation isn’t clear. Beespecially careful of home businesses or “multi-level”opportunities. These are often scams, or as close to scams asthey can get while remaining technically legal.
  33. 33. LinkedInLooking Professional• As usual, never post profanity, adult or offensive content.• Proofread anything you put in your profile. Run it through aword processor first.• Choose a profile picture that reflects how you’d like to beseen on the job.• If there’s part of your working life you don’t want to share,leave it out of your profile.• People look at connections closely. Stick to connections thatmake you look good.• If you want to connect to someone you don’t know well, writea short note introducing yourself and explain why you want toconnect.
  34. 34. LinkedInWork Strategies• Complete your profile!• Use LinkedIn’s Jobs tool! It’s pretty good!• Make connections with people in your field.• Don’t be afraid to ask for recommendations.• Add the address of your LinkedIn profile toresumes, cover letters and other communications relatedto work.• Post updates mentioning that you’re looking forwork or clients.• Leave some room for the personal touch. Nobodywants to work with robots.Always ask: “What do my listed skills, experience andconnections tell partners and employers about me?”
  35. 35. Beyond the Big Three: Other Social MediaDozens of other social networks exist. Some of them arespecific to one region, activity or type of community. Othersare just not as popular as the Big Three for one reason oranother.Examples:• Youtube is the most popular social media site forvideo, but even though you can post comments andprofiles there, most people just stick to watching videos.• Googke+ is a growing social media service run byGoogle.• Tumblr is a blogging service that lets you follow otherpeople in a feed and reshare what other people post.
  36. 36. Other Social Media ChecklistDid you:Check out Google+?Look into starting a blog through WordPress orBlogger?Find important forums related to your work?Find job boards?Find smaller social media sites that fit your niche?You don’t need to do everything! Stick with whateverfits your personality and goals.
  37. 37. Beyond the Big Three: Other Social MediaGoogle+ -- The New Kid• Google+ is a social network by Google, Inc. – makers of theGoogle search engine, Gmail, and lots more. It started in2011.• It’s growing rapidly – it now has 400 million users, comparedto Facebook’s billion users.• A Gmail account automatically gives you a Google+account. It uses Gmail and other information to suggestpeople to add.• Users make circles of connections, and can post so thatanyone or just selected circles can see. These are a lot likefriends lists in Facebook.• To join, just click on your username with the + sign where yousee it in Gmail, or register at
  38. 38. Beyond the Big Three: Other Social MediaOlder Social MediaSome older forms of social media can still be very useful for work and self-promotion.Examples:• Blogging is keeping an online journal called a blog. Blog is also averb, meaning to write and post entries. Blogs put these entries on webpages, listed by date.▫ WordPress and Blogger are the two most popular services, and let you createblogs for free.▫ Tumblr is a newer service that also allows you to share other people’s blog posts.▫ Blogging is a simple way to get information about yourself (like your resume)online, and a way to publish writing, photos and other media online.▫ The more often and regularly you blog, the more effective it is.• Web forums (also called bulletin boards) allow people to post discussionsabout specific topics, organized in conversational “threads.”▫ Different fields and hobbies have their own popular forums. Find these out foranything you’re interested in by Googling.
  39. 39. Beyond the Big Three: Other Social MediaJob BoardsThese websites often have social features, letting you post that you’re looking for work, comments onpostings, resumes and connections to other social networks. The exact features depend on the job board.• Craigslist▫ Very simple board with jobs and “gigs” for short term employment as well as all otherkinds of classifieds. There’s a different board for each city/region. You have to searchseparately in each place you want to find work.▫ There is some adult/potentially offensive content. Most of it is confined to adult-labelled spaces or personals. Be careful of scams and do not post your real name orother critical personal information. Craigslist provides its own contact informationinstead of yours.• Kijiji▫ Competitor for Craigslist more popular in Canada. Another online classified service.“Cleaner” than Craigslist. Like Craigslist, there is a separate Kijiji for each city/region.▫ In addition to job ads, Craigslist also features items for sale and promotions from localbusinesses.• Monster▫ Job board that also allows you to post your resume.▫ Connects to Facebook through the BeKnown app.• Workopolis▫ Job board that allows you to post your resume, and has other features.▫ Can connect to Facebook and Twitter.
  40. 40. IntegrationIntegration is managing your social media presence alltogether instead of jumping from one service toanother, or needing to use just one type of device toget into your social media. Doing it all togetherwhenever we can makes it more convenient.We’re going to look at three types of integration:• Desktop apps• Mobile apps• Cross-posting
  41. 41. Integration ChecklistDid you:Get a dashboard app to see and post to multiple socialmedia sites?Get mobile apps to access your social media fromsmartphones and/or tablets?Investigate other ways to streamline using your socialmedia, such as cross posting?
  42. 42. IntegrationDashboards and Other Desktop Apps• These programs let you read and post to multiple servicesfrom your PC and some tablets.Examples:• Tweetdeck and Hootsuite are social media dashboards,letting you read and post to Facebook, Twitter and otherservices at the same time.• Web browsers such as Google Chrome and Firefox haveoptional plugins allowing you to share content and postacross multiple platforms.• Many chat programs also allow Facebook chat, Google chator both.
  43. 43. IntegrationMobile Apps• Mobile apps let you use one or more social media servicesthrough your smartphone.• Facebook, Twitter and LinkedIn all have official mobile appsfor iPhone, Android, Blackberry and Windows Phone.• There are third party apps . Only use these if you haveheard good things about them from friends. A few that let youview and post to multiple services. Flipboard is one exampleof this.• Android apps also run on Android tablets. iPhone apps alsorun on iPad. This portability is not true for Windows Phone orBlackberry devices.
  44. 44. IntegrationPosting Across PlatformsMany sites and apps give you the option to post “acrossplatforms.” That means information on one site or servicecan be used on others, and you can transfer informationback and forth.• Some Facebook apps let you transfer Twitter tweets toFacebook.• Some sites let you sign in using Facebook, Google or Twitterinstead of making a separate account.• Many sites and services let you share what you are doing or“Like” them on social media. Look for the buttons.• If you are required to grant permission to access your accountor install an app, always read which permissions you aregranting and decide carefully if you are comfortable sharinginformation.
  45. 45. Summing it Up• For work and business, the big three are Facebook, Twitter and LinkedIn. Facebook is aboutwho you are, Twitter is about what you say, when you say it, LinkedIn is about what you do.They are all about who you know.• Manage Privacy: Always be careful about sharing personal information. You may want to haveseparate personal and professional accounts.• Manage Reputation: Project a professional image in any feed a potential client, employer orpartner may have access to. Don’t share anything rude and don’t get in fights online.• Be a Straight Shooter: Tell them what you can do and that you’re looking for work.• Be Cool: Don’t be a robot! Share interesting things. Don’t be all about business.• Be Generous: If you want “Likes” and “Favorites,” do that for other people. Comment on things.Talk about other people.• Search: Use search tools to find jobs, groups and pages related to what you want to do.• Integrate: Try out different ways of updating your social media presence through apps andservices until you find the best way for you to keep on top of social media.• Personalize: It’s all about you. Join the sites and post things that suit who you are and whatyou want. Less well known forms of social media might be perfect for your niche. You may knowhow to get across special ideas like nobody else. Don’t be afraid to communicate in your ownstyle!
  46. 46. Thank You!Social media covers a huge group of sites andservices filled with opportunities, but it alsotakes time to get used to. Play around, protectyour privacy and find out the best way for Youto use them.Thank you very much for sharing thisworkshop with me. I appreciate it!
  47. 47. LinksMajor Social NetworksFacebook: http://facebook.comTwitter: http://twitter.comLinkedIn: http://linkedin.comGoogle+: FeedsCOIN:• Tekdesk training and socialenterprise.AboriginalLYNX:• Aboriginal student jobs, with manyfollowers in other sectors.Nationtalk on Twitter:• Twitter for Nationtalk: social newswith a First Nations business focus.BloggingWordPress: for afree blog, or to hostyour own (requires medium toadvanced computer literacy).Blogger: for a freeblog.Job BoardsCraigslist: http://craigslist.orgKijiji: http://kijiji.caMonster: http://monster.caWorkopolis: http://workopolis.caSocial Media DashboardsTweetdeck: http://tweetdeck.comHootsuite: http://hootsuite.comDon’t forget to look up apps for yoursmartphone or tablet!