2. SMARTerMoJo
The 5 Minute Challenge
Creating Success / Avoiding Disaster ... Using your SMART phone!
3. SMARTerMoJo
The 5 Minute Challenge
Creating Success / Avoiding Disaster
Using Your S.M.A.R.T. Phone!
WJEC-3 IGNITE
Gwin Faulconer-Lippert
Oklahoma City Community College
Rick Allen Lippert
University of Oklahoma
4. Brief Bios
Gwin Faulconer-Lippert
25 years as Professor of
Mass Media Communications
30 years as radio/TV host
Clear Channel reporter/stringer
Radio/TV voice talent
NATPE Fellow (2003 & 2008)
NISOD Master Teacher (2003)
President’s Award for Excellence
in Teaching (2003)
BEA Board of Directors, District 7
(2007-2012)
Rick Allen Lippert
Owner, Lippert Media, LLC
15 years Adjunct Professor
35 year video production
professional
Apple Certified Trainer
(2005 – present)
Lynda.com author of
On-Camera series
NATPE Fellow (2008)
Outstanding Adjunct Professor
(2003)
5. The 5 Minute Challenge
Creating Success / Avoiding Disaster
MoJos must know and do it all right... if they are S.M.A.R.T.
They incorporate the work of 5 professionals into 1, a MoJo.
Take the 5 Minute Challenge as our students do. See if you are MoJo ready!
OK? Begin:
• View the Five S.M.A.R.T mobile journalism principles.
• For each of the five S.M.A.R.T. key points, you have one minute to:
- view the photo of a MoJo key disaster and the photo of a MoJo key
success
- identify the good practices and disastrous practices
- explain the difference/repercussions of the disaster/success practice
• In just 5 minutes and using the S.M.A.R.T. start challenge, mobile
journalists can SEE what separates MoJo successes from disasters.
6. SMARTerMoJo
The 5 Minute Challenge
S – SET UP
•The Equipment
-Smart phone
-Monopod or
tripod
-Microphone
•VericorderMoJo Kit
-mCAMlite phone
housing
-Small LED light
-Monitoring mic
cable
7. The Sidebar
for Better MoJo:
SMARTerMoJo
The 5 Minute Challenge
• M - MONITORing
• As it is…
– Review subject’s appearance
– Note good looks vs. bad
• Pay attention to:
– background
– noise
– lighting
• Connect location to story through
framing
• As it looks on screen…
– Check the SMART Phone camera
composition & background.
– Check eye contact of subject.
Be your own critic! Look closely at
your subject’s appearance in the
monitor. Check for distractions…weird
hair, smudges, flapping shirt, wiggling
cats, etc.
Your location is your story to your
viewer.
This is the tricky part! Make sure you
or your subject are looking at the right
place. Learning where to look is key to
being perceived well.
8. The Sidebar
for Better MoJo:
SMARTerMoJo
The 5 Minute Challenge
• A - AUDIO
• Do not use built-in mic
• Hand-held or clip-on mic
best
• Second best is attached mic
• Volume should have
presence and no distracting
noises
• Monitor with head phones
Your audio is over 51% of the message.
Audio must be monitored for quality.
Vericorder cord allows listening
through the phone headphone jack.
9. The Sidebar
for Better MoJo:
SMARTerMoJo
The 5 Minute Challenge
• R - READINESS
– Practice with front-facing lens:
– Be Camera Ready
• Look prepared
• Lock in eye contact/energy
• Act like you know what you
are doing
• Enunciate words
• Record/watch/learn
• Practice, practice, practice
– Be Equipment Ready
• Fully charged/Focused
• Know your gear
Reporters:
Look at front-facing lens NOT the
screen.
Connecting: Viewers remember
97% how something is said…
Remember who you’re talking
to… Prepare, Prepare, prepare.
Repeat recorded phone rehearsal
as many times as it takes to
develop your style. Be yourself
but better.
Now is NOT the time to be
reviewing the manual.
Test your gear!
10. The Sidebar
for Better MoJo:
SMARTerMoJo
• T- TECHNIQUE
• Equipment
– Steady tripod shot is best
– Camera at eye level or higher
– It’s a horizontal world
– Light: use it!
– Right mic for the job
• Reporter
– Eye contact with lens
– Speak slowly with authority
– Think, set the scene, then tell the
story concisely
– Say your name with confidence
What they know is what you show.
Keys to making that in-person
connection.
Your technique is your presence.
It defines your persona and
makes the viewer prefer you.
Practice your name/your style
until it is second nature to you.
Deliver your final thought, your
station’s name and your name to
punctuate your report.
It’s a signature to your work!
11. The 5 Minute Challenge
Set-up, Monitor, Audio, Readiness, Technique
It’s worth 25 points!!!
Can you name the disasters from each S.M.A.R.T. category?
12. S.M.A.R.T.
Set Up: Equipment, light, mic
Monitoring: Subject/background
Audio: Headphones, noise
Readiness: Functional/focused
Technique: Professional look and sound
