Holland America Line Ad Campaign.

1. DAM Ships
CampaignHOLLAND AMERICA LINE

2.  Appeal to upscale boomer aged consumers and those
reaching retirement age.
 Flaunt the fact that there are no screaming kids or drunken
partiers on board, unless of course at their age they’re still
into that sort of thing.
STRATEGY

3. PRINT ADS

4. • Each ad will
feature a
different
destination.
• The body copy
will reinforce
that the ships
names all end
in DAM by
listing the
ships that
will be on
that route.
DESTINATION
POSTCARD
THEMED

6. SPREAD AD

7. BANNER AD

8. FIRST TWO SLIDES

9. NEXT TWO SLIDES

10. FINAL SLIDE

11. SMART PHONE APP

12. iPHONE &
ANDROID
APP
• Once you book
a cruise you
will get a
booking
number.
• That number
can be entered
into the app.
• Cruise takers
will then be
able to access
local time &
weather.
• An itinerary
with map that
will auto
update in real
time.
• They will also
be able to book
shore
excursions for
their specific
cruise.

13. FIRST THREE FRAMES

14. LAST THREE FRAMES

15. GUERILLA

16. Small replicas
of HAL ships
will be placed
in a water trap
at golf courses
in locations
such as
Florida,
California,
Nevada, and
Arizona.
GUERILLA
AD

18. THANK YOU!