Our client is seeking for a partner who’s mobile lies in our ability and innovative approach to working closely with clients and business partners to explore the right mobile solution, bespoke for their business and one that supports objectives and drives overall value to the business and consumer, or customer.

1. ROYAL JORDANIAN
Mobile Development for Royal Jordanian
A native mobile development for iOS, Android & Blackberry
ipads& tablet ranges for each brand of
The RJ Airline APP (for the purpose of this paper, APP 1)
Following a review of the RJ website and other mobile solutions of a similar nature and business
sector, we have constructed recommendations for core features and funct
for the RJ Airline App, and one that will provide travellers, members and general consumers with a
rich and insightful experience with their interaction with the RJ
Core attributes to be developed by Oakley, and with support
which the RJ mobile supplication with dynamically interface with:
• Royal JordanianHome Screen with rich
• Menu structure –a again rich and vibrancy essential to compliment the brand
the RJ website and other RJ on & offline brand collateral
• Destination Search - 59 Destinations
perhaps, streaming short video clips
• Planning a Journey with dynamic interfacing with the RJ website & web services
• Booking a Journey with dynamic interfacing wit
• Member area
o login to track points
o changes to flight times
o member check in
o member airport lounges
o provide ability for members to
travels via Facebook
o Other member features can also be incorporate into the app as discussions and
detailed scoping unfolds
Copyright © 2012
Development for Royal Jordanian
development for iOS, Android & Blackberry platforms, supporting
each brand of mobile operating platform
(for the purpose of this paper, APP 1)
website and other mobile solutions of a similar nature and business
sector, we have constructed recommendations for core features and functionalities to be developed
RJ Airline App, and one that will provide travellers, members and general consumers with a
th their interaction with the RJ brand through the mobile application.
Core attributes to be developed by Oakley, and with supporting web services and API’s for
which the RJ mobile supplication with dynamically interface with:
Home Screen with rich & vibrant introduction to RJ and the RK brand
a again rich and vibrancy essential to compliment the brand the consistency of
the RJ website and other RJ on & offline brand collateral
59 Destinations - provide images and synopsis of each destination and
streaming short video clips via web services
with dynamic interfacing with the RJ website & web services
with dynamic interfacing with the RJ website & web services
changes to flight times
member airport lounges
members to share feedback & perhaps even share images of there
travels via Facebook & Twitter
Other member features can also be incorporate into the app as discussions and
detailed scoping unfolds
NOTE: Please also refer to http://www.rj.com/en
client website and services portfolio.
Our client is seeking for a partner who’s
mobile lies in our ability and innovative approach to working
closely with clients and business partners to explore the right
mobile solution, bespoke for their business and one that
supports objectives and drives overall value to the business
and consumer, or customer.
smart phones,
website and other mobile solutions of a similar nature and business
ionalities to be developed
RJ Airline App, and one that will provide travellers, members and general consumers with a
brand through the mobile application.
ing web services and API’s for
and the RK brand
the consistency of
destination and
mages of there
Other member features can also be incorporate into the app as discussions and
http://www.rj.com/en for our
client is seeking for a partner who’s key strengths in
ability and innovative approach to working
d business partners to explore the right
bespoke for their business and one that
supports objectives and drives overall value to the business

2. • Flight Check in
• Arrivals & Departures information
• RJ Flight timetables accessed via the app
• Video streamed through the app
destination”. Again to discuss as detailed planning unfolds
• Travel guides can be baked into the
within the RJ app allowing the traveller / member to access and review travel information
without reliance on wifi or 3G connectivity. Thus also having the ability to study a location whilst
in fight.
• In Fight Information – similar to what would be seen on the in flight entertainment screens
• In flight Cinema& TV listings
• In Flight Royal Jordanian KIDS area
• In fight Menu examples
• In flight Duty Free offers
• Push messaging for sending duty free vouchers
• Crown Premier area
• Keeping in touch with Royal Jordanian
• Twitter & Facebook interfacing (very standard for Apps as social media evolves world wide)
• Travel news from RJ
• Settings
• Information and contact details for RJ
• A further suggestion is perhaps to include a
The above features and functionalities are considered core attributes to deliver a rich mobile solution
and one that will provide value to members, travellers & general
whether business or pleasure,
Other Products & Services
• Hotel & Car bookings can be included in
interfaced with web services then these can be provided as search, book, pay via
• At the Airport - can we interface such things as Terminal Plans
• Added feature - once onboard the aircraft
app where the traveller keys in there departure time and destination time of arrival,
throughout the journey they can track via the app
screens in backs of seats -
perhaps –
Copyright © 2012
information - provided via API & web services
accessed via the app
Video streamed through the app - features such as “tour of an aircraft” or “tour your
destination”. Again to discuss as detailed planning unfolds
Travel guides can be baked into the App for top destinations – these can be embedded content
within the RJ app allowing the traveller / member to access and review travel information
without reliance on wifi or 3G connectivity. Thus also having the ability to study a location whilst
similar to what would be seen on the in flight entertainment screens
In Flight Royal Jordanian KIDS area
Push messaging for sending duty free vouchers & offers to travellers / members
Keeping in touch with Royal Jordanian
interfacing (very standard for Apps as social media evolves world wide)
Information and contact details for RJ
ther suggestion is perhaps to include a “Business Traveller” area of the application
res and functionalities are considered core attributes to deliver a rich mobile solution
and one that will provide value to members, travellers & general consumers for their travel plans,
Hotel & Car bookings can be included in the menu structure and provided these can be
interfaced with web services then these can be provided as search, book, pay via
can we interface such things as Terminal Plans
once onboard the aircraft - track your flight time - this could be baked in the
app where the traveller keys in there departure time and destination time of arrival,
throughout the journey they can track via the app - similar to what you see on the video
but make it a little interactive to make the time go a little quicker
“tour of an aircraft” or “tour your
these can be embedded content
within the RJ app allowing the traveller / member to access and review travel information
without reliance on wifi or 3G connectivity. Thus also having the ability to study a location whilst
similar to what would be seen on the in flight entertainment screens
interfacing (very standard for Apps as social media evolves world wide)
” area of the application
res and functionalities are considered core attributes to deliver a rich mobile solution
consumers for their travel plans,
menu structure and provided these can be
interfaced with web services then these can be provided as search, book, pay via the app
this could be baked in the
app where the traveller keys in there departure time and destination time of arrival, and
similar to what you see on the video
but make it a little interactive to make the time go a little quicker

3. TECHNICAL DEVELOPMENT MANAGEMENT
On commencement of a mobile development project
2 core project management disciplines, focusing on objectives, deliverables, dependencies,
milestones and testing throughout the development cycle.
1 Technical development plan
2 Project management plan
The process adopted is to initiate and schedule weekly formal client /
during which IKONSOFT will facilitate a progression meeting where actions are taken and updated as
various steps of the development cycle are completed.
Testing throughout development:
It is critical to the success of the development that
Duringthe development period IKONSOFT
Testing will be via APK files being sent to RJ to install the Android & BB app (in progress) to a device
to review and for iOS, Test Flight will initiate an invitation to specific emails to install a Test version of
the application on an iPhone.
Test versions will be continually provided as milestones and features / functionalities of the application
are completed, until which time the application is completed for sign off and lau
Assumptions:
The key assumptions IKONSOFT are making in our estimations
• Web services are in place and documented for
• API’s are available for the Mobile Applications to interface
• RJ Branding and liaison on app screen design will be provided to
consistency / brand guidelines are met with the app development
• Phase 1 will be developed in the English language
• Translations into other languages have not been discussed at this stage,
advised on any translation requirements.
Market Place Launch:
IKONSOFT will manage all approval processes with Apple, and subsequently launch the applications
across the Apps Store and Market Place for Android and Blackberry.
Copyright © 2012
TECHNICAL DEVELOPMENT MANAGEMENT
On commencement of a mobile development project IKONSOFT initiate a timeline plan consisting of
2 core project management disciplines, focusing on objectives, deliverables, dependencies,
milestones and testing throughout the development cycle.
development plan
Project management plan
The process adopted is to initiate and schedule weekly formal client / IKONSOFT conference calls
will facilitate a progression meeting where actions are taken and updated as
e development cycle are completed.
:
It is critical to the success of the development that IKONSOFT keeps RJ informed of progress
IKONSOFT will provide Test versions to RJ for review and feedback.
Testing will be via APK files being sent to RJ to install the Android & BB app (in progress) to a device
to review and for iOS, Test Flight will initiate an invitation to specific emails to install a Test version of
ions will be continually provided as milestones and features / functionalities of the application
are completed, until which time the application is completed for sign off and launch.
are making in our estimations and suggestions for the RJ App:
Web services are in place and documented for IKONSOFT to review and interface
API’s are available for the Mobile Applications to interface
RJ Branding and liaison on app screen design will be provided to IKONSOFT to ensure B
consistency / brand guidelines are met with the app development
Phase 1 will be developed in the English language
Translations into other languages have not been discussed at this stage, IKONSOFT
advised on any translation requirements.
will manage all approval processes with Apple, and subsequently launch the applications
across the Apps Store and Market Place for Android and Blackberry.
initiate a timeline plan consisting of
2 core project management disciplines, focusing on objectives, deliverables, dependencies,
conference calls
will facilitate a progression meeting where actions are taken and updated as
keeps RJ informed of progress.
will provide Test versions to RJ for review and feedback.
Testing will be via APK files being sent to RJ to install the Android & BB app (in progress) to a device
to review and for iOS, Test Flight will initiate an invitation to specific emails to install a Test version of
ions will be continually provided as milestones and features / functionalities of the application
and suggestions for the RJ App:
to review and interface
to ensure Brand
IKONSOFT will be
will manage all approval processes with Apple, and subsequently launch the applications

4. DEVELOPMENT COMMERCIALS
APP 1
End to endnative mobile application
development and App Store approval
With economies of scale for 3 native platform development
The COST IS _________________________
Support
IKONSOFT has a business as usual support agreement
represents 15% of the project development costs for phase 1.
Future phases and covered under the same annual support
updates and enhancements to phase 1 i.e.
Summary
IKONSOFT welcomes the opportunity of becoming Royal Jordanian App development partner and
with our experience in multi platform development, across all business sectors,
establishing new relationships and delivering professional mobile solutions we are confident of
delivering a professional and rich in innovation mobile solution for RJ.
Kind regards
(The office of)
Syed Masrur
Chairman
IKONSOFT
Tel: ++44 (0) 161 224 4430
Fax: ++ 44 (0) 161 224 6550
Email: director@ikonworld.com
Web: www.ikonworld.com
174 Wilmslow Road
Rusholme
Manchester, M14 5LQ, UK
Copyright © 2012
DEVELOPMENT COMMERCIALS
native mobile application development, including project management, design,
approval & upload process management for iOS, Android & Blackberry:
With economies of scale for 3 native platform development
ST IS _________________________? (per platform and all three platform)
a business as usual support agreement chargeable on an annual basis,
the project development costs for phase 1.
Future phases and covered under the same annual support irrespective of costs associated with
updates and enhancements to phase 1 i.e.
welcomes the opportunity of becoming Royal Jordanian App development partner and
with our experience in multi platform development, across all business sectors, and our enthusiasm in
establishing new relationships and delivering professional mobile solutions we are confident of
delivering a professional and rich in innovation mobile solution for RJ.
development, including project management, design,
upload process management for iOS, Android & Blackberry:
chargeable on an annual basis, and this
irrespective of costs associated with
welcomes the opportunity of becoming Royal Jordanian App development partner and
and our enthusiasm in
establishing new relationships and delivering professional mobile solutions we are confident of

5. Appendix 1:
Airline App Development Strategy
As mobile technology continues to disrupt many industries, it’s surprising to see how slow the airlines
in general have been to really transform travel experiences through the smartphone.
steady evolution of mobile applications for airlines
has really transformed the way we travel.
airlines, we thought we would help them along in the journey.
We will assume for now, the basics o
most of them on functionality.
Here’s a list of features we would like to see in the next generation Airline Apps:
1. Frequent Flyer eCard. There are plenty of apps that store Frequent F
unable to find an airline app that stores the Frequent Flyer card in an electronic format.
forget these cards these days are used more often in restaurants, hotels and merchants than they are
at the airport for most. Credit goes to Qantas for their Frequent Flyer App, not perfect, but the best
we have seen.
2. Mobile Mileage Claim. Ok, it seems it will take years still before the era of universally paperless
boarding passes eventuates (well done AirAsia for your 2D
would lke you to save us from the totally annoying siutation of missing miles.
miles have been credited (with your partners as well). When that fails, give us the ability to
photograph the boarding pass and submit the mileage claim.
save yourselves some money in processing the claims.
3. Seat/Meal Preference. Many airlines offer this online.
more convenient on the mobile. What better time to select your seat than when on the way to the
airport? Why not also allow passengers to select “no meal” just before a flight and instead buy carbon
offsets or donate to charity? Do a good thing for the environment too.
though, changing a meal should be a simple task on the mobile
before departure for catering.
4. Last Minute Upgrades. It’s very common to see empty seats in business and first class.
Organisations like Option town have made it easier for airlines to release inventory at the last minute.
Let’s see it on the mobile. Last minute offers to upgrade will increase airline revenues and create
happier customers. If you’re worried about cannibalising your ba
random, use behavioural analytics to offer them only to customers who habitually fly economy.
5. Airport Deals. When in the airport, delight us with your deals. The shoppers amongst us want
deals for restaurants, duty free goods, coffee, shopping and FX rates. Granted, airports are pretty
captive and retailers won’t always discount.
places to spend your time. Make the pre
Copyright © 2012
Development Strategy
As mobile technology continues to disrupt many industries, it’s surprising to see how slow the airlines
in general have been to really transform travel experiences through the smartphone. We have seen a
steady evolution of mobile applications for airlines, some pockets of innovation, but nothing as yet that
has really transformed the way we travel. So rather than bemoan the lack of true innovation from the
airlines, we thought we would help them along in the journey.
We will assume for now, the basics of airline apps are all covered – there are few differences between
Here’s a list of features we would like to see in the next generation Airline Apps:
There are plenty of apps that store Frequent Flyer details.
unable to find an airline app that stores the Frequent Flyer card in an electronic format.
forget these cards these days are used more often in restaurants, hotels and merchants than they are
Credit goes to Qantas for their Frequent Flyer App, not perfect, but the best
Ok, it seems it will take years still before the era of universally paperless
boarding passes eventuates (well done AirAsia for your 2D barcode). So until that happens, we
would lke you to save us from the totally annoying siutation of missing miles. Alert us please that
miles have been credited (with your partners as well). When that fails, give us the ability to
g pass and submit the mileage claim. You might even be able to use OCR to
save yourselves some money in processing the claims.
Many airlines offer this online. Why not on the mobile?
What better time to select your seat than when on the way to the
Why not also allow passengers to select “no meal” just before a flight and instead buy carbon
Do a good thing for the environment too. For normal circumstances
though, changing a meal should be a simple task on the mobile – granted you need a cut
It’s very common to see empty seats in business and first class.
town have made it easier for airlines to release inventory at the last minute.
Last minute offers to upgrade will increase airline revenues and create
If you’re worried about cannibalising your base business fares, make the offers
random, use behavioural analytics to offer them only to customers who habitually fly economy.
When in the airport, delight us with your deals. The shoppers amongst us want
ree goods, coffee, shopping and FX rates. Granted, airports are pretty
won’t always discount. However, airports generally aren’t the most exciting
Make the pre-boarding and post flight experience a more rewarding one.
As mobile technology continues to disrupt many industries, it’s surprising to see how slow the airlines
We have seen a
, some pockets of innovation, but nothing as yet that
So rather than bemoan the lack of true innovation from the
there are few differences between
lyer details. We were
Airlines, don’t
forget these cards these days are used more often in restaurants, hotels and merchants than they are
Credit goes to Qantas for their Frequent Flyer App, not perfect, but the best
Ok, it seems it will take years still before the era of universally paperless
So until that happens, we
Alert us please that
miles have been credited (with your partners as well). When that fails, give us the ability to
You might even be able to use OCR to
In fact, it’s far
What better time to select your seat than when on the way to the
Why not also allow passengers to select “no meal” just before a flight and instead buy carbon
ormal circumstances
granted you need a cut-off time
It’s very common to see empty seats in business and first class.
town have made it easier for airlines to release inventory at the last minute.
Last minute offers to upgrade will increase airline revenues and create
se business fares, make the offers
random, use behavioural analytics to offer them only to customers who habitually fly economy.
When in the airport, delight us with your deals. The shoppers amongst us want
ree goods, coffee, shopping and FX rates. Granted, airports are pretty
However, airports generally aren’t the most exciting
warding one.

6. 6. Push Notifications. Give us the option to select notifications.
activate. Flight status, boarding calls, mileage credit alerts, nearby airport deals, last chance to
change meal/seat, arrival weather updates.
7. The In-Flight Console. Ok, in flight WiFi is a must but let’s assume that’s a cost and engineering
problem to solve. Let’s also assume integration for multiple mobile devices is a challenge.
charging dock/USB port however is a must
should give airlines the ability to open their entertainment and seat control systems.
will inevitably control the in-flight experience, from the entertainment sys
Airlines can control the experience by creating an in
8. WiFi/3G on Arrival. The very first thing most people do on arrival is check their social feeds,
emails and news sites. If the arrival airport doesn’t have
is probably the biggest delighter an airline could give today
charges. Create a hotspot outside the aerobridge on arrival.
9. Geo-Tagged Baggage. On arrival,
you have to transit. If they are geo tagged, it gives passengers the ability to check the baggage
location.
10. Social Check-Ins. What better way to announce your arrival than via social ch
passengers configure their feeds.
Twitter, Linkedin, FourSquare and Weibo.
We’re looking forward to flying on the airline that can create this kind of mobile experience.
to put the Customer experience right at the centre of Airline travel again.
Copyright © 2012
Give us the option to select notifications. There are dozens of these you can
Flight status, boarding calls, mileage credit alerts, nearby airport deals, last chance to
r updates. The list could go on.
Ok, in flight WiFi is a must but let’s assume that’s a cost and engineering
Let’s also assume integration for multiple mobile devices is a challenge.
t however is a must – most airlines don’t have it. Bluetooth “sync to seat”
should give airlines the ability to open their entertainment and seat control systems. The smartphone
flight experience, from the entertainment system to calling for a drink.
Airlines can control the experience by creating an in-flight app.
The very first thing most people do on arrival is check their social feeds,
If the arrival airport doesn’t have free WiFi, 3G data on arrival for passengers
is probably the biggest delighter an airline could give today – especially to avoid nasty roaming
Create a hotspot outside the aerobridge on arrival. Nice touch.
On arrival, it’s nice to know your bags actually made it, even moreso if
If they are geo tagged, it gives passengers the ability to check the baggage
What better way to announce your arrival than via social checkins.
A standard departure and arrival message, that feeds Facebook,
Twitter, Linkedin, FourSquare and Weibo. Great airline branding opportunity too.
We’re looking forward to flying on the airline that can create this kind of mobile experience.
perience right at the centre of Airline travel again.
There are dozens of these you can
Flight status, boarding calls, mileage credit alerts, nearby airport deals, last chance to
Ok, in flight WiFi is a must but let’s assume that’s a cost and engineering
Let’s also assume integration for multiple mobile devices is a challenge. A
Bluetooth “sync to seat”
The smartphone
tem to calling for a drink.
The very first thing most people do on arrival is check their social feeds,
free WiFi, 3G data on arrival for passengers
especially to avoid nasty roaming
it’s nice to know your bags actually made it, even moreso if
If they are geo tagged, it gives passengers the ability to check the baggage
eckins. Let your
A standard departure and arrival message, that feeds Facebook,
We’re looking forward to flying on the airline that can create this kind of mobile experience. It’s time