Rock The Post gave a crowdfunding presentation for entrepreneurs at the Wix Lounge on August 22, 2012. For more information, please visit http://www.rockthepost.com

1. Funding For Entrepreneurs
August 22nd 2012

2. How many of you have heard about Crowdfunding?
How many of you are planning or already have started a
Crowdfunding campaign?
How many of you have heard about Rock The Post?

3. Agenda
 About Rock The Post
 Most Asked Questions
 Misconceptions about crowdfunding
 Why crowdfund?
 Basic Crowdfunding Campaign Process
 How to launch a crowdfunding campaign

5. Why Rock The Post Was Born
 In 2009, U.S. banks posted the sharpest decline in
private lending since 1942.
 98% of the business plans received by accredited
investors and VC’s are rejected.
 Our philosophy and deep passion:
Funding innovation = Evolution

6. Most Frequently Asked Questions
 What is the most amount raised?
 Who pledges to projects?
 What is a good example of a success story?
 What is the difference between Rock The
Post and others?

7. Crowdfunding Platform Comparison
Kickstarter Indiegogo Rock The Post
Company
Focus Product focus Broad
Purpose
Funding All or nothing Flexible All or nothing
Mass consumer Fund my life Entrepreneurs at
Area
products projects early stage
Customer
Limited Limited Excellent
Service

8. Our Purpose
 Why? RTP is profoundly passionate about
making a difference by funding innovation,
which we believe is the catalyst for evolution.
 How? RTP empowers project creators
by providing outstanding customer service
with the education needed to break new
grounds!
 What? RTP is the crowdfunding
platform that brings funding to the
people by the people.

9. Misconceptions About Crowdfunding
 Solely launching a project will bring in dollars
 NOT LIKELY: leverage your inner networks
 By directing people to your project, people will pledge
 NOT LIKELY: Be bold and clear, directly ask for donations
 Crowdfunding campaigns are effortless
 NOT TRUE: It’s easier than traditional
fundraising, but you still need to put in
time and energy

10. Why Crowdfund? (The Benefits)
Feedback from prospective customers
Establish proof of concept
Presell your product
Test current business plan
Analyze your product’s market demand
Grow your audience
Gather insight for improving your product
Determine the best price point

11. Basic Crowdfunding Campaign Process
1. Plan ahead for campaign
i. Distribution lists
ii. Set fundraising goal & campaign length
iii. Target media outlets
2. Create the crowdfunding campaign
i. Create an epic story
ii. Have enticing reward
iii. Identify your target audience
3. Once the campaign is running
i. Spread The Word
ii. Project updates

12. Spread The Word!
 Personalized Email
 Family, friends, colleagues
 Social media
 Facebook, Twitter, LinkedIn, Reddit,
Quora, etc.
 Blogs, Forums, Publications
 Organizations
 Media outreach
*Be consistent and passionate, but not annoying.

13. Check List – Creating a Project
 A customized, convincing 2-3minute video
 A one-page description of your product and story
 5-8 potential rewards you can offer to people for their pledges.
 The number of rewards for each level of donation that you are
actually capable of fulfilling.
 Attractive product images.
 Short bio & photo of project owner & team
 Fundraising goal

14. Why People Pledge
 They connect with the message and the
reason behind the project.
 They connect with some physical
aspect of the projects, such as
rewards and incentives.
 They connect with the unique way in
which the project creator is trying to
raise funds.

15. Importance of Rewards
 Incentives motivate people to donate.
 People want tangible/valuable rewards.
 Set number of rewards appropriately for each
donation level.

16. Manage Expectations
 On average it takes 1-2 weeks to complete a well-
crafted Post, unless working with a team.
 An average of 35-45% of projects are successfully
funded.
 Successful projects typically raise 25-40% of funds
from their inner social networks (family, friends,
colleagues).
 Stay active throughout campaign.
Note: Make sure that you’re promoting your project throughout the right industry, and that
your marketing efforts stay aligned.

17. Target the Right Audience
Who will be your target?
How do you relate to them?
How will you engage with them?
.

18. Rock The Post Crowdfunding Video
This Video can be located in our Help Center: http://www.rockthepost.com/tour/pledging

19. Questions
We will now take a few minutes
to answer your questions.

20. Thanks For Attending!
For further questions or comments please contact
Rock The Post’s Community Manager:
Danielle Kisza
danielle@rockthepost.com