http://videoplan.witness.org | Effective advocacy videos are made for an intended audience, often key decision makers, for a specific reason. This session help advocates identify and prioritize audiences for their video. Paying special attention to who has the power to create the change advocates are seeking, this session also evaluates potential audiences’ awareness, perspective and support on the advocacy issue. WITNESS Training Curriculum - Part of module 2

1. Audience Assessment WITNESS invites you to use, remix and share this curriculum. All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License. You can also find more video advocacy training materials at www.witness.org.

7. 12/13/11 WITNESS.org Influence on Your Issue

12. Assessing Level of Awareness 12/13/11 WITNESS.org

14. Audience Categories Type of Audience Local National Regional Int ’l Judicial bodies: Courts, tribunals, parajudicial bodies Legislative bodies: law and policy-makers Human rights bodies : Commissions, Special Rapporteurs, Working Groups Other key decision-makers: Others with influence on human rights issues (financial institutions, corporations, aid agencies) NGOs, diaspora and solidarity groups: peers, allies, collaborators Affected Communities: populations affected by the issue General public: Caution with this category-can you get more specific? Press and media: including TV, radio, internet-based.

16. Audience Assessment WITNESS invites you to use, remix and share this curriculum. All materials are under Creative Commons Attribution-Non-Commercial ShareAlike 3.0 License. You can also find more video advocacy training materials at www.witness.org.