Brief overview about the world of event management.

1. Learning Zone:
Event Management
Presentation by Taiye Aro

2. What is event management?
‘Event management is the application of
project management to the creation and development of
large scale events such as festivals, conferences,
ceremonies, formal parties, concerts, or conventions.’
Source: Wikipedia

3. What is it you most enjoy from
doing Event Management?
 This simple question
generated 200+
comments on the
LinkedIn group:
Event Planning & Event
Management - the 1st
Group for Event
Professionals
 The wordcloud reveals
the essence by sowing
the most used words:

4.  Budgeting
 Scheduling*
 Location selection
 Acquiring permits (e.g. local
council)
 Coordinating transportation and
parking
 Marketing and materials
 Event plan
 Booking for speakers or
entertainers (bios etc)
 Arranging decor
 Event security
 Catering
 Contingency plans
What does event management
entail?

5. Scheduling is key

6. How can we take
our events to the
next level?

7. Areas of focus…
 Content
 Promotion (pre, during and post event)

8. 1. Content
A recent study by the National Centre for Biotechnology Information and the National Library of
Medicine in the US found that 79 per cent of respondents used portable devices while watching TV
(known as dual-screening) and 52 per cent check their phone every 30 minutes.

9. What’s the solution?
 Regular breaks
 Exciting speakers (e.g. motivation speaker, guest speaker)
 Audience participation
 Shorter presentations or event duration
 Use alternative presentation platforms (e.g. prezi)
 Know your audience

10. Twitter Wall

11. 2. Promotion
(pre, during and post event)
 During
 Pre - event
 Event website (provide as much info as you can)
 E-shot (stakeholder database)
 Provide regular updates (e.g. save the date,
speaker confirmations, menu confirmation, entertainment)
 Provide multi-channels of communication (e.g. social media, email,
telephone)

12. Post event
What is our call to action?
 Commitment (e.g. pledge Care City, share with colleagues)
 Provide incentives (e.g. join membership and receive NHS discounts or
meet with health professional)
 Continue the debate (e.g. send out presentations, online communities –
Facebook/LinkedIn)

13. Thanks
 Questions?