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PROFESSIONAL SUMMARY
Dedicated and proficient sales expert with over 14 years of successful sales experience. Capable of inspiring and
motivating dynamic sales teams in FMCG markets and exhibiting the inner drive needed to convert sales
opportunities into higher profits and revenues.
A committed, competent, goal-oriented manager with strong problem-solving abilities who can build and maintain
a loyal clientele and thrive at devising strategies to increase team sales. capable of identifying problem areas and
increasing team output and profits through data analysis. An outstanding all-a rounder with exceptional drive and
dedication to meeting and exceeding business objectives, as well as a wealth of experience in creating, managing,
and executing trade show and sales campaigns that priorities customer satisfaction at every stage of the sales life
cycle.
Kathiresan Somasundaram
SKILLS
 Business Acumen
 B2B and B2C Sales
 Pipeline Management
 Team KPI setting and Achievement
 Negotiating and closing sales
 Recruitment & Leadership
 Performance Management
 Sales Force and other CRM software packages
 Business Development
 Coaching and Monitoring
 Marketing Analysis
 Strategic Account Development
+97431105843
kathiresansadmmi@gmail.com
Najmah Street,
Doha, Qatar
 Budget Management
 Product Development
 Retails Execution
 Trade Promotion Planning
 ROI Optimization
 POSM and Branding
 Competitors Analyses
 Product Launch
 Event Planning and Execution
 Communication and Presentation
 Sales Forecasting
 Strong Interpersonal skills
EXPERIENCE
 Create regional Sales plan and target that align with business objectives and goals
 Lead the development of business plans and tactical action plans to maximize business opportunities
and achieve sales goals
 Support the sales executives to sell various brands to B2B and B2C customers
 Provide detailed reports and analysis to the company directors regarding regional sales results
 Review the success of each sales account to predict profits and make accurate sales forecast
 Analyze regional market product and pricing trends and complete competitor analysis to highlight new
opportunities for business growth to support continuous improvement strategies
 Develop new customers, products and innovative sales techniques to increase customer satisfaction
and promote sales
Regional Manager, Amazon DSP, Oct 2020 ‐ Aug 2023, Chennai, Tamil Nadu
 Prepare and review the annual budget for the region
 Motivate and support the sales team, including evaluating individual performance and creating
improvement and development plans where appropriate
 Identify hiring needs, recruit, and train new members of the Sales Team
 Respond quickly to potential problems and suggest prompt solutions, acting as a point of escalation for
customer complaints
 Lead service review meeting to insure customer satisfaction KRAs are met
 Hold regular meetings with sales Team to review expenditure reports. provide advice and address
challenges
 Creating detailed and accurate weekly, monthly, and quarterly forecasting reports
 Set up specific zones and delegate assignments to successfully manage territory
 Conducted weekly conference calls and manager meetings to discuss the performance of each
location.
Regional Sales Manager, Ajfan Dates & Nuts Int Co, Dec 2018 ‐ Aug 2020,Tamil Nadu and Kerala, India
 Engaged customers to quickly identify needs, negotiate contracts, and close sales.
 Demonstrated products to potential and existing customers and recommended optimal products to fit
unique needs.
 Explained product features and demonstrated operation to educate customers and close sales.
 Developed and implemented a comprehensive marketing strategy that generated an increase in brand
awareness
 Developed and managed successful advertising campaigns across multiple outlets.
 Crafted creative and compelling messaging that resonated with customers and drove sales
 Utilized data analytics and A/B testing to optimize campaigns and improve ROI.
 Developed and executed successful email marketing campaigns that increased open rates.
 Negotiated favorable terms with vendors, resulting in cost savings.
 Analyze customer data to identify key trends and inform marketing initiatives
 Developed an effective search engine optimization (SEO) strategy that improved organic search
rankings.
 Implemented innovative social media campaigns that increased follow-up implementation on a timely
basis.
 Lead cross-functional teams to successfully launch new products and services
 Managed a team of sales and marketing professionals to successfully meet and exceed sales targets
 Collaborated with Branch Managers and sales teams to improve content marketing and cross
promotional initiatives
 Engaged customers to quickly identify needs, negotiate contracts, and close sales.
 Demonstrated products to potential and existing customers and recommended optimal products to fit
unique needs.
 Explained product features and demonstrated operation to educate customers and close sales.
Sales Manager, Abu Dhabi Maritime and Mercantile International, Jan 2012 ‐ Oct 2018, Abu Dhabi UAE
 Accountable for delivering revenue and volume targets for Key Account channels by focusing on sales
drives, including distribution, visibility, pricing, merchandising, and promotion activities, and demand
where applicable, and facilitating deals with Head Office assigned sales territory.
 Achieved, as per BDA, customer satisfaction ratings from major clients through regular feedback and
proactive problem resolution·
 Serviced the customer and Developed collaborative relationships at all levels, including top
management.
 Activated local and national marketplace initiatives and promotion to build brand development and
maximise brand performance.
 Presented a proposal and negotiated cost and MRP terms with the customer.
 Analysed business trends to develop target growth strategies and market share in the stores level·
 Maximised volume in terms of target and revenue in key areas assigned by utilising fact-based selling
methods.
 Monitored market trends, product innovations, and competitor activities and adjusted the account
sales approach to address the latest market developments.
 Designed and implemented effective initiative activities to grow market shares.
 I worked closely with the sales team and merchandisers to identify gaps and opportunities for securing
categories by brand.
Key Account Executive, Abu Dhabi Maritime and Mercantile International, Jan 2009 ‐ Dec 2011, Abu Dhabi
UAE
Reporting to the Key Account Manager, Managing the portfolio of a well known brands and building relationship with
existing A, B and C class outlets. Increased sales by 24% on MTD basis
ADMMI is one of the Authorized Distributors of FERRERO, United Biscuits, Godiva, GSK, Reckitt Benkiser, Yardley,
HLL Rice Brands, and Pacific Food and More, in the southern region of United Arab Emirates
Increased visibility and maintained planogram of category wise products by analyzing sell out reports and conducting
customer’s insight/competitor intelligence. Implemented on time of secondary displays activities and promo off
displays with use with right POSM and working closely with merchandisers to create attractive results.
 Built and maintained strong relationships with key clients, increasing repeat business and referrals.
 Administered sales training programmes to increase the team's product knowledge and improve
overall effectiveness.
 Executed successful sales campaigns and promotions, increasing customer acquisition within the
targeted segment.
 Established trust with customers throughout the sales process to build ongoing rapport.
 Negotiated and closed major deals with key accounts to generate revenue.
 Conducted market research and competitor analysis to identify growth opportunities.
 Analysed sales performance data to initiate revenue-boosting improvements.
 Notify customers of new products, prices, and special offers.
 Trained new employees on sales techniques and company policies.
 Connected with customers to offer assistance and promote products.
Merchandiser Modern Trade, Thani Murshid Uniliver, Aug 2006 ‐ Dec 2008, Abu Dhabi, Al Ain UAE
Reporting to the sales representative and maintaining the portfolio of Uniliver brands such as Lux, Sunsilk, Dove,
OMO, Lipton, Brook Bond, Knorr, and many more brands. Response for respective outlets and distribution checklist
follow-up, Displays both primary and secondary, FIFO, OOS report, planogram, order follow-up, & communication.
 Promoted products and campaigns to communicate brand messaging to shoppers.
 Conducted regular store visits and audits to assess product presentation, availability, and compliance
with merchandising standards.
 Monitored visual material to maintain current plans and initiate seasonal updates.
 Crafted appealing, eye-catching visual displays to lead customers through the entire store.
 Followed up on KPIs and initiated actions to reach store goals and budgets.
 Reported outdated products, unbalanced stock, and out-of-stock situations for manager remediation.
 Monitored inventory levels and managed product rotations for store availability.
 Assembled new displays and products for regular promotions and special events.
 Placed prices or descriptive content in strategic locations.
 I oversaw the design and printing of bespoke signage.
 Verified adequate availability of promoted products to minimise customer issues.
 Updated signage to reflect new prices and grab customers' attention.
 Implemented visual plans as outlined in prepared sketches and planograms
EDUCATION
MBA, Marketing Management
Jaipur National University ‐ Abu Dhabi, United Arab
Emirates
BBA, Marketing Management
Jaipur National University ‐ Abu Dhabi, United Arab Emirates
High School Diploma, Electronic and Electrical Engineer
Vanivalam Polytechnic ‐ Nagapattinam, Tamil Nadu, India
Sep 2018
May 2000
Aug 2016
LANGUAGES
English, Advanced
Overall
Malayalam, Advanced
Overall
Hindi, Advanced
Overall
Tamil, Native
Arabic,
Intermediate
AWARDS
BESTEMPLOYEEOF THE YEAR: 2016 ADMMI
ACE-AWARDS FOR THE FIRST PRIZETO THE TEAM IN Q1: 2014 ADMMI
R&BTHEPERFECTSTOREYEAR OF 4 JUNE 2012 ADMMI
FERRERO CERTIFICATE APPRECIATIONOF YEAR FROM 2009 TO 2010 ADMMI
ADMMI APPRECIATION FOR Q3 74 MILLION DHS CLUBE IN 2008
CERTIFICATE FOR THE BEST ACHIEVEMENTS FERRERO OF THE YEAR -2006 TO 2007
BEST MERCHANDISING TEAMIN ABU DHABI, 2006
IN RECOGNITION OF BIG OUTSTANDING CONTRIBUTION TOWARDS RECORD SALES FOR 2006
“FLOWER POWER 2005 ”ORGANISED BYRECKITT & BENCKISER
“ YARDLEY” RAMADAN DRIVE AWARD
CAN DO "EMPLOYEE FOR OCTOBER 2002
CERTIFICAT OF APPRECIATIION, AGL&TML DEC-2002
“ CAN DO STAR,, “THANI MURSHID UNILEVER, LLC, Jan 2003
ACCOMPLISHMENTS
BEST LONG SERVICE AWARDS -2018
MANY MORE ACHIEVEMENT ACE AWARDS
AMAZON GREAT INDIAN FESTIVAL AWARD, NOV-2022
AFFILIATIONS HOBBIES
Cricket
Football
Badminton
 Member, Association of Small Businesses, 2014–Present
 Member, Society of Boys Engineers, 1997-2000

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With over 14 years of experience, the sales professional specialises in FMCG food and non-food segments and possesses business acumen and a proven ability to overcome significant challenges in order to build business.

  • 1. PROFESSIONAL SUMMARY Dedicated and proficient sales expert with over 14 years of successful sales experience. Capable of inspiring and motivating dynamic sales teams in FMCG markets and exhibiting the inner drive needed to convert sales opportunities into higher profits and revenues. A committed, competent, goal-oriented manager with strong problem-solving abilities who can build and maintain a loyal clientele and thrive at devising strategies to increase team sales. capable of identifying problem areas and increasing team output and profits through data analysis. An outstanding all-a rounder with exceptional drive and dedication to meeting and exceeding business objectives, as well as a wealth of experience in creating, managing, and executing trade show and sales campaigns that priorities customer satisfaction at every stage of the sales life cycle. Kathiresan Somasundaram SKILLS  Business Acumen  B2B and B2C Sales  Pipeline Management  Team KPI setting and Achievement  Negotiating and closing sales  Recruitment & Leadership  Performance Management  Sales Force and other CRM software packages  Business Development  Coaching and Monitoring  Marketing Analysis  Strategic Account Development +97431105843 kathiresansadmmi@gmail.com Najmah Street, Doha, Qatar  Budget Management  Product Development  Retails Execution  Trade Promotion Planning  ROI Optimization  POSM and Branding  Competitors Analyses  Product Launch  Event Planning and Execution  Communication and Presentation  Sales Forecasting  Strong Interpersonal skills EXPERIENCE  Create regional Sales plan and target that align with business objectives and goals  Lead the development of business plans and tactical action plans to maximize business opportunities and achieve sales goals  Support the sales executives to sell various brands to B2B and B2C customers  Provide detailed reports and analysis to the company directors regarding regional sales results  Review the success of each sales account to predict profits and make accurate sales forecast  Analyze regional market product and pricing trends and complete competitor analysis to highlight new opportunities for business growth to support continuous improvement strategies  Develop new customers, products and innovative sales techniques to increase customer satisfaction and promote sales Regional Manager, Amazon DSP, Oct 2020 ‐ Aug 2023, Chennai, Tamil Nadu
  • 2.  Prepare and review the annual budget for the region  Motivate and support the sales team, including evaluating individual performance and creating improvement and development plans where appropriate  Identify hiring needs, recruit, and train new members of the Sales Team  Respond quickly to potential problems and suggest prompt solutions, acting as a point of escalation for customer complaints  Lead service review meeting to insure customer satisfaction KRAs are met  Hold regular meetings with sales Team to review expenditure reports. provide advice and address challenges  Creating detailed and accurate weekly, monthly, and quarterly forecasting reports  Set up specific zones and delegate assignments to successfully manage territory  Conducted weekly conference calls and manager meetings to discuss the performance of each location. Regional Sales Manager, Ajfan Dates & Nuts Int Co, Dec 2018 ‐ Aug 2020,Tamil Nadu and Kerala, India  Engaged customers to quickly identify needs, negotiate contracts, and close sales.  Demonstrated products to potential and existing customers and recommended optimal products to fit unique needs.  Explained product features and demonstrated operation to educate customers and close sales.  Developed and implemented a comprehensive marketing strategy that generated an increase in brand awareness  Developed and managed successful advertising campaigns across multiple outlets.  Crafted creative and compelling messaging that resonated with customers and drove sales  Utilized data analytics and A/B testing to optimize campaigns and improve ROI.  Developed and executed successful email marketing campaigns that increased open rates.  Negotiated favorable terms with vendors, resulting in cost savings.  Analyze customer data to identify key trends and inform marketing initiatives  Developed an effective search engine optimization (SEO) strategy that improved organic search rankings.  Implemented innovative social media campaigns that increased follow-up implementation on a timely basis.  Lead cross-functional teams to successfully launch new products and services  Managed a team of sales and marketing professionals to successfully meet and exceed sales targets  Collaborated with Branch Managers and sales teams to improve content marketing and cross promotional initiatives  Engaged customers to quickly identify needs, negotiate contracts, and close sales.  Demonstrated products to potential and existing customers and recommended optimal products to fit unique needs.  Explained product features and demonstrated operation to educate customers and close sales. Sales Manager, Abu Dhabi Maritime and Mercantile International, Jan 2012 ‐ Oct 2018, Abu Dhabi UAE  Accountable for delivering revenue and volume targets for Key Account channels by focusing on sales drives, including distribution, visibility, pricing, merchandising, and promotion activities, and demand where applicable, and facilitating deals with Head Office assigned sales territory.  Achieved, as per BDA, customer satisfaction ratings from major clients through regular feedback and proactive problem resolution·  Serviced the customer and Developed collaborative relationships at all levels, including top management.  Activated local and national marketplace initiatives and promotion to build brand development and maximise brand performance.
  • 3.  Presented a proposal and negotiated cost and MRP terms with the customer.  Analysed business trends to develop target growth strategies and market share in the stores level·  Maximised volume in terms of target and revenue in key areas assigned by utilising fact-based selling methods.  Monitored market trends, product innovations, and competitor activities and adjusted the account sales approach to address the latest market developments.  Designed and implemented effective initiative activities to grow market shares.  I worked closely with the sales team and merchandisers to identify gaps and opportunities for securing categories by brand. Key Account Executive, Abu Dhabi Maritime and Mercantile International, Jan 2009 ‐ Dec 2011, Abu Dhabi UAE Reporting to the Key Account Manager, Managing the portfolio of a well known brands and building relationship with existing A, B and C class outlets. Increased sales by 24% on MTD basis ADMMI is one of the Authorized Distributors of FERRERO, United Biscuits, Godiva, GSK, Reckitt Benkiser, Yardley, HLL Rice Brands, and Pacific Food and More, in the southern region of United Arab Emirates Increased visibility and maintained planogram of category wise products by analyzing sell out reports and conducting customer’s insight/competitor intelligence. Implemented on time of secondary displays activities and promo off displays with use with right POSM and working closely with merchandisers to create attractive results.  Built and maintained strong relationships with key clients, increasing repeat business and referrals.  Administered sales training programmes to increase the team's product knowledge and improve overall effectiveness.  Executed successful sales campaigns and promotions, increasing customer acquisition within the targeted segment.  Established trust with customers throughout the sales process to build ongoing rapport.  Negotiated and closed major deals with key accounts to generate revenue.  Conducted market research and competitor analysis to identify growth opportunities.  Analysed sales performance data to initiate revenue-boosting improvements.  Notify customers of new products, prices, and special offers.  Trained new employees on sales techniques and company policies.  Connected with customers to offer assistance and promote products. Merchandiser Modern Trade, Thani Murshid Uniliver, Aug 2006 ‐ Dec 2008, Abu Dhabi, Al Ain UAE Reporting to the sales representative and maintaining the portfolio of Uniliver brands such as Lux, Sunsilk, Dove, OMO, Lipton, Brook Bond, Knorr, and many more brands. Response for respective outlets and distribution checklist follow-up, Displays both primary and secondary, FIFO, OOS report, planogram, order follow-up, & communication.  Promoted products and campaigns to communicate brand messaging to shoppers.  Conducted regular store visits and audits to assess product presentation, availability, and compliance with merchandising standards.  Monitored visual material to maintain current plans and initiate seasonal updates.  Crafted appealing, eye-catching visual displays to lead customers through the entire store.  Followed up on KPIs and initiated actions to reach store goals and budgets.  Reported outdated products, unbalanced stock, and out-of-stock situations for manager remediation.  Monitored inventory levels and managed product rotations for store availability.  Assembled new displays and products for regular promotions and special events.  Placed prices or descriptive content in strategic locations.  I oversaw the design and printing of bespoke signage.  Verified adequate availability of promoted products to minimise customer issues.  Updated signage to reflect new prices and grab customers' attention.  Implemented visual plans as outlined in prepared sketches and planograms
  • 4. EDUCATION MBA, Marketing Management Jaipur National University ‐ Abu Dhabi, United Arab Emirates BBA, Marketing Management Jaipur National University ‐ Abu Dhabi, United Arab Emirates High School Diploma, Electronic and Electrical Engineer Vanivalam Polytechnic ‐ Nagapattinam, Tamil Nadu, India Sep 2018 May 2000 Aug 2016 LANGUAGES English, Advanced Overall Malayalam, Advanced Overall Hindi, Advanced Overall Tamil, Native Arabic, Intermediate AWARDS BESTEMPLOYEEOF THE YEAR: 2016 ADMMI ACE-AWARDS FOR THE FIRST PRIZETO THE TEAM IN Q1: 2014 ADMMI R&BTHEPERFECTSTOREYEAR OF 4 JUNE 2012 ADMMI FERRERO CERTIFICATE APPRECIATIONOF YEAR FROM 2009 TO 2010 ADMMI ADMMI APPRECIATION FOR Q3 74 MILLION DHS CLUBE IN 2008 CERTIFICATE FOR THE BEST ACHIEVEMENTS FERRERO OF THE YEAR -2006 TO 2007 BEST MERCHANDISING TEAMIN ABU DHABI, 2006 IN RECOGNITION OF BIG OUTSTANDING CONTRIBUTION TOWARDS RECORD SALES FOR 2006 “FLOWER POWER 2005 ”ORGANISED BYRECKITT & BENCKISER “ YARDLEY” RAMADAN DRIVE AWARD CAN DO "EMPLOYEE FOR OCTOBER 2002 CERTIFICAT OF APPRECIATIION, AGL&TML DEC-2002 “ CAN DO STAR,, “THANI MURSHID UNILEVER, LLC, Jan 2003 ACCOMPLISHMENTS BEST LONG SERVICE AWARDS -2018 MANY MORE ACHIEVEMENT ACE AWARDS AMAZON GREAT INDIAN FESTIVAL AWARD, NOV-2022 AFFILIATIONS HOBBIES Cricket Football Badminton  Member, Association of Small Businesses, 2014–Present  Member, Society of Boys Engineers, 1997-2000