Innovators Crash Course

1. Innovation “Crash Course”
John Knific, President, Wisr, Inc.

3. Value
Proposition
Customer

4. Value
Proposition
Wants FearsNeeds

5. Gains+ Pains-
“JTBD”
Jobs

6. Gains+ Pains-Jobs
“JTBD”
Emotional Functional

7. Open Rate Conversion Rate
10.0% 0.34%
“Join the new Alumni Career Network!”

8. Open Rate Conversion Rate
30.9% 3.24%
“John, We need your expertise”
Solved an EMOTIONAL job

9. “People do not want a quarter-inch drill,
they want a quarter inch hole.”
- Theodore Levitt

11. What are you trying to
get done in your role?
Why? (motivation)
What’s your expected
outcome?
What pressures are
preventing it?

15. 88%
High school seniors who rank career
preparation as the most important
factor in selecting a college*
Want
*Eduventures/NRCCUA Survey of 200,000 seniors

20. 0
20
40
60
80
100
120
140
Top Requests

21. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2021 2020 2019 2018 2017
Top Priority by Graduation Year
Explore Career Options Find a Job Finding an Internship Selecting a Major Something Else

23. Satisfaction
0
1
2
3
4
5
6
7
8
9
10
Importance
0 1 2 3 4 5 6 7 8 9 10
“Over Served”
“Under Served”Served Right

24. Questions?