Wiseman Dairies chose to advertise at Glasgow Airport to reach both employees and consumers with their brand. They sponsored a large clock and wall advertisement at the airport. This airport advertising campaign successfully motivated Wiseman's employees and generated positive feedback from customers. As a result, Wisemans has become synonymous with arriving at Glasgow Airport and the marketing director was pleased with the campaign's performance, leading them to extend it for a second year.

1. Wiseman Dairies

2. Airport advertising delivers positive results
• Brand advertising needs to reach a broad
range of stakeholders:
– employees at all levels within the business, and
consumers
• Wisemans’ chose a ‘Broadcast’ clock
sponsorship and and ‘Impact’ site
wallwrap in International Arrivals
• Wisemans have become synonymous
with the airport and the experience of
arriving in the Glasgow area, the brand to
welcome visitors to Scotland and those
coming home.
“Glasgow Airport’s role as a key west Scotland transport hub reflects Wisemans’ position at
the heart of the community. The campaign has been highly effective both in motivating our
own people and provoking positive comment and interaction from business customers
and Scottish consumers alike. We were delighted to extend the campaign for a second year
and it continues to perform well for us.”
Sandy Wilkie, Marketing Director, Wisemans