This is the proposition pack created to support the test and learn evolution of Wipro Digital. It uses a unique visual language to share a unique (at that time) message

1. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 1© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL

2. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 2© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL
“lets not;
just, make things
change,
lets make things
better”
WIPRO DIGITAL

3. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 3© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL
design is not just different

4. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 4© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL
design is better
THINKING, BEHAVIOUR, INVENTION, GOVERNANCE

5. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 5© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL
design thinking
reduces risk,
increases adoption.

6. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 6© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 9
UNIQUE PERSPECTIVES,
UNIQUE OPPERTUNITIES,
UNIQUE PEOPLE
LEARNING FROM
THE PAST AND PRESENT,
BUILDING THE FUTURE
TAKING RISKS
EARLY TO AVOID
RISKS LATER
design thinking = better =
rapid smarter people

7. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 7© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 9
CHANGES THE
RULES AND
JUMPS AHEAD
DISRUPTIVE,
ENGAGING, VIRAL,
AGGRESSIVE CHANGE
FOR CUSTOMERS, FOR
BUSINESS, FOR SOCIETY,
FOR THE FUTURE
design thinking = better =
benefits dramatic win

8. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 8© 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 9
ENTREPRENEURS,
MARKETERS, CREATIVE
SCIENTISTS, DESIGNERS
CHANGE FROM,
CHANGE TO, CHANGE
FOR, CHANGES TO
BECOME XX
DO IT RIGHT
ONCE AND
IT WORKS
design thinking = better =
value measure experts

9. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 9
TO MAKE BETTER, A DESIGN STANDARD
think big
Refine Requirement
Create UX / Visual Concepts
Create UX / Visual Designs
Combine UX / Visual into Models
+
+
+
+
DIGITAL EXCELLENCE
Target Audience
Voice of the Customer
Design Process
Style Guides
Assets
+
+
+
+
+
Governance
Design Thinking
Service Design
Core Standards
+
+
+
+
EVOLVE EVOLVEEVOLVE
DIGITAL MANAGEMENTDIGITAL BUSINESS
program projectenterprise
REFINE
KNOWLEDGE
REFINE
KNOWLEDGE

10. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 10
TO MAKE BETTER, A REAL OPTION
think process
User stories
User ecosystem
User workflow
Holistic Customer
Journeys
Mood board
Information audit
Market research
refine
REQUIREMENTS
Experience
framework
Phased thinking
Brand values
Visual thematics
Show and tell
User journeys
Map paths
Contextual
support points
Information
architecture
Show and tell
Interactive library
Logical ergonomics
Style guides
Asset index
Show and tell /
socialization
model
INTERACTIVE
WIREFRAMES
Interactions
(wireframes or
models)
Assets
Customer
Experience
Deviations
deliver
INTO BACKLOG/
REVIEW
design
STATIC WIREFRAMES
concept
SKETCHES

11. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 11
think people
ç
design studio
design
governance
design
thinking
design
strategy
Digital Visual
Designer
Digital Content
Author
Creative
Technologist
Digital
Producer
TO MAKE BETTER, A CONSTANT BEHAVIOR
Experience
Consultant
Studio
Director

12. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 12
wipro digital story
HOW WE WORK

13. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 13
strategy
design
technology
by bringing capabilities
AT THE CONVERGENCE OF

14. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 14
interaction
integration
insight
strategy
design
technology
by focusing on
ON THE BITS THAT MATTER

15. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 15
with solutions and services
THAT LEAD TO DIGITAL INNOVATIONS
digital maturity
assessment
digital
strategy
digital
organisation
design
service design
user centered
design
innovation
digital platforms
& solutions
digital
architecture &
customer journey
engineering
digitized shared
services &
optimisation
interaction
design
customer journey
design

16. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 16
a better reality
USER CENTERED DESIGN STUDIO

17. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 17
partnership
establish digital
platform & solutions
digitize enterprise
operations
orient & evolve your
digital strategy
deliver via agile
engineering
establish your
digital lab
partnership
establish your
design office
thereby, partnering with you
ON YOUR DIGITAL TRANSFORMATION TO

18. © 2014 WIPRO LTD | WWW.WIPRODIGITAL.COM | CONFIDENTIAL 18
thank you
WE WELCOME YOUR
COMMENTS &
FEEDBACK
wiprodigital.com
K a r l S m i t h
Partner, Global Head of Design
Wipro Digital
Mob: +44 07712588787
karl.smith@wipro.com