The document provides guidance on popular women's winter wear categories and styles to focus on for the upcoming season. It analyzes sales data from last year and forecasts top performers. Key points: - Outerwear such as jackets, sweatshirts and shrugs showed the highest sales last year. Shrugs are expected to remain the best-selling sub-category. - Popular styles highlighted for sweat jackets, sweaters, jackets and other categories include core silhouettes as well as on-trend options like printed, lace detail, and cropped styles. - The document recommends focusing on specific colors, materials like pashmina and embroidery, and celebrity-endorsed lines to drive higher sales this

1. Winter Wear: Women’s Clothing
Guide to sell more this winter

2. Sub-category wise sales last year
30%
21%
14% 14%
6% 6%
3%
1%
6%
• The Outerwear segment showed significant contribution in women apparels.
• Shrugs, sweatshirts, sweater, and jacket being most popular in this segment.
• Shrugs turned out to be the best-selling among all sub-categories, which is forecasted to grow even this
season

3. Popular sub-categories
Blazer and Fashion JacketsSweat Jacket ShrugSweater

4. Sweat Jacket
29%
58%
13%
Low Med High
Price Bracket
• Customers preferred
Sweat Jackets in mid
price range.
• Ideal Price Range – 899
- 1499
21%
25%
AW 13/14 AW 14/15
Expected Growth
• Sale of Sweat Jackets
is expected to grow by
4% this winter.

5. Sweat jackets: Popular styles
Core Sweat Jacket Range
• Core Jackets are very popular and have proved to be
best-selling jackets under this sub-category
• Following colour options have done really well-
Fuschia Pink, Blue, White, Purple, Grey and
Black
• Customers’ preferred price range: 599- 999
Fashion Sweat Jacket Range
• The fashion segment of sweat jackets include both varsity
number printed and all over printed jackets
• Both sporty and all over printed jackets are in trend and will
be in huge demand this season
• Customers’ preferred price range: 1099-1599

6. Sweater/Pullovers
33%
41%
25%
Low Med High
Price Bracket
• Ideal Price Range – 799-1399
14%
15%
AW 13/14 AW 14/15
Expected Contribution
• Contribution will be stable but is
set to quadruple their numbers
unit wise.
• Growth will be more on the fashion
side of the vertical

7. Sweater/Pullovers: Popular styles
Plain Sweater
• Core range of
sweaters in plain
silhouettes
• Fast moving
colors – Blue,
Black, Pink,
Peach, Purple,
black, Grey and
White.
• Recommended in
dolman, 3/4th and
full sleeve
Ombre Effect
Sweaters
• Sweaters with
ombre print is
another trend.
• Prints in peach,
black, blue,
lavender, moss,
teal is
recommended
Stripes and
Symmetry
• Sweaters with
stripes and
geometrical
shapes is another
silhouette which
works.
• Dolman sleeves,
full sleeve and
3/4th sleeve
Sweaters With
Hoodies
• Sweaters with
hoodie moves
really fast.
• Detailing can be
enhanced by
putting different
colors in sleeves
and hoods
• Prints and badges
can also be used

8. Lace Sweater
• Usage of lace in
sweater will pick
up in this season.
• Lace can be used
in front /back
neck panel,
shoulders .
Printed Sweater
• All over cute motif
prints, boho, tribal
prints or
embellished
prints can make
sweaters look
premium.
Plaids/Tweeds
• Plaids and tweed
fabrics are talk of
this season.
• So experiment
with silhouettes in
dolman sleeve,
turtle neck, boat
neck etc.
Crop and Turtle
neck
• Crop length and
turtle neck is the
new trend.
• This silhouette is in
this season.
Sweater/Pullovers: More styles

9. Jackets
• Ideal Price Range –
1099-1999
28%
53%
19%
Low Med High
Price Bracket
• Contribution will be stable
but is set to quadruple their
numbers unit wise.
14%
15%
AW 13/14 AW 14/15
Expected Contribution

10. Jackets: Popular Styles
Sleeveless Trench
• Sleeveless trench
is going to be
customer’s
favorite.
• It is good for both
corporate and
casual look.
Duster Jacket
• Like shrugs, these
silhouettes will
also make impact
• More fashionable
in style, these are
perfect outerwear
for women in light
summers and mild
winters.
Biker Jacket
• Every brand has
included biker
jacket as a part of
their winter range.
• These jackets in
leathery look will
be a fashion
statement this
season
Denim Jacket
• Like SS’15,
Denims will
continue to be a
trend in Fall
Winter 15.
• Washed, Acid
wash, distressed
jackets are going
to be key
products of the
season.

11. Shrugs
• Ideal Price Range –
499-999
4%
84%
11%
Low Med High
Price Bracket
• Though shrugs will
remain same in their
contribution, but will be
the key vertical in
winters
30% 30%
AW 13/14 AW 14/15
Expected Contribution

12. Shrugs: Popular styles
Crop Shrugs
• Core Cropped
shrugs will
continue to be
top movers this
season
• 3/4th and full
sleeve
Geometric/Printed
• Geometric
blocking is a big
trend this season.
• Besides this,
tribal, Kashmiri
printed shrugs can
be a part of
premium shrugs
collection
Lace/Pattern
Shrug
• Laces are in this
season, so
forecast is to keep
this silhouette in
the range plan.
Full length Shrugs
• Another core line
of shrugs which
will continue to
be fast mover this
season.
• Can be
experimented in
plaids, tweeds,
flannel as well

13. Acrylic Kurtis/Kurta
• Ideal Price Range –
499-999
4%
84%
11%
Low Med High
Price Bracket
30% 30%
AW 13/14 AW 14/15
Expected
Contribution

14. Acrylic Kurtis/Kurta: Popular styles
Jacquard Acrylic
kurtis
• Details through
jacquard will
continue to be top
movers this season
• 3/4th and full sleeve
Geometric/Printed
• Laces and Applique
are in this season, so
forecast is to keep
this silhouette in the
range plan.
Acrylic kurtis with
embroidery
• Embroidered Acrylic
kurti is a big trend
this season.
Color blocked kurtis
• Another core line of
Kurtis which will
continue to be top
movers in this
season.

15. Winter wear dress material
• Ideal Price Range – 699-
2999
4%
84%
11%
Low Med High
Price Bracket
10% 20%
AW 13/14 AW 14/15
Expected
Contribution

16. Winter wear dress material: Popular styles
Pashmina Embroidered Suits
Pashmina suits are the flavor of the season
Pashmina silk has stupendous fall .
The Pashmina Silk salwar Kameez is sheer, light and shining. High-priced, sought for its
quality, the Pashmina Silk salwar kamiz known for its soft feel and spreading warmth needs
buying with discerning ability since synthetic fibres are in vogue.

17. More styles
Brasso Georgette & Viscose Embroidered and Velvet Suits
Embroidered brasso suits are perfect for winters
Celebrity endorsed catalog will be a big hit
Embroidered velvet suit it core colors will be preferred by customers for marriages and special occasion

18. Shawls
Cashmere Wool Shawls silk shawls Wool Lycra Shawls
• Cashemer Wool Shawls
• Silk shawls
• Wool Lycra shawls
• Viscose Lycra Shawl
• Pashmina Shawls
• Silk Model Shawls
• Model by Model Shawl
• Viscose Luxex Shawls
• Viscose Wool Shawls
• Silk Wool Shawls
• Poly Shawls
• Silk Muffler
• Pure wool shawl
• Cashemer Embroidery Wool Shawls
• Viscose Check Shawls
• Viscose Shawls
• Amritsari Wool Shawls

19. Colors for this season
Key Colors
include
Cherry
Red Dahlia
Black
Blue Coral
Cool Blue
Mustard Yellow
Plum
Orange
Tint
Fuschia
Moss Green
Color Palette for Season

20. Thank You