This document outlines a post-IPO marketing strategy for the VinaWealth Enhanced Fixed Income Fund (VFF) that focuses on distribution improvement and expansion, market communication, and incentives for direct sales teams. The distribution plan aims to strengthen existing distributors and add new ones across various channels. The communication plan details targeted messaging, educational topics, and regular media exposure. An incentives program is designed to motivate sales teams through training, support, and bonuses tied to sales targets. The total estimated budget for these post-IPO marketing activities is 1,250,000 VND.

1. Post-IPO marketing strategy
(Retail driven)
VINAWEALTH ENHANCED FIXED
INCOME FUND (VFF)
March 18th , 2013

2. 2
Contents
1. Distribution improvement and expansion
2. Market communication
3. Incentives

3. 3
1, Distribution capability: improvement & expansion
1. Distribution Improvement
• Dedicated sales team/committed to success
• Customer segmentation (not only stock-investors)
• Process, procedures review
• Marketing materials
2. Distribution Expansion
• Add more distributors: VDSC, VNDirect, VCSC, ACBS…
• Diversified channel to commercial banks: SCB, HDBank,
VPBank, Techcombank
• VinaWealth sales capability

4. 4
2, Market communication
1. Messages and educational topics
• Benefits to investors investing thru OEF
• Why VFF, why VinaWealth, why now?
• A roadmap to your financial freedom
2. How
• Speaking, presentation to focus groups
• News release
• Personal finance column
• (e-)Market materials, investor guide
3. Frequency
• Gatherings: On demand and as frequently as possible
• Bi-weekly on media
• Available at front desk and downloadable from the websites
“A roadmap to your financial freedom”

5. 5
3, Incentives to direct sales team
1. Getting the sales motivated
• Clear message from management team
• Good product(s) and potential business (OEF)
• Advanced in new skills and more incomes
2. Giving enough support to them
• Trainings
• Sales tool, process and procedures
• Marketing supports
3. Incentivizing timely and fairly
• Bonuses: money, trip, gift…
• Advanced training and development
• Recognition and advancement.
“incentives based on the sales target achievement”

6. 6
Estimated budget for Post-IPO activities
VFF POST-IPO BUDGET
Unit: VND'000
No. Items Quantity Unit price Amount Notes
1 Media relations 620,000
- New release 16 20,000 320,000
- Press gathering 4 50,000 200,000
- Personal finance column 2 50,000 100,000 2 contracts: Online and papers
2 Investor gatherings 260,000
- Investor seminars 20 5,000 100,000 in coordination with distributors
- Focus group gatherings/Sponsorship 4 40,000 160,000
3 Sales incentives 275,000
- Sales Contest 2 50,000 100,000 Sales target
- others 4 20,000 80,000
4 Marketing material production 95,000
- Investor guide 2,000 20 40,000
- Product brochure/sales KIT 2,000 15 30,000
- Banner and standees 50 500 25,000
TOTAL 1,250,000

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Thank you!