The document discusses the Cité des civilisations du vin, a wine museum and cultural center located in Bordeaux, France. It was a 63 million euro project initiated in 2008 to attract over 500,000 visitors annually and showcase the history and cultures of wine through its 13,350 square meter facility. The permanent exhibition takes visitors on a tour through 8 modules covering different wine producing regions, winemaking processes, cultural influences on wine, and more.

2. Spirit of Bordeaux vineyard today
#TOURISM #BORDEAUX
Château Cheval Blanc
Château La Dominique
Château Margaux
Saint-Emilion
Pape Clément Cellars
Château Montrose Château La Dauphine

3. Spirit of Bordeaux city today
More than 4M of tourists in 2013
#TOURISM #BORDEAUX
UNESCO world heritage list

4. The project’s stakeholders and financial support
A 63* M€ project initiated in 2008 by Alain Juppé,
Mayor of Bordeaux supported by public and private
funding
#FINANCE #STAKEHOLDERS
More than 60 patrons: 23%
City of Bordeaux, building owner
European Union
Bordeaux urban Community
Aquitaine Region
France
Bordeaux Commerce&Industry
Chamber
Departement Gironde
* january 2011 data
Bordeaux Wine Council: 7%

5. • North Bordeaux
• 10 mn from the city center
• Closed to the new bridge
• At the heart of the new touristic and
economic complex
• Accessible with the tramway
• Along the Garonne river
#LOCATION
Location in Bordeaux: les bassins à flots

6. #LOCATION
In a new environmental area in Bordeaux: les bassins à flots

7. #ARCHITECTURE#XXISTCENTURY
A landmark in architectural innovation
A total surface area of 13 350m2
“A shape inspired by the soul of wine”, Anouk Legendre (XTU)
XTU Agency, architects (Paris) - Casson Mann Agency, scenographs (London)
Height : 55 meters
Length : 80 meters
A total surface area of 13 350m2
Height : 55 meters
Length : 80 meters

8. #KEY FIGURES#STRUCTURING EQUIPMENT
A structuring project
500,000 visitors expected per year
Permanent tour in 8 languages
A great cultural journey through space
and time to discover the civilizations of
wine
A gateway to all the vineyards of the
world

9. #INFORMATION #TOURISM #CULTURE
Activities inside the building
C
A B
D E F
G
H
I
J
A
B
C
D
E
F
G
H
I
J
Ticketing and « oenotouristic » platform
Wine bar and stores
The temporary exhibitions Hall
The workshops
The reading room
The Thomas Jefferson Auditorium
The permanent tour
Administration
The panoramic restaurant
The belvedere

10. #SPECTACULAR #IMMERSIVE #MULTISENSORIAL #INTERACTIVE
Level 2 The permanent circuit

11. « Honor builders » patrons
• American Friends of Cité des civilisations du vin
• Banque Populaire Aquitaine Centre Atlantique
• Crédit Agricole
• Domaine Clarence Dillon
• Les Cinq Premiers Grands Crus Classés Médoc et Graves
• Pétrus
• Union des Grands Crus de Bordeaux
« Major builders » patrons
• Barton & Guestier – Castel Frères
• Bernard Magrez Grands Vignobles
• Château Haut-Bailly
• Domaine de Chevalier - Lucien Bernard - Millésima - Sobovi
• Groupe Edmond de Rothschild
• Vinexpo
« Special builders » patrons
• Château Cos d'Estournel
• Château Lascombes
• Château Montrose
• Château Pavie
• Cheval Quancard
• Depack Design Artckitecture Commerciale
• Groupe Apicil - Mutuelle Intégrance
• Tonnellerie Demptos – Tonnellerie Radoux
• Verallia
• Yvon Mau
« Builders » patrons
• Association de Grands Crus Classés de Saint-Emilion
• Barrière Frères
• Benoit Valérie Calvet
• Beyerman
• Bordeaux Métropole Aménagement
• Borie-Manoux
• Bourrassé Liège
• Caisserie du Bazadais
• Château Angélus
• Château d’Armailhac
• Château Beychevelle
• Château Brane-Cantenac
• Château Calon Ségur
• Château Clerc Milon
• Château Clinet
• Château de Fieuzal
• Château Lagrange
• Château Léoville Barton
• Château Lynch-Bages
• Château Pichon Longueville Comtesse de Lalande
• Château Saint-Pierre
• Château Sociando Mallet
• Congrès et Expositions de Bordeaux
• Cordier Mestrezat Grands Crus
• Distillerie Douence
• Dourthe
• Dubos Frères
• Groupama Centre Atlantique
• H&A Location
• Joanne
• LD Vins
• Mouton Cadet
• Nadalié Tonnellerie
• Syndicat Régional des courtiers en Vins de Bordeaux
• The Wine Merchant
Patrons of Cité des civilisations du vin
#PATRONAGE

12. Annexes

13. #L2 #PERMANENT_CIRCUIT #MODULE_2
The world tour of the vineyards
The vineyard landscapes offer many faces across the globe.
The desire to establish viticulture across the globe has led men to adapt to a
wide range of natural conditions to shape the landscape, to put the marks of
their culture.

14. #L2 #PERMANENT_CIRCUIT #MODULE_2
Wine planets
The vine and wine read on a global
scale.

15. #L2 #PERMANENT_CIRCUIT #MODULE_3
Table of terroirs
The wine regions have developed identities that
are the result of a subtle interplay between nature
and human actions

16. #L2 #PERMANENT_CIRCUIT #MODULE_4
E-wines
Gardener of the vine, man shapes the
field, selects grapes, sculpts the stocks,
maintains and monitors the vineyard vines
and grapes to produce wines he wants.

17. #L2 #PERMANENT_CIRCUIT #MODULE_5
Metamorphoses of wine
Winemaker accompanies the natural
transformation of grape juice for the wine he
wants in three key stages: the wine, livestock,
aging.

18. #L2 #PERMANENT_CIRCUIT #MODULE_6
Wine portraits
Despite their immense diversity, wines can be grouped
into large families. Each corresponds to a style and a
certain kind of taste. Within these families, some wines
are truly emblematic of their prestige, their history or
their imagination.

19. #L2 #PERMANENT_CIRCUIT #MODULE_7
Wine by the waterside
The history of wine is linked to rivers and
seas as the wine for centuries was
transported by ship to markets around the
world.

20. #L2 #PERMANENT_CIRCUIT #MODULE_8
All aboard !
Product exchange and trade from the
beginning, a source of wealth and connection
between people, the wine was transported by
traders on the rivers and seas of the world.

21. #L2 #PERMANENT_CIRCUIT #MODULE_9
Gallery of civilizations
Among civilizations, each culture
weaves specific links with the wine
and contribute to the writing of
universal history of wine.

22. #L2 #PERMANENT_CIRCUIT #MODULE_10
Wall of trends
Stand out in the global environment of
the XXI century

23. #L2 #PERMANENT_CIRCUIT #MODULE_11
5 senses buffet
The tasting is both a pleasure,
open to sensory and cultural worlds
door and a path to a better
understanding of wine

24. #L2 #PERMANENT_CIRCUIT #MODULE_12
Banquet of illustrious figures
Many famous men and women were wine lovers. Their
tastes reflect both the personal dimension of taste but
also the social and cultural dimension tastes of a
historic period

25. #L2 #PERMANENT_CIRCUIT #MODULE_13
Art, wine and love
Works of art, music, literature, film,
evoke the relationship between wine,
seduction, love and eroticism.

26. #L2 #PERMANENT_CIRCUIT #MODULE_15
Divine wine
Works of art, music, literature, film, evoke the
relationship between wine and religions.

27. #L2 #PERMANENT_CIRCUIT #MODULE_16
Art de vivre
Gourmet's delight, the wine is fully
involved in the celebration of the art
of living and conviviality.

28. #L2 #PERMANENT_CIRCUIT #MODULE_17
Private meeting with experts
Experts share their secrets and
answer questions for a good
use of wine in daily life.

29. #L2 #PERMANENT_CIRCUIT #MODULE_18
When wine reshapes Bordeaux
The wine has left its mark on the
landscape of Bordeaux and South
West

30. #L2 #PERMANENT_CIRCUIT #MODULE_19
Great saga of Bordeaux
Over the centuries, Bordeaux wine has
become a worldwide reference thanks to the
work of landowners, traders, brokers, historical
figures, scientists and foreign fans.

31. #LEVEL 7#PANORAMIC RESTAURANT
Level 7 – Panoramic restaurant, le 7ème ciel

32. #LEVEL 8 #BELVEDERE
Level 8 – The belvedere

33. #LEVEL 1
The lobby

34. #LEVEL 1
The temporary exhibitions Hall

35. #LEVEL 1#250seats
The Thomas Jefferson Auditorium

36. #LEVEL 1#ATELIER #DÉGUSTATION
The workshops
The multi-sensorial room
The tasting workshop
The tasting room
Edutainment workshops

37. #LEVEL 1#NON_AMENAGE
The reading room and the free access library

38. #Level 0
The wine tourism hub

39. #LEVEL 0
Wine bar and stores
The wine bar The wine store
The snack restaurant The store of Cité des civilisations du vin