The document proposes a marketing plan to increase market share for Swiss Watch's "PoloMaster Y" watch in GCC countries. The plan includes: 1. Targeting ultra-high-net-worth individuals in GCC aged 25-45 who are sports enthusiasts through a local magazine, events featuring a celebrity polo player, and marketing materials distributed in luxury hotels and airports. 2. Analyzing strengths like their luxury brand reputation and opportunities in emerging markets, while addressing weaknesses like a niche market and threats from bloggers. 3. Implementing an integrated online and offline campaign from August to October including a launch event, digital and print ads, and allocating most of the $400,000 budget to the U