William Morassutti is a business development and content marketing professional with experience at Loopmedia and Cundari. He has over 8 years of experience leading new business pitches and securing major clients. Some of his key accomplishments include securing several prominent clients such as RBC, WWF, and OCAD University. He is skilled in areas such as client relations, account management, content production, and creative strategy. Currently he is the Business Development Lead at Cundari, where he is responsible for new client acquisition and managing existing client accounts.

1. William Morassutti
BUSINESS DEVELOPMENT 2023
• VP, Content & Editorial, Loopmedia (a Division of Cundari)
• VP, Group Account Director, Cundari
• Content Marketing & Production
• Editorial & Digital Content Lead
• Business Development & Sales
• Client Relations & Account Management
Current Roles
Skill Set

2. LOOPMEDIA (a Division of Cundari)
2015 – Present
Business Development Lead
Responsible for all facets of business
development, including leading the
development of the creative and strategic
approaches for pitch decks and presenting
those decks to new and existing clients.
Once new clients have been secured,
responsible for Client Relations and
Account Management.
Business Development & Sales
NEW BUSINESS PITCHES | CLIENT RELATIONS | ACCOUNT MANAGEMENT
WILLIAM MORASSUTTI | PORTFOLIO 2023

3. Business Development & Sales
New Business | Client Relations | Account Management

4. New Business Wins
4
RBC:
Secured RBC’s Wealth Management Group in new business win. Scope of work includes an audit of internal
marketing materials, redesign of the division’s internal marketing collateral, website enhancements, and a series of
video tutorials.
NORTH DRIVE:
Secured land developer North Drive in new business win. The project – an upscale condominium development, One
Forest Hill – included the creation of a brand identity and guidelines, a short film, and extensive print collateral. The
campaign won 2 2018 BILD Awards: “Best Digital Marketing Campaign” and “Best Sales Video” along with 4 OHBA
Awards, including the coveted, “Project of the Year.”
WWF:
Led new business pitch and wrote creative treatment to win WWF’s “Heart of the Wild” holiday fund-raising campaign,
a multi-platform initiative that included: two 30-second broadcast spots (English and French), a 30-second radio spot
(English and French), OOH all across the country (English and French), online digital ads for Google, Facebook,
Instagram and print ads.
WILLIAM MORASSUTTI | PORTFOLIO 2023

5. New Business Wins
5
TOYOTA:
Led new business development efforts to land both Toyota Prius (The Drive) and Toyota Camry (The Hobbyist)
national video series – both projects in partnership with Verizon (HuffPost Canada), a content marketing initiative
that successfully created awareness, drove brand recall, and increased favourability for both Prius and Camry.
OCAD UNIVERSITY:
Secured OCAD U as an AOR client. Led RFP presentation for an account that includes work on the University's
Recruitment Marketing Campaign, GradEx Exhibition, along with advertising, media buys, PR support and related
marketing, design and content duties.
WOODS
Led new business pitch and creative proposal that secured content & design win for launch of launch of Woods’s
new fashion retail line. Deliverables included conceptual art & creative direction, style guides, product photography
and project management.
WILLIAM MORASSUTTI | PORTFOLIO 2023

6. New Business Wins
6
FRESHII
Helped craft new business pitch that resulted in modular video series (7x1-minute chapters on media impact,
management, culture, and more) for Freshii, designed to augment Freshii founder Matthew Corrin’s speaking
engagements and also to work as website and social media content.
PLAN CANADA
Led capabilities presentation and wrote RFP proposal to win video series: 60-second sponsorship on-boarding
video (live action) and 45-second sponsor acquisition video (animated).
SUN LIFE FINANCIAL
Led new business pitch and wrote creative treatment that secured video profile of Steve Peacher, President of Sun
Life Investment Management.
WILLIAM MORASSUTTI | PORTFOLIO 2023

7. New Business Wins
7
NEW BALANCE:
Led new business pitch to win animated video series highlighting product launches for New Balance Canada
(Fresh Foam 1080v7 and Flexonic) multipurpose content designed to play on the New Balance website and social
channels, plus in-store screens at Sport Chek locations nationwide.
UNITED WAY:
Led new business pitch to win re-design of United Way’s existing “It Looks Like Me” video series, re-working long-
form video content for United Way’s website and social channels.
PUROLATOR:
Led new business pitch to win a series of projects from Purolator, most notably the national Tackle Hunger video/
cause marketing campaign, which outperformed Purolator’s “Promises Delivered” corporate advertising campaign.
WILLIAM MORASSUTTI | PORTFOLIO 2023

8. New Campaigns for
Existing Clients
8
BMW CANADA
Led new business pitch and co-developed creative treatment for innovative live action videos promoting BMW University.
The deliverables included profiles of apprentice and senior technicians trained at BMW’s in-house program, videos featuring
projected photography, video b-roll, and typography.
SCOTIABANK
Wrote creative treatment that won video project for Scotiabank’s Private Banking division, a concept that presented a visual
representation of the Enriched Thinking campaign, illustrating how SPB’s comprehensive coverage is both global and 24/7.
PORTS TORONTO
Led business pitch and wrote content strategy for Billy Bishop Toronto City Airport’s award-winning awareness campaign,
“It’s My Airport” – resulting in 45 million impressions in 2 months and 3 consecutive months of record-breaking attendance.
WILLIAM MORASSUTTI | PORTFOLIO 2023

9. CUNDARI
2022 – Present
Responsibilities
• Business Development
• Client Relations
• Account Management
• Content & Editorial Lead
Key Clients
• TJX Canada • Oxford Properties
• OMERS • Toronto Real Estate Board
• Forrec • Country Wide Homes
• Ministry of Transportation • Ministry of Economic Development
WILLIAM MORASSUTTI | PORTFOLIO 2023

10. CUNDARI
2022 – Present
Business Development Lead
Responsible for all facets of business
development, including leading the
development of the creative and strategic
approaches for pitch decks and presenting
those decks to new and existing clients.
Once new clients have been secured,
responsible for Client Relations and
Account Management.
Business Development
NEW BUSINESS PITCHES | CLIENT RELATIONS | ACCOUNT MANAGEMENT
WILLIAM MORASSUTTI | PORTFOLIO 2023

11. Business Development & Sales
New Business | Client Relations | Account Management
WILLIAM MORASSUTTI | PORTFOLIO 2023

12. New Business Wins
12
LCBO
Co-led RFP win for Branded Digital Content for LCBO. With the win, worth $1.5 million in fees over two years,
Cundari became exclusive vendor to produce assets for LCBO’s digital channels, including but not limited to
websites, e-commerce store, social media, email marketing, mobile apps, and external advertising.
TJX:
Led new business pitch to win TJX Canada internal-facing business against four other agencies in RFP. Built in-
house creative and production team to service the ongoing work, including design, video production, writing,
editing and print work.
COUNTRYWIDE HOMES:
Led new business pitch to win brand video assignment from CountryWide Homes. Deliverables included a long-
form video for the company’s website and a variety of cut-downs for distribution across social channels.
WILLIAM MORASSUTTI | PORTFOLIO 2023

13. New Business Wins
13
OMERS:
Led new business pitch to win several projects for OMERS, including a video spotlighting their efforts in
sustainable investing. Also pitched for and won assignment to create a branded template and video for the Growth
Equity division to spotlight their wins and developments with new clients.
OXFORD PROPERTIES:
Led new business pitch and developed creative strategy to win global brand video for Oxford Properties, a
combination 2D/3D approach that delivered a more emotive, humanistic vision that is the norm for global
commercial real estate brands. Also led editorial team and wrote the script.
ORREC:
Led new business pitch to win assignment to create 2D animated video to bring to create a Sizzle reel in support
of Forrec’s Proposal for an Urban Theme Park for CMC in Chengdu. Led editorial team on this project and wrote
Treatment and script.
WILLIAM MORASSUTTI | PORTFOLIO 2023

14. Contact: william.morassutti@gmail.com 416.937.4489
WILLIAM MORASSUTTI | PORTFOLIO 2023
Portfolio Website: https://www.wmnarrative.com/