This document provides an overview of the Wilderness Scotland adventure travel company. It was founded in 2001 and operates in the Highlands and Islands of Scotland. In 2010 it had 1500 clients who on average stayed for 7 days. The majority of its revenue comes from group trips and international partner programs. Most of its customers are from the UK and Europe. Key success factors include redefining Scotland as an adventure destination, focusing on customer experience, offering authentic experiences, and partnering with other organizations. Challenges include managing seasonality and competing in a fragmented industry.