This document outlines Mars' approach and efforts towards global sustainability. It discusses Mars' purpose of making a difference to people and planet through brand performance. It details Mars' focus on responsibly sourcing raw materials like cocoa, making site operations sustainable, and using brands to encourage positive consumer actions and support for good causes. Specific programs highlighted include cocoa sustainability research and certification initiatives, cause marketing campaigns partnering brands with good causes, and ensuring mutual benefits for both Mars and its partners in sustainability efforts.

2. Daniel Vennard
Global Sustainability Director
Making a Difference
to people & planet
through brand performance

3. Mars at a Glance
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4. Principles-led Business

5. Mars Purpose

6. Grand Challenges
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7. Brand Mutuality
Sourcing
Operations
Brands
Responsibly
sourcing our raw
materials
Making our site operations
completely sustainable in a
generation
Using our brands as catalysts
for change and to encourage
consumers to support good
causes

8. Cocoa
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9. Our Approach to Cocoa
Scientific
Research
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Technology
Transfer
Certification

10. Key ingredients
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11. Operations

12. Consumers
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13. Cause Marketing
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14. Seeking Mutual Success

15. PEDIGREE
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16. 16

17. EXTRA
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18. Other Programs
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19. A Mutual Benefit
Scales & Endures
Resource Availability
& Affordability
Emotional Noticeable
Campaigns
www.mars.com
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20. Thank You
www.mars.com
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