Second to last tutorial in the summer social media series. Covers Wikis and Mashups and possible applications for public relations.

1. Wikis & Mashups
Information Networks

2. Wikis
 “Web pages that can be created, linked
and edited by users.”*
 Most famous of all wikis:
*Colley, K.L. & Collier, A. 2009. An overlooked social media tool? Making a case for wikis. The Strategist, Spring, p. 34-35.

3. The Power of Wikis
People Add People Edit
Content Content
Community driven
highly trusted
sources of
information
Quality of Content
Increases

4. Examples (Other than Wikipedia)
 http://www.wikia.com/wiki/Wikia
 http://www.wikihow.com/Main-Page
 http://wiki.sidekick.com/
 http://
en.wikipedia.org/wiki/Wikipedia:Sandbox

5. Wikis & PR
 Communication
 Collaboration
 Community

6. How to Create a Wiki
 Purpose
 Internal or External?
 Level of control
 Maintenance
 Choose a wiki tool
 Wikimatrix.org
 Let people know about the wiki

7. Mashups
 A mashup is a web page or application
that combines data or functionality from
two or more external sources to create a
new service
 Examples:
 List of Mashups
 Twittervision
 Timezones
 Theaters in Chicago

8. Creating a Mashup
 Determine what type of info and where it
will come from
 A simple map mashup can be created
online
 http://www.mapbuilder.net/
 www.google.com/maps
 A more complex mashup requires a
programmer