Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Slide by Emma Tracanella.
How it works
Investment in Europe
Equity capital (seed investment, business angel, venture capitalist, crowd funding)
Loan capital
Other capital (announcements, acces to credit)
Hints
Il wiki è un sito, è un software, è un parola hawaiana che significa veloce. Ma i progetti è le idee che hanno le caratteristiche dei wiki, sposano la wiki way..
Frieda Brioschi presented on Wikimedia Italia's activities from 2011 to early 2012. Key events included partnerships with educational organizations, hosting conferences and camps, hiring staff including a chaos manager and fundraiser, and launching new Wikimedia projects such as Wikiquote and WikiGite. Wikimedia Italia's budget was 140,000 euros in 2012 with 70,000 euros remaining from 2011. Upcoming plans included further developing the Wikimedia Library, various funded projects, hiring interns, and hosting additional events.
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Slide by Emma Tracanella.
How it works
Investment in Europe
Equity capital (seed investment, business angel, venture capitalist, crowd funding)
Loan capital
Other capital (announcements, acces to credit)
Hints
Il wiki è un sito, è un software, è un parola hawaiana che significa veloce. Ma i progetti è le idee che hanno le caratteristiche dei wiki, sposano la wiki way..
Frieda Brioschi presented on Wikimedia Italia's activities from 2011 to early 2012. Key events included partnerships with educational organizations, hosting conferences and camps, hiring staff including a chaos manager and fundraiser, and launching new Wikimedia projects such as Wikiquote and WikiGite. Wikimedia Italia's budget was 140,000 euros in 2012 with 70,000 euros remaining from 2011. Upcoming plans included further developing the Wikimedia Library, various funded projects, hiring interns, and hosting additional events.
Frieda Brioschi of Wikimedia Italia gave a TEDx talk about Wikipedia and its goals of being a free, neutral encyclopedia created by volunteers according to an open content code of conduct without fixed rules. She discussed how Wikipedia started as a project by "nobodies" to allow everyone to share in the sum of all knowledge, and posed the questions of what Wikipedia may look like in 10 years and how the world itself may change in that same time period.
Breve intro a Wikipedia e al mondo Wikimedia, spiegazione sul diritto d'autore ed esempi concreti di problemi che abbiamo affrontato negli anni (libertà di panorama, codice dei beni culturali, la SIAE con l'accordo Trips che allontana il pubblico dominio, Google Books e i "diritti" di scansione, gli utenti italiani di un progetto internazionale)
Informazioni minime essenziali per iniziare a collaborare proficuamente a Wikipedia.
Per approfondire: http://it.wikipedia.org/wiki/File:BenvenutiSuWikipedia.pdf
Coworking spaces provide shared work environments for freelancers and entrepreneurs that lack fixed office costs. They offer opportunities for community, knowledge sharing, and networking. The origins of coworking can be traced back to 1999, but the concept became popular around 2005 with the opening of the first dedicated coworking spaces in San Francisco. Benefits of coworking include avoiding isolation, access to resources, motivation from being around other entrepreneurs, and opportunities to build relationships with potential investors or partners. Incubators also support entrepreneurs, offering business assistance, networking, and sometimes funding in exchange for equity. They vary in whether they are public, private, or university-affiliated. Fab labs and makerspaces provide shared access to digital fabrication tools.
How to raise money for your startup (vers. 2014)Frieda Brioschi
How it works
Investment in Europe
Equity capital (seed investment, business angel, venture capitalist, crowd funding)
Loan capital
Other capital (announcements, acces to credit)
Hints
The importance of being communicative (vers. 2014)Frieda Brioschi
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential: conversational and listening rules, blurring of public and private, storytelling, objectives and how everything is summarized in the editorial plan.
This document discusses the future of startups in Italy. It provides statistics about innovative startups in Italy, including that there are over 1700 startups registered as of 2014, most commonly as limited liability companies. The majority are located in northern Italy, and most have revenues under 100,000 Euros and fewer than 3 employees. The document also recaps different sources of funding for startups, such as equity, crowdfunding, and loans. Finally, it encourages the students to pursue their startup ideas and wishes them good luck.
Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.
Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.
Quali sono i miei bisogni in termini di comunicazione? Lo scenario attuale, partendo dal Cluetrain Manifesto e passando per un po' di definizioni (Social media vs industrial media, social networks, networked publics).
Come creare un messaggio efficace: benefici, personalizzazione, utilità dei gruppi e dei costumi, l'importanza dell'immediatezza e della schedulazione, l'uso di tecniche di comunicazione diverse.
Infine alcune regole essenziali: quelle di ascolto e di conversazione, la commistione tra pubblico e privato, lo storytelling, gli obbiettivi e come riassumere tutto nel piano editoriale.
- chi sono i miei clienti e chi comprerà il mio prodotto
- chi sono i miei concorrenti
- quali sono i caratteri demografici che caratterizzano il mio target
- quali sono i caratteri psicografici che caratterizzano il mio target
- valutare la mia decisione (il mio mercato di riferimento è troppo grande?,…)
- costi diretti e indiretti
The document discusses setting up a startup in Italy. It outlines the legislative framework established by the Italian government to promote startup creation, including the Decreto Startup law passed in 2012. The law defines innovative startups and provides benefits such as tax incentives and simplified bankruptcy procedures. It also discusses how to legally form a startup company as a limited liability company and register it with the required Italian agencies. Finally, it covers common types of labor agreements for hiring employees.
- come funziona
- investimenti in Europa
- Equity capital (seed investment, business angel, venture capitalist, crowd funding)
- Loan capital
- altro (announcements, acces to credit)
- suggerimenti
Recap on storytelling.
We analyze the current landscape, starting from Cluetrain Manifesto, through some definitions (social networks, networked publics).
How we can create an effective message: personalization, groups, behaviours, communities, immediacy, perfect timing, different techniques and styles.
Then some essential rules, regarding listen and conversation, the blur between public and private, goals.
The age of artificial intelligence, deep dives on machine learning and deep learning. Machine perception and applications. How company use AI in their businesses. Case study: Netflix.
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
Frieda Brioschi of Wikimedia Italia gave a TEDx talk about Wikipedia and its goals of being a free, neutral encyclopedia created by volunteers according to an open content code of conduct without fixed rules. She discussed how Wikipedia started as a project by "nobodies" to allow everyone to share in the sum of all knowledge, and posed the questions of what Wikipedia may look like in 10 years and how the world itself may change in that same time period.
Breve intro a Wikipedia e al mondo Wikimedia, spiegazione sul diritto d'autore ed esempi concreti di problemi che abbiamo affrontato negli anni (libertà di panorama, codice dei beni culturali, la SIAE con l'accordo Trips che allontana il pubblico dominio, Google Books e i "diritti" di scansione, gli utenti italiani di un progetto internazionale)
Informazioni minime essenziali per iniziare a collaborare proficuamente a Wikipedia.
Per approfondire: http://it.wikipedia.org/wiki/File:BenvenutiSuWikipedia.pdf
Coworking spaces provide shared work environments for freelancers and entrepreneurs that lack fixed office costs. They offer opportunities for community, knowledge sharing, and networking. The origins of coworking can be traced back to 1999, but the concept became popular around 2005 with the opening of the first dedicated coworking spaces in San Francisco. Benefits of coworking include avoiding isolation, access to resources, motivation from being around other entrepreneurs, and opportunities to build relationships with potential investors or partners. Incubators also support entrepreneurs, offering business assistance, networking, and sometimes funding in exchange for equity. They vary in whether they are public, private, or university-affiliated. Fab labs and makerspaces provide shared access to digital fabrication tools.
How to raise money for your startup (vers. 2014)Frieda Brioschi
How it works
Investment in Europe
Equity capital (seed investment, business angel, venture capitalist, crowd funding)
Loan capital
Other capital (announcements, acces to credit)
Hints
The importance of being communicative (vers. 2014)Frieda Brioschi
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential: conversational and listening rules, blurring of public and private, storytelling, objectives and how everything is summarized in the editorial plan.
This document discusses the future of startups in Italy. It provides statistics about innovative startups in Italy, including that there are over 1700 startups registered as of 2014, most commonly as limited liability companies. The majority are located in northern Italy, and most have revenues under 100,000 Euros and fewer than 3 employees. The document also recaps different sources of funding for startups, such as equity, crowdfunding, and loans. Finally, it encourages the students to pursue their startup ideas and wishes them good luck.
Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.
Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.
Quali sono i miei bisogni in termini di comunicazione? Lo scenario attuale, partendo dal Cluetrain Manifesto e passando per un po' di definizioni (Social media vs industrial media, social networks, networked publics).
Come creare un messaggio efficace: benefici, personalizzazione, utilità dei gruppi e dei costumi, l'importanza dell'immediatezza e della schedulazione, l'uso di tecniche di comunicazione diverse.
Infine alcune regole essenziali: quelle di ascolto e di conversazione, la commistione tra pubblico e privato, lo storytelling, gli obbiettivi e come riassumere tutto nel piano editoriale.
- chi sono i miei clienti e chi comprerà il mio prodotto
- chi sono i miei concorrenti
- quali sono i caratteri demografici che caratterizzano il mio target
- quali sono i caratteri psicografici che caratterizzano il mio target
- valutare la mia decisione (il mio mercato di riferimento è troppo grande?,…)
- costi diretti e indiretti
The document discusses setting up a startup in Italy. It outlines the legislative framework established by the Italian government to promote startup creation, including the Decreto Startup law passed in 2012. The law defines innovative startups and provides benefits such as tax incentives and simplified bankruptcy procedures. It also discusses how to legally form a startup company as a limited liability company and register it with the required Italian agencies. Finally, it covers common types of labor agreements for hiring employees.
- come funziona
- investimenti in Europa
- Equity capital (seed investment, business angel, venture capitalist, crowd funding)
- Loan capital
- altro (announcements, acces to credit)
- suggerimenti
Recap on storytelling.
We analyze the current landscape, starting from Cluetrain Manifesto, through some definitions (social networks, networked publics).
How we can create an effective message: personalization, groups, behaviours, communities, immediacy, perfect timing, different techniques and styles.
Then some essential rules, regarding listen and conversation, the blur between public and private, goals.
The age of artificial intelligence, deep dives on machine learning and deep learning. Machine perception and applications. How company use AI in their businesses. Case study: Netflix.
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
Visual communication of qualitative and quantitative data (v. 2021 ITA)Frieda Brioschi
Visual systems and preattentive attributes. Quantitative data visualization, chart selector. Some useful tactics. Qualitative data definition and examples. Qualitative metaphors. Data visualization & journalism. Common kinds: mind maps, flow diagrams, words cloud, user journey, tube map, maps. Qualitative chart chooser.
Survivorship bias applied to information. Cognition, how we learn, sensation and perception, experience. Human sight and visual perception, visual memory. Gestalt principles. Machine perception.
Linked Data and examples, why they matter. Data driven strategies. Data mining: laws and applications. Data aggregation and fundamentals of data representation (table, bar chart, histogram, pie chart, line graph, scatter plot). Data science definition and job roles (who does what).
Introduction to data classification. Back to origins: history of libraries and their classification methods. Some examples of classification in different areas.
How to collect and organize data (v. ITA 2021)Frieda Brioschi
Overview on data collection methods and a deep dive on data (primary Vs secondary, qualitative and quantitative). Bias. Data processing and structured, unstructured, semistructured data. Example of personal data tracking.
The age of artificial intelligence, deep dives on machine learning and deep learning. Machine perception and applications. How company use AI in their businesses. Case study: Netflix. Basic tools for data manipulation and data visualization.
Recap on storytelling.
We analyze the current landscape, starting from Cluetrain Manifesto, through some definitions (social networks, networked publics).
How we can create an effective message: personalization, groups, behaviours, communities, immediacy, perfect timing, different techniques and styles.
Then some essential rules, regarding listen and conversation, the blur between public and private, goals.
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
Visual communication of qualitative data (v. 2020 ITA)Frieda Brioschi
Qualitative data definition and examples. Qualitative metaphors. Data visualization & journalism. Common kinds: mind maps, flow diagrams, words cloud, user journey, tube map, maps. Qualitative chart chooser
Visual communication of quantitative data (v. 2020 ITA)Frieda Brioschi
Quantitative and qualitative data recap. Visual systems and preattentive attributes. Quantitative data visualization, chart selector. Some useful tactics.
The document discusses visual perception and how information is processed. It covers topics like cognition, cognitive science, learning styles, sensation and perception, visual memory, gestalt principles, and limits of short-term memory. Examples are provided to illustrate concepts like preattentive attributes, chunking, and how visualization can take advantage of human perception to effectively communicate data and patterns.
This document provides an overview of data mining and data aggregation basics. It discusses key concepts such as the phases of the data mining process according to the CRISP-DM framework which includes business understanding, data understanding, data preparation, modeling, evaluation, and deployment. It also discusses different types of data aggregation including time and spatial aggregation and summarization techniques such as calculating the mean, count, maximum, minimum, mode, range, and sum. Additionally, it presents different ways of visualizing data including tables, bar charts, histograms, pie charts, and line graphs.
This document outlines the process of data-informed decision making. It discusses acquiring relevant data from internal and external sources, analyzing the data to find patterns and relationships, applying personal expertise when interpreting the data, announcing and implementing decisions to stakeholders, and assessing the outcomes of decisions to continually improve the process. The goal is to formulate questions, leverage different types of data analysis, make evidence-based decisions, and monitor their impacts over time.
This document provides an overview of data organization and classification in libraries and other domains. It begins by discussing the history of libraries and early classification systems used in ancient Mesopotamia and China. It then covers modern library classification standards like the Dewey Decimal System and subject-based organization. The document also examines classification of natural phenomena like volcanoes, stars, satellites, and languages. It concludes by discussing classification of administrative divisions and examples of categorizing a country's average life expectancy data.
How to collect and organize data (v. ITA 2020)Frieda Brioschi
Overview on data collection methods and a deep dive on data (primary Vs secondary, qualitative and quantitative). Bias. Data processing and structured, unstructured, semistructured data. Example of personal data tracking.
14. [email_address] http://www.wikimedia.it È un errore grandissimo pensare che la storia debba consistere necessariamente in qualcosa di scritto: può consistere benissimo in qualcosa di costruito, e chiese, case, ponti, anfiteatri possono raccontare le loro vicende con la chiarezza di un libro stampato, se si hanno occhi per vedere. - Eileen Power -
Editor's Notes
La vision di Wikimedia Foundation
Visualizzazione delle prime 2500 pagine più interlinkate
Visualizzazione delle prime 2500 pagine più interlinkate