WICU & WSEE Lilly Broadcasting Deedee Sun Multimedia Journalist (my job) Shoot, write, edit, report Way of the industry Recent story example: http://www.erietvnews.com/story/28155671/fire-victims-seeking-help-after-massive-blaze 3pm meeting Live shots if news breaks Shoot / write package (ideally back to station before 8pm) 10pm deadline 11pm deadline Post to web My day to day WICU: started airing March 15, 1959 (Founded by Edward Lamb, Toledo attorney) 1996 bought by Lillys 2002: bought WSEE 2009 merged to one station 2012: HD Lilly Broadcasting Channel 12 held a monopoly on Erie television until WSEE-TV signed-on in 1954 as a CBS affiliate. Our reach/ market size: ~157,000 homes http://www.stationindex.com/tv/tv-markets-100 Our stations: WICU (CH12), WSEE (CH35), The CW, and One Caribbean Erie, Warren, Crawford, Ashtabula (parts of Ontario and W. NY too) Audience Reach WICU: 5am-7am show 12:30pm show 5, 5:30, & 6pm shows 11pm show WSEE: 6am, 12pm, 6pm & 11pm CW: 12:30pm (simulcast with WICU) & 10pm News Shows Six full-time anchors (plus two who report and anchor) 3 meteorologists (2 forecasters) 11 reporters (7 MMJs) 7 photographers 5 directors (68 employees total) What it Takes What’s the top story? “If it bleeds, it leads” - not allllways true How many people does it impact - budgets/taxes Stacking a Show $2.5 million dollars (~40% of station budget) Revenue: comes from ads 30 second spot: $100 to $1,300 What it Costs Anchors clip local blocks to web Reporters clip their stories WICU app Working on live stream, but still figuring out profitability Internet & Impact on News https://www.facebook.com/wicu12?ref=hl https://twitter.com/wicu12 https://www.facebook.com/DeedeeSunWICU https://twitter.com/deedeesun Social Media- increasing importance 11pm show superbowl ad: https://www.facebook.com/video.php?v=933260950058608&set=vb.110977865620258&type=2&theater POP (Proof of Performance): https://www.facebook.com/video.php?v=920640274654009&set=vb.110977865620258&type=2&theater This is Home! https://www.facebook.com/video.php?v=717725538278818&set=vb.110977865620258&type=2&theater Promos Wine on the Lake, Second Harvest Food Drive, Biggest Loser Run, March for Babies, Knock Out Homelessness, Kanzius Telethon, etc etc etc Community involvement Reel Hands on experience www.deedeesun.com Job applications / internships [email protected] [email protected] twitter: @deedeesun twitter: @chris_carroll2 Questions? Fave stories time? .