SlideShare a Scribd company logo
WICU & WSEE
Lilly Broadcasting
Deedee Sun
Multimedia Journalist (my job)
Shoot, write, edit, report
Way of the industry
Recent story example:
http://www.erietvnews.com/story/28155671/fire-victims-
seeking-help-after-massive-blaze
3pm meeting
Live shots if news breaks
Shoot / write package (ideally back to station before 8pm)
10pm deadline
11pm deadline
Post to web
My day to day
WICU: started airing March 15, 1959 (Founded by Edward
Lamb, Toledo attorney)
1996 bought by Lillys
2002: bought WSEE
2009 merged to one station
2012: HD
Lilly Broadcasting
Channel 12 held a monopoly on Erie television until WSEE-TV
signed-on in 1954 as a CBS affiliate.
Our reach/ market size: ~157,000 homes
http://www.stationindex.com/tv/tv-markets-100
Our stations: WICU (CH12), WSEE (CH35), The CW, and One
Caribbean
Erie, Warren, Crawford, Ashtabula (parts of Ontario and W. NY
too)
Audience Reach
WICU: 5am-7am show
12:30pm show
5, 5:30, & 6pm shows
11pm show
WSEE: 6am, 12pm, 6pm & 11pm
CW: 12:30pm (simulcast with WICU) & 10pm
News Shows
Six full-time anchors (plus two who report and anchor)
3 meteorologists (2 forecasters)
11 reporters (7 MMJs)
7 photographers
5 directors
(68 employees total)
What it Takes
What’s the top story?
“If it bleeds, it leads” - not allllways true
How many people does it impact - budgets/taxes
Stacking a Show
$2.5 million dollars (~40% of station budget)
Revenue: comes from ads
30 second spot: $100 to $1,300
What it Costs
Anchors clip local blocks to web
Reporters clip their stories
WICU app
Working on live stream, but still figuring out profitability
Internet & Impact on News
https://www.facebook.com/wicu12?ref=hl
https://twitter.com/wicu12
https://www.facebook.com/DeedeeSunWICU
https://twitter.com/deedeesun
Social Media- increasing importance
11pm show superbowl ad:
https://www.facebook.com/video.php?v=933260950058608&set
=vb.110977865620258&type=2&theater
POP (Proof of Performance):
https://www.facebook.com/video.php?v=920640274654009&set
=vb.110977865620258&type=2&theater
This is Home!
https://www.facebook.com/video.php?v=717725538278818&set
=vb.110977865620258&type=2&theater
Promos
Wine on the Lake, Second Harvest Food Drive, Biggest Loser
Run, March for Babies, Knock Out Homelessness, Kanzius
Telethon, etc etc etc
Community involvement
Reel
Hands on experience
www.deedeesun.com
Job applications / internships
[email protected]
[email protected]
twitter: @deedeesun
twitter: @chris_carroll2
Questions? Fave stories time?

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WICU & WSEELilly BroadcastingDeedee Sun.docx

  • 1. WICU & WSEE Lilly Broadcasting Deedee Sun Multimedia Journalist (my job) Shoot, write, edit, report Way of the industry Recent story example: http://www.erietvnews.com/story/28155671/fire-victims- seeking-help-after-massive-blaze 3pm meeting Live shots if news breaks Shoot / write package (ideally back to station before 8pm) 10pm deadline 11pm deadline Post to web
  • 2. My day to day WICU: started airing March 15, 1959 (Founded by Edward Lamb, Toledo attorney) 1996 bought by Lillys 2002: bought WSEE 2009 merged to one station 2012: HD Lilly Broadcasting Channel 12 held a monopoly on Erie television until WSEE-TV signed-on in 1954 as a CBS affiliate. Our reach/ market size: ~157,000 homes http://www.stationindex.com/tv/tv-markets-100 Our stations: WICU (CH12), WSEE (CH35), The CW, and One Caribbean Erie, Warren, Crawford, Ashtabula (parts of Ontario and W. NY too) Audience Reach
  • 3. WICU: 5am-7am show 12:30pm show 5, 5:30, & 6pm shows 11pm show WSEE: 6am, 12pm, 6pm & 11pm CW: 12:30pm (simulcast with WICU) & 10pm News Shows Six full-time anchors (plus two who report and anchor) 3 meteorologists (2 forecasters) 11 reporters (7 MMJs) 7 photographers 5 directors (68 employees total) What it Takes What’s the top story? “If it bleeds, it leads” - not allllways true How many people does it impact - budgets/taxes Stacking a Show
  • 4. $2.5 million dollars (~40% of station budget) Revenue: comes from ads 30 second spot: $100 to $1,300 What it Costs Anchors clip local blocks to web Reporters clip their stories WICU app Working on live stream, but still figuring out profitability Internet & Impact on News https://www.facebook.com/wicu12?ref=hl https://twitter.com/wicu12 https://www.facebook.com/DeedeeSunWICU https://twitter.com/deedeesun Social Media- increasing importance
  • 5. 11pm show superbowl ad: https://www.facebook.com/video.php?v=933260950058608&set =vb.110977865620258&type=2&theater POP (Proof of Performance): https://www.facebook.com/video.php?v=920640274654009&set =vb.110977865620258&type=2&theater This is Home! https://www.facebook.com/video.php?v=717725538278818&set =vb.110977865620258&type=2&theater Promos Wine on the Lake, Second Harvest Food Drive, Biggest Loser Run, March for Babies, Knock Out Homelessness, Kanzius Telethon, etc etc etc Community involvement Reel Hands on experience www.deedeesun.com
  • 6. Job applications / internships [email protected] [email protected] twitter: @deedeesun twitter: @chris_carroll2 Questions? Fave stories time?