Wicked ambiguity-content-strategy-140518173929-phpapp02
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The document discusses the concept of "wicked problems" and their prevalence in user experience design. It provides examples of wicked problems such as designing interfaces for alien beings and mentions how user experience design involves tackling complex problems with no clear solutions. The document also discusses pioneers in the study of wicked problems like Horst Rittel and Melvin Webber.
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![Colman
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Jonathon
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Wicked ambiguity-content-strategy-140518173929-phpapp02
- 1. Ambiguity wicked NASA/JPL [Public domain], via Wikimedia Commons
- 2. Colman NASA/JPL [Public domain], via Wikimedia Commons Jonathon @jcolman
- 3. NASA/JPL [Public domain], via Wikimedia Commons Bit.ly/raycats video + slides + text
- 4. NASA/JPL [Public domain], via Wikimedia Commons
- 5. NASA/JPL [Public domain], via Wikimedia Commons
- 8. Sebas<an Mary (giovannijl-‐s_photohut) [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/giovannijl-‐s_photohut/421051338
- 9. Big problem What’s the in user experience?
- 10. They think we’re just creatives
- 11. Oh, But I’m really a ._______!
- 12. Oh, But I’m really a Designer ._______!
- 13. Oh, But I’m really a Developer ._______!
- 14. Oh, But I’m really a Researcher ._______!
- 15. Oh, But I’m really a Information Architect ._______!
- 16. Oh, But I’m really a ._______!Content Strategist
- 17. Oh, But I’m really a ._______!Creative
- 22. Problems Wicked
- 23. Problems Wicked
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- 28. Naw, That’s a tame problem René Spitz (renespitz) [CC-‐BY-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/renespitz/3383405574/
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- 30. US Federal Agency Centers for Disease Control and Preven<on (CDC), from Flickr -‐ hNps://www.flickr.com/photos/cdcglobal/14723720857 (crea<ve commons license: hNps://crea<vecommons.org/licenses/by/2.0/ )
- 31. OMG WHADDA wicked pissaH René Spitz (renespitz) [CC-‐BY-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/renespitz/3383405574/
- 32. Steffi Reichert, from Flickr -‐ hNps://www.flickr.com/photos/steffireichert/4107432940 (crea<ve commons license: hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/ )
- 33. By Ventus (Own work) [CC BY-‐SA 3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0)], via Wikimedia Commons
- 34. By West Midlands Police from West Midlands, United Kingdom [CC BY-‐SA 2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons
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- 36. John Warwick Brooke [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Bri<sh_ar<llery_in_ac<on,_World_War_I.JPEG
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- 43. ScoNer20 via NASA [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Terrestrial_Planets_Size_Comp_True_Color.png
- 44. By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg
- 45. By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg HELLO
- 46. By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg 2 + 2 = 4
- 47. By NASA (Cropped from Image:Africa satellite plane.jpg.) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Sahara_satellite_hires.jpg EAT AT JOE’S
- 48. signalmirror [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/signalmirror/8329443696/
- 49. NASA/JPL [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Mars_atmosphere.jpg
- 50. NASA/JPL [Public domain], from Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Mars_atmosphere.jpg EAT AT JOE’S
- 51. Via Wikipedia -‐ hNp://en.wikipedia.org/wiki/Drake_equa<on 𝑁= 𝑅↓∗ ∙ 𝑓↓𝑝 ∙ 𝑛↓𝑒 ∙ 𝑓↓𝑙 ∙ 𝑓↓𝑖 ∙ 𝑓↓𝑐 ∙ 𝐿 The Drake Equation
- 52. Via Wikipedia -‐ hNp://en.wikipedia.org/wiki/Drake_equa<on 𝑁= 𝑅↓∗ ∙ 𝑓↓𝑝 ∙ 𝑛↓𝑒 ∙ 𝑓↓𝑙 ∙ 𝑓↓𝑖 ∙ 𝑓↓𝑐 ∙ 𝐿 The Drake Equation Lower bound: 8 x 10-20
- 53. Via Wikipedia -‐ hNp://en.wikipedia.org/wiki/Drake_equa<on Lower bound: 8 x 10-20 Upper bound: 36.4 M 𝑁= 𝑅↓∗ ∙ 𝑓↓𝑝 ∙ 𝑛↓𝑒 ∙ 𝑓↓𝑙 ∙ 𝑓↓𝑖 ∙ 𝑓↓𝑐 ∙ 𝐿 The Drake Equation
- 54. Oona Räisänen; designed by Carl Sagan & Frank Drake; artwork by Linda Salzman Sagan [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pioneer_plaque.svg
- 55. Alex Alonso [CC-‐BY-‐NC-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/aleiex/2123333438 Carl Sagan
- 56. NASA/JPL [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 57. By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 58. By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 59. By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 60. By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 61. By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 62. By Arne Nordmann [GFDL (hNp://www.gnu.org/copyleo/fdl.html), CC-‐BY-‐SA-‐3.0 (hNp://crea<vecommons.org/licenses/by-‐sa/3.0/)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Arecibo_message.svg
- 63. NASA/JPL [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:The_Sounds_of_Earth_-‐_GPN-‐2000-‐001976.jpg
- 64. NASA/JPL [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:The_Sounds_of_Earth_Record_Cover_-‐_GPN-‐2000-‐001978.jpg
- 65. NASA/JPL [Public domain], via NASA -‐ hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg via hNp://science.nasa.gov/science-‐news/science-‐at-‐nasa/2011/28apr_voyager2/
- 66. NASA/JPL [Public domain], via NASA -‐ hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg via hNp://science.nasa.gov/science-‐news/science-‐at-‐nasa/2011/28apr_voyager2/
- 67. NASA/JPL [Public domain], via NASA -‐ hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwaves.jpg via hNp://science.nasa.gov/science-‐news/science-‐at-‐nasa/2011/28apr_voyager2/
- 70. Designing a warning for Nuclear Waste
- 71. JJanos Korom Dr. from Wien, Austria (Bécs 219 Uploaded by darkweasel94) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg
- 72. JJanos Korom Dr. from Wien, Austria (Bécs 219 Uploaded by darkweasel94) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg
- 73. JJanos Korom Dr. from Wien, Austria (Bécs 219 Uploaded by darkweasel94) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:B%C3%A9cs_219_(8135332496).jpg
- 74. User:Fasqission [Public domain] via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Yucca_Mountain_crest_south.jpg
- 75. Half-life: 24,100 years 239 PU Via hNp://en.wikipedia.org/wiki/Plutonium-‐239 . Photo by Los Alamos Na<onal Laboratory [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Plutonium_ring.jpg
- 76. Half-life: 24,100 years Via hNp://en.wikipedia.org/wiki/Uranium-‐235 and hNp://en.wikipedia.org/wiki/Plutonium-‐239 239 PU 235 U
- 77. Half-life: 24,100 years Half-life: 703,800,000 years Via hNp://en.wikipedia.org/wiki/Uranium-‐235 and hNp://en.wikipedia.org/wiki/Plutonium-‐239 239 PU 235 U
- 78. By Ed Siasoco (Flickr: Trinity 007) [CC-‐BY-‐2.0 (hNp://crea<vecommons.org/licenses/by/2.0)], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Trinity_007.jpg
- 79. Goal Stop people from accessing nuclear waste
- 80. Strategy Create a message that lasts for 10,000+ years
- 81. Objective 1 Must communicate “this is a message”
- 82. Objective 2 Must communicate “this area is dangerous”
- 84. Publishers of the 1890 Holman Bible [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Holman_Priest_High_Priest_Levite.jpg
- 85. NASA [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:GPS_Satellite_NASA_art-‐iif.jpg
- 86. By Jon Sullivan (PdPhoto) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Leaf_1_web.jpg
- 87. Russell Bernice (russellbernice) [CC-‐BY-‐2.0 (hNps://crea<vecommons.org/licenses/by/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/russellbernice/2558386173/
- 88. Alle (pinkiwinki<nki) [CC-‐BY—SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/55638925@N00/377299306/
- 90. Nicolas Raymond (82955120@N05) [CC-‐BY-‐2.0 (hNps://crea<vecommons.org/licenses/by/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/82955120@N05/13094530583
- 91. Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
- 92. Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
- 93. Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
- 94. Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
- 95. Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
- 96. Sandia Na<onal Laboratories, “Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isola<on Pilot Plant” (1993) -‐ hNp://prod.sandia.gov/techlib/access-‐control.cgi/1992/921382.pdf
- 100. NASA/JPL, Voyager 1 (hNp://visibleearth.nasa.gov/view_rec.php?id=601) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png
- 101. NASA/JPL, Voyager 1 (hNp://visibleearth.nasa.gov/view_rec.php?id=601) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png YOU ARE HERE
- 102. NASA/JPL, Voyager 1 (hNp://visibleearth.nasa.gov/view_rec.php?id=601) [Public domain], via Wikimedia Commons -‐ hNp://commons.wikimedia.org/wiki/File:Pale_Blue_Dot.png EAT AT JOE’S
- 103. Our problems aren’t meaningful because they last forever
- 104. Our problems are meaningful because They don’t
- 105. They don’t
- 106. Wey don’t
- 112. AMBIGUITY
- 113. Wikipedia: “Uncertainty Principle” -‐ hNp://en.wikipedia.org/wiki/Uncertainty_principle ∆ 𝑥∙∆ 𝑝↓𝑥 ≥ℏ/2
- 114. Wikipedia: “Uncertainty Principle” -‐ hNp://en.wikipedia.org/wiki/Uncertainty_principle ∆ 𝑥∙∆ 𝑝↓𝑥 ≥ℏ/2 we live in an uncertain universe
- 115. Adam Fowler (adamfowler) [CC BY-‐NC-‐ND 2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/adamfowler/4841559945
- 116. Wicked problems are
- 118. Creativity Wicked problems ignite our
- 119. Forward Wicked problems pull us
- 120. Innovate Wicked problems help us
- 121. Sebas<an Mary (giovannijl-‐s_photohut) [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/giovannijl-‐s_photohut/421051338
- 123. Wicked Problems We can’t solve But we can Acknowledge them
- 124. Tim J. Keegan (suburbanbloke) [CC-‐BY-‐SA-‐2.0 (hNp://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/49333819@N00/381634787 Acknowledge them
- 125. But we can Take risks Wicked Problems We can’t solve
- 126. Mike Bash [CC-‐BY-‐NC-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/jbash/4223183281 Take risks
- 127. But we can Stop being perfect Wicked Problems We can’t solve
- 128. © Jonathon Colman Stop being perfect
- 129. But we can Reward learning Wicked Problems We can’t solve
- 130. Laura Ferreira [CC-‐BY-‐NC-‐ND-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐nc-‐nd/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/prayerfriends/4343362783 Reward learning
- 131. But we can Try Wicked Problems We can’t solve
- 132. But we can Dare
- 133. Coda
- 134. Coda
- 136. Our problems Do
- 137. We stand United
- 138. And so when we’re faced with ambiguity, we’re not afraid. We don’t run away from it. Run away We Don’t From ambiguity
- 139. Sebas<an Mary (giovannijl-‐s_photohut) [CC-‐BY-‐SA-‐2.0 (hNps://crea<vecommons.org/licenses/by-‐sa/2.0/)], via Flickr -‐ hNps://www.flickr.com/photos/giovannijl-‐s_photohut/421051338 We Run toward it
- 140. Ambiguity NASA/JPL [Public domain], via Wikimedia Commons wicked
- 141. NASA/JPL [Public domain], via Wikimedia Commons Bit.ly/raycats video + slides + text
- 142. NASA/JPL [Public domain], via Wikimedia Commons
- 143. NASA/JPL [Public domain], via Wikimedia Commons
- 144. NASA, ESA, Hubble Space Telescope [Public domain], via NASA Astronomy Picture of the Day, hNp://apod.nasa.gov/apod/ap101009.html EAT AT JOE’S