The document summarizes Mike Linksvayer's presentation at a 2007 media web meetup about Creative Commons and enabling reasonable copyright through legal and technical tools. Some key points include: - Creative Commons provides six mainstream licenses to enable a "some rights reserved" copyright model for content like free/open source software does for code. - Rights description through open licenses can encourage sharing while rights management and DRM often focus more on restrictions and compliance over user experience. - Major music industry players are beginning to embrace more open models as the web has shifted to more participatory culture compared to 20th century content models.

1. Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0 http://flickr.com/photos/nez/335035594/

5. Six Mainstream Licenses

6. Lawyer Readable

7. Human Readable

8. Machine Readable <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>

12. Big changes in the majors

13. Big changes in the majors

14. Big stories in the majors

15. Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0 http://flickr.com/photos/slushpup/223793270/

16. Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0 http://flickr.com/photos/madanelu/70578470/

17. Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0 http://flickr.com/photos/princedelwin/1583509412/

18. Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0 http://flickr.com/photos/djimison/122815107/

19. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0 http://flickr.com/photos/psd/1806247462/

20. Nothing new

21. No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0 http://flickr.com/photos/bovinity/144662978/

22. Variable pricing - Magnatune http://blogs.magnatune.com/buckman/2004/12/country_analysi.html

23. But symptomatic of a seismic shift

24. Take this opportunity

25. To do it right

26. Media (The Web)

27. The Open Media Web

28. As Mozilla did for the web...

29. Open Source

30. Open Standards

31. Open Content

32. URL

33. Playlist this

34. Dead to the Web

36. Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0 http://flickr.com/photos/fivedollarshake/304928424/

38. Create Opportunities