WIAD 2016 Talk - A Thousand Stories
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This document discusses how to transform raw data into compelling narratives through data storytelling and visualization. It begins with an introduction of the speaker and overview of topics to be covered, including why data needs design. Several examples are provided of how raw data on elections and financial inclusion can be analyzed at different levels and visualized into stories. The document emphasizes that data discovery, inclusion and building trust are important aims. It also discusses challenges in the Philippines related to scale and offers how data can help address issues of regionalism and bureaucracy.
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WIAD 2016 Talk - A Thousand Stories
- 1. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE MANILA
- 2. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE A THOUSAND STORIES HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE
- 3. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ABOUT ME TROY JAMES PALANCA Data Blogger Jumbo Dumbo Thoughts City Operations Uber Past:
- 4. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHAT THIS TALK WILL BE ABOUT • Why data needs design and designers • How data shapes policy and business goals differently • Data storytelling and visualization • Why the country needs you to “do” data
- 5. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA
- 6. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE This was my undergraduate thesis. I was very proud of it. But then I realized, no one, even one of my thesis advisers, was reading it. This was not their fault. People are not obliged to read your work - no matter how “brilliant” you think it is. WHY VISUALIZE?
- 7. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA It’s easy to think about data as just numbers on a spreadsheet.
- 8. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA “It’s not just a bucket of numbers. There are stories in that bucket. There’s meaning, truth, and beauty.” Nathan Yau, Visualize This
- 9. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA SCHOOLS DATASET Each row is a story Each column defines elements of that story What is this school called? How far do the students have to travel to get to school? How many students have lost their opportunities at education in the last year?
- 10. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA A single story on Culiat Elementary School in Quezon City ADD CONTEXT How bad is Culiat in relation to its peers? EXPAND THE SCOPE How about the entire school system? FIND (POSSIBLE) CAUSE Why are Metro Manila schools so overcrowded?
- 11. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA A picture is worth a thousand words (literally)
- 12. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA A tweet can say a lot about how a business is run
- 13. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE ON DATA But how about thousands of tweets?
- 14. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY DATA DISCOVERY INCLUSIVENESS TRUST
- 15. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY DATA DISCOVERY INCLUSIVENESS TRUST Comparing votes for winning candidate and voter turnout for the 2004 elections results in a surprising discovery
- 16. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY DATA DISCOVERY INCLUSIVENESS TRUST While we worry about capacity issues in the capital, schools are emptying out in Mindanao
- 17. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY DATA DISCOVERY INCLUSIVENESS TRUST Showing more data builds trust in your arguments
- 18. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE SPEAKING WITH DATA
- 19. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE DATA STORYTELLIN G 1 Define the leading role (the row) 2 Define the elements of your story (the column) 3 Collect the data 4 Tell the story 5 Visualize the story
- 20. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE TELLING AND VISUALIZING THE STORYANALYSIS DESCRIPTIVE Information that is processed in some way to show a specific subset of data EXPLORATORY Display or description of all factual information available INFERENTIAL / PREDICTIVE Conclusions about a greater truth arrived at through computation or analysis of the data MEDIUM Interactive visualizations Dashboards Charts, graphs, plots Dashboards Reports Statistical models Predictions Journal articles LESS CONTROL HIGHER TRUST MORE CONTROL LESS TRUST
- 21. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY VISUALIZE? 1. VISUALIZATION BUILDS TRUST AS VIEWERS SEE THE LOGICAL PROCESS UNFOLD
- 22. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY VISUALIZE? 2. VISUALIZATION KEEPS THE ABSTRACTION TO A MINIMUM
- 23. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE WHY VISUALIZE? 3. VISUALIZATION FACILITATES INFORMATION INGESTION
- 24. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE THE GRAMMAR OF GRAPHICS COORDINATE SYSTEMS GEOMETRIES AESTHETICS+ + The canvas The paintbrushes The colors Cartesian Coordinates Polar Coordinates Map Coordinates Points Columns/ Bars Lines/Arcs/ Paths Color Size Width Shape Position on the coordinates
- 25. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE THE GRAMMAR OF GRAPHICS 1 dimensional coordinate plane Arcs and Text Labels Arc Width = Passenger Volume Arc Color = Direction Text Label = MRT Station + +
- 26. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE THE GRAMMAR OF GRAPHICS Paired cartesian coordinate planes Bars, text labels, animation Bar height = number of people Bar position = age bracket Bar color = gender Movement = time + +
- 27. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE THE GRAMMAR OF GRAPHICS 1 Each aesthetic must map to a data value (no hanging aesthetics, coloring for the heck of it) 2 Approximate reality as close as possible (use a map for coordinate data, lines for walking paths, points for locations) 3 Information density <> Information volume (Density is good because it builds trust in the data without adding complexity, volume is bad because it doesn’t add value and just clutters informations)
- 28. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE SOME EXAMPLES
- 29. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE RAW DATA: ELECTIONS DATA Rows: Each city/ municipality’s voting relationship with a particular candidate Columns: What municipality voted for which candidate for what position and by how many votes?
- 30. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE EXPLORATORY ANALYSIS Story Visualization Jejomar Binay won 179,375 votes in Makati as Vice Presidential Candidate in 2010.
- 31. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE DESCRIPTIVE ANALYSIS Story Visualization It seems that Joseph Estrada was well liked in parts of the country, but not at all popular in others, causing a high variance in his vote percentage.
- 32. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE INFERENTIAL ANALYSIS Story Visualization Voters were most divided between Aquino, Estrada, Villar, and Teodoro.
- 33. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE RAW DATA: WB FINANCIAL INCLUSION SURVEY Rows: A household Columns: What are their demographics and the financial products they use?
- 34. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE EXPLORATORY ANALYSIS Story 23.6% of Filipino households have an account at a financial institution
- 35. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE DESCRIPTIVE ANALYSIS Story Having a formal bank account is negatively correlated with taking loans from families and friends INFERENTIAL ANALYSIS Story There is a strong divide between the formal and informal sectors
- 36. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE PREDICTIVE ANALYSIS Story Households with low income and education levels are most likely to be Mattress Savers or Community Borrowers.
- 37. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE HARNESSING THE COLLECTIVE WITH DATA
- 38. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE Filipinos have a problem with scale.
- 39. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE THE WINDOW An alternative explanation to ‘ningas cogon’ Most organizations do very well when they are small Once organizations begin to reach a ‘critical mass’ - dysfunction starts to set in Idea-generating intuition must now take the backseat to critical/analytical thought Look at my dad’s rad bike.
- 40. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE Singapore Malaysia Indonesia Thailand Vietnam Philippines Little Kingdoms Source: Annual Reports, Philippine Stock Exchange Some of the largest ASEAN banks
- 41. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE Regionalism Resistance to change Bureaucracy and unnecessary process Patronage politics Corruption “Little kingdoms”
- 42. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE DATA PROVIDES THE CUSTOMS VISUALIZATION DASHBOARD
- 43. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE Information architecture, as applied to data, is key to informing decision-making. Designing the display of data is a distinct skill from data analysis. We need more people who know how to communicate data than analyze it.
- 44. 01 WORLD IA DAY 2016 A THOUSAND STORES: HOW TO GET FROM RAW DATA TO A COMPELLING NARRATIVE THANK YOU! QUESTIONS? PLEASE CONTACT: TROY JAMES PALANCA BLOGGER AT JUMBO DUMBO THOUGHTS, CITY OPS AT UBER TJPALANCA@ME.COM | @TJPALANCA | TJPALANCA.COM