This document discusses how an entrepreneur's personality can be their secret weapon and key to success. It advocates using content marketing to showcase one's personality and build trust with potential customers. Specific examples are given, like generating over £27,000 in sales from one email to 180 subscribers with a 74% open rate. The key messages are that people buy from people they trust, so an entrepreneur should share their authentic self and stories consistently through high-value content marketing to develop trust and increase sales.

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Why your personality is
your entrepreneurial
secret weapon.
(aka. make money from baring your soul)
Mark Asquith
@MrAsquith

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hacksawstudio.com

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THE UK’S #1
SMALL BUSINESS
PODCAST
excellence-expected.com
HELPING PEOPLE
IN SMALL
BUSINESS EXCEL

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DEFINE.

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aka: you’re a real person, who
cares enough to justify someone
giving you their money.
Content: Your Gateway to
Peoples’ Hearts (& Wallets!)

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11th September 2015
1 email.
£27,532.00
sales generated.
180 targeted subscribers.
74% open rate.

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“LOOK AT ME”
aka outbound marketing

12. –Napoleon Hill
“You give before you get.”

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CHALLENGE.

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Get real.

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U.S.P.

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You.S.P.

17. (they trust)
“People buy from people.”

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WHAT ABOUT
REAL LIFE?

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BECOME THE
“TRUSTED GUIDE”

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CONTENT MARKETING
DOESN’T EXIST

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Inbound marketing
delivers 54% more leads
than traditional marketing
kapost.com/content-marketing-facts

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INBOUND MARKETING:
A MINDSET

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SUCCESSFUL
MARKETING = CONTENT

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MYTHS

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MISTAKES

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EXCUSES

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REAL REASONS

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SOUND FAMILIAR?

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PERSONAL BRAND
Like it or not… you already have one.

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OWN IT!

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Why?
1 email.
£27,532.00
sales generated.
180 targeted subscribers.
74% open rate.

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CONSISTENT VALUE

38. –Maya Angelou
“I've learned that people will forget what you
said, people will forget what you did, but people
will never forget how you made them feel.”

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CONQUER.

41. –Albert Einstein
“Try not to become a man of success, but rather
try to become a man of value.”

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CREATE CONTENT THAT
SOLVES USERS’ PROBLEMS

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The 4 “P”s of marketing.
Adios.
• Product
• Price
• Place
• Promotion
• Solution
• Value
• People
• Conversation

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Action:
find your hot dog moment
• Do things that don’t scale!
• Get to know your prospects. Treat them as friends. Really.
• Be present. Be consistent. Be you. Tell your stories.
• Find your niche.
• Create a content schedule that works for you.
• Start!

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The formula for unleashing your personality
to increase your bottom line:
Content + Personality + Consistency
= Trust
= £££

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@MrAsquith
Cheers
(this is me saying thanks, not an instruction to you…)
excellence-expected.com