Why Speed Matters

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The document discusses how website speed impacts conversion rates and user experience. It provides statistics showing that slower load times can significantly reduce conversion rates and cause users to leave pages or sites. The document then examines tools and techniques for measuring site speed performance, identifying areas for improvement, and monitoring speed over time in order to optimize the user experience and increase conversions.

WHY SPEED
MATTERS
Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

A 100-millisecond delay in website
load time can hurt
conversion rates by 7%
— SOASTA State of online retail performance 2017
2 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

53% of mobile site visitors will
leave a page that takes longer
than 3 seconds to load
— Akamai/SOASTA Research
3 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

CONVERSION RATE IS INVERSELY
PROPORTIONAL TO LOAD TIME
4 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

BEWARENODDY MATHS AHEAD...
5 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

6 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

FIND YOUR
7 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

WHAT HAPPENS IF YOU DECREASE ?
11% increase in conversion rate
8 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

IS THIS ACCURATE?
CERTAINLY NOT RELIABLE, IT'S MORE TO
INDICATE A POINT.
9 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

10 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

IT'S NOT JUST
CONVERSIONS, THINK
ABOUT BOUNCES
11 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

12 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

WHAT IS SPEED?
13 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

WHAT IS SPEED?
1. Server
2. Network
3. Assets
4. Device
5. Scripts
14 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

IS IT JUST MOBILE?
15 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

16 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

"I HEAR MARKETING TAGS
ARE BAD. THEY'RE MY
PROBLEM. ARE THEY MY
PROBLEM?"
17 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

18 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

MEASURING THE IMPACT
ON YOUR PRODUCT
19 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

CASE STUDY - FINANCIAL TIMES
20 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

EVALUATE YOUR CURRENT
PERFORMANCE
21 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

WEBPAGETEST.ORG
22 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

23 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

24 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

SEE WHAT YOUR CUSTOMERS SEE
Webpagetest.org also takes
screenshots of the loading progress
which can be stitched together into a
video.
This can be used in combination with the
comparison features of the product to
give you a view of performance relative
to your competitors.
25 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That
Convert

GOOGLE'S LIGHTHOUSE REPORT
26 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

27 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

28 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

LOAD TESTING
29 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

30 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

CHROME UX REPORT
31 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

32 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

33 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

PAGESPEED INSIGHTS
34 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

35 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

MONITORING
36 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

37 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

TECHNICAL IMPROVEMENTS3
> Avoid landing page redirects
> Enable compression
> Improve server response time
> Leverage browser caching
> Minify resources
> Optimise images
> Optimise CSS delivery
> Prioritise visible content
> Remove render-blocking JavaScript
3
Based on the PageSpeed Insights Rules
38 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

SEE MORE OF ME (AND MANY OTHER SPEAKERS)
40 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

THANKS!
I often say that when you can measure what you are speaking
about, and express it in numbers, you know something about
it; but when you cannot express it in numbers, your
knowledge is of a meagre and unsatisfactory kind; it may be
the beginning of knowledge, but you have scarcely, in your
thoughts, advanced to the stage of science, whatever the
matter may be.
— William Thomson 2
2
A simpler, more widely known version is "What gets measured gets managed" by Peter Drucker
41 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/ DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen! Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell. Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten. Diese Themen werden behandelt - Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten - Wie funktionieren CCB- und CCX-Lizenzen wirklich? - Verstehen des DLAU-Tools und wie man es am besten nutzt - Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw. - Praxisbeispiele und Best Practices zum sofortigen Umsetzen

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Why Speed Matters

2. A 100-millisecond delay in website load time can hurt conversion rates by 7% — SOASTA State of online retail performance 2017 2 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

3. 53% of mobile site visitors will leave a page that takes longer than 3 seconds to load — Akamai/SOASTA Research 3 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

4. CONVERSION RATE IS INVERSELY PROPORTIONAL TO LOAD TIME 4 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

8. WHAT HAPPENS IF YOU DECREASE ? 11% increase in conversion rate 8 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

9. IS THIS ACCURATE? CERTAINLY NOT RELIABLE, IT'S MORE TO INDICATE A POINT. 9 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

11. IT'S NOT JUST CONVERSIONS, THINK ABOUT BOUNCES 11 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

14. WHAT IS SPEED? 1. Server 2. Network 3. Assets 4. Device 5. Scripts 14 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

17. "I HEAR MARKETING TAGS ARE BAD. THEY'RE MY PROBLEM. ARE THEY MY PROBLEM?" 17 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

19. MEASURING THE IMPACT ON YOUR PRODUCT 19 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

21. EVALUATE YOUR CURRENT PERFORMANCE 21 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

25. SEE WHAT YOUR CUSTOMERS SEE Webpagetest.org also takes screenshots of the loading progress which can be stitched together into a video. This can be used in combination with the comparison features of the product to give you a view of performance relative to your competitors. 25 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

38. TECHNICAL IMPROVEMENTS3 > Avoid landing page redirects > Enable compression > Improve server response time > Leverage browser caching > Minify resources > Optimise images > Optimise CSS delivery > Prioritise visible content > Remove render-blocking JavaScript 3 Based on the PageSpeed Insights Rules 38 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

39. FURTHER READING SOASTA State of Online Retail Performance report – essential reading for anyone wanting to understand how performance affects online businesses. Think with Google – Google has a wealth of resources for businesses with several high profile pieces of research into effects of web performance. 39 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

40. SEE MORE OF ME (AND MANY OTHER SPEAKERS) 40 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

41. THANKS! I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely, in your thoughts, advanced to the stage of science, whatever the matter may be. — William Thomson 2 2 A simpler, more widely known version is "What gets measured gets managed" by Peter Drucker 41 — Why Speed Matters | ©Ian Thomas 2018 | @anatomic | Building Websites That Convert

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