EMEA Webinar - An Introduction to Real User Measurement

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In this webinar, you will discover: How Real User Measurement delivers greater insight about your customers’ online interactions and takes the guesswork out of performance management testing Why Real Time Monitoring can tell you what is possible and help focus on delivering against key business metrics How mPulse can help set accurate goals based on how fast your website should be to meet end users expectations and demands

Technology

Agenda

Introduction to RUM
Why RUM First
Demo of mPulse
Questions & Answers - input via Chat
Hosts:
Chris Addis & Oliver Hunt
© 2013 SOASTA. All rights reserved.

2

Speed is a means to an end,
not the ultimate goal

© 2013 SOASTA. All rights reserved.

3

Unhappy Customers Leave You
Frustrated customers = lost business

o Study for a cross section of

Bounce Rate

sites
o 8 Million pages
o 1.5 Million Visits
o 50 different dimensions
• Browsers
• Geographies

Load Time

• Bandwidth Classifications

*Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate

© 2013 SOASTA. All rights reserved.

5

Unhappy Customers Don’t Buy
A case study from the world’s largest retailer

o 2011 – Walmart presents

findings from a RUM study
done to show the impact of
site performance on
revenue
o Results are staggering
•

Source: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e

1s improvement = 2%
conversion lift

• 100ms improvement = 1%
increase in incremental
revenue

© 2013 SOASTA. All rights reserved.

6

So if we want happy customers, everything we
do should put the user first,

© 2013 SOASTA. All rights reserved.

8

Which means our performance measurement
should focus on measuring users

© 2013 SOASTA. All rights reserved.

9

How fast am
I?

How fast should I
be?

How do I get
there?

© 2013 SOASTA. All rights reserved.

How do you
measure a
user?

http://www.flickr.com/photos/usnavy/

Users are different in many ways
Different locations, browsers, pages & devices

© 2013 SOASTA. All rights reserved.

13

But all users use computers
&/or mobile devices

© 2013 SOASTA. All rights reserved.

14

So put something inside the computer

© 2013 SOASTA. All rights reserved.

15

But not these computers

http://www.flickr.com/photos/luc/

These computers

http://www.flickr.com/photos/luc/

How Fast Am I?
Instrument Every Interaction On Your Web Site

Copy

Paste

© 2013 SOASTA. All rights reserved.

View
Results

Start with the behaviors you care about
Measure them using RUM

Bounce
Rate
Conversio

Items
Sold Shares,
Likes,

n
Comment
s
Revenu
e

Etc
Signup
s

© 2013 SOASTA. All rights reserved.

20

Then plot how speed changes the metrics
Example: Bounce rate vs. page load time

© 2013 SOASTA. All rights reserved.

21

Choose a metric value to target
Example: 30% Bounce Rate

© 2013 SOASTA. All rights reserved.

22

Derive the required speed from the chart
Example: 3.5 second load time for a 30% or better bounce rate

3.5 sec

© 2013 SOASTA. All rights reserved.

23

Understand what is need to reach goals
To get a bounce rate of 15% the load time needs to be 2 sec

2 sec

© 2013 SOASTA. All rights reserved.

24

Find variations to focus on
o Geographic variations
o Browser variations
o Bandwidth variations
o Page variations
o Time variations

o Day variations

© 2013 SOASTA. All rights reserved.

26

Page variations

© 2013 SOASTA. All rights reserved.

27

Browser variations

© 2013 SOASTA. All rights reserved.

28

Geographic variations

© 2013 SOASTA. All rights reserved.

29

mPulse supports all of these

© 2013 SOASTA. All rights reserved.

30

SOASTA mPulse
Real Time, Real User Intelligence

Collect
everything

mPulse

View real
user data in
real time

Map to business
objectives

© 2013 SOASTA. All rights reserved.

Being ready for peak traffic requires testing at scale, and there is no better place to do that than from the cloud. With the Azure cloud's worldwide network of data centers, and CloudTest from SOASTA, you can generate realistic load against your site to ensure that it can handle expected traffic, and beyond, and perform well. Learn how to move your performance testing to CloudTest and test at scale in the Azure cloud with the virtual machine from the Azure Marketplace.

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Once upon a time early modems were slow. The broadband came along and web page byte count and code skyrocketed. Now? Now we have slowness even at broadband speeds due to page bloat. And if you're on mobile, you've got slowness and the added annoyance of possibly higher battery drain. It's time to start thinking about web site performance as a feature in and of itself. Because if you're too slow, none of your other features will matter. Your visitor will be gone before the page renders. Presentation excerpt from Udemy course "Digital Product Management" http://udemy.com/digital-product-management

Keys To World-Class Retail Web Performance - Expert tips for holiday web read...

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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

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EMEA Webinar - An Introduction to Real User Measurement

1. Introduction to Real User Measurement

4. Happy Customers Spend & Stay Around

5. Unhappy Customers Leave You Frustrated customers = lost business o Study for a cross section of Bounce Rate sites o 8 Million pages o 1.5 Million Visits o 50 different dimensions • Browsers • Geographies Load Time • Bandwidth Classifications *Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate © 2013 SOASTA. All rights reserved. 5

6. Unhappy Customers Don’t Buy A case study from the world’s largest retailer o 2011 – Walmart presents findings from a RUM study done to show the impact of site performance on revenue o Results are staggering • Source: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e 1s improvement = 2% conversion lift • 100ms improvement = 1% increase in incremental revenue © 2013 SOASTA. All rights reserved. 6

12. How do you measure a user? http://www.flickr.com/photos/usnavy/

16. But not these computers http://www.flickr.com/photos/luc/

17. These computers http://www.flickr.com/photos/luc/

32. SOASTA mPulse www.soasta.com/mpulse

EMEA Webinar - An Introduction to Real User Measurement

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