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© NetSuite Inc. 20161
WELCOMEMAKE BOLD HAPPEN
© NetSuite Inc. 20162
SPEED THRILLS: OPTIMIZING THE
PERFORMANCE OF A SUITECOMMERCE
WEBSITE
Mark Sweeting & Diego Cardozo, Web Performance Engineers
May 18, 2016
© NetSuite Inc. 20163
Cautionary Note: Forward Looking Statement
This presentation contains “forward-looking” statements that involve risks and uncertainties and
assumptions. These statements are based on information available to NetSuite management at the time of
this presentation.
Actual results could differ materially from our current expectations as a result of many factors, including,
but not limited to, risks associated with quarterly fluctuations in our business and results of operations;
current macro-economic conditions and the possibility they could deteriorate; changes in business plans of
our SuiteCloud partners and other strategic partners; and the effects of competition. These and other risks
and uncertainties associated with our business are described in our most recently filed annual report on
Form 10-K for the year ending 12/31/15 and any subsequently filed reports on Form 10-K, 10-Q or 8-K.
These filings are available on the SEC’s website at www.sec.gov and on NetSuite’s website at
www.netsuite.com.
We assume no obligation and do not intend to update any forward looking statements. Customers who
purchase our services should make sure the decisions are based on features that are currently available.
Please be advised that any unreleased services or features from NetSuite that are not currently available
may not be delivered on time, or at all.
© NetSuite Inc. 20164
AGENDA
4
1 Why Performance Matters
2 Optimization Case Study – AllCon Group
3 Demo
4 Resources
© NetSuite Inc. 20165
WHY
PERFORMANCE
MATTERS
© NetSuite Inc. 20166
Shopzilla found that a 5 second improvement in
speed increased the conversion by 7-12% as well
as increasing page views by 25%.
Source: http://cdn.oreillystatic.com/en/assets/1/event/29/Shopzilla_s%20Site%20Redo%20-
%20You%20Get%20What%20You%20Measure%20Presentation.ppt
Shopzilla
WHY PERFORMANCE MATTERS
© NetSuite Inc. 20167
For every 100 milliseconds increase in load
time of Amazon.com, sales decreased by 1%.
Source: http://www.exp-platform.com/Documents/IEEEComputer2007OnlineExperiments.pdf
WHY PERFORMANCE MATTERS
Amazon.com
© NetSuite Inc. 20168
One second faster home page in median
and six seconds faster 98% made the
conversion improve by roughly 10%.
Source: http://www.slideshare.net/cliffcrocker/velocity-ny-how-to-measure-revenue-in-
milliseconds
WHY PERFORMANCE MATTERS
Staples
© NetSuite Inc. 20169
WHY PERFORMANCE MATTERS
• Better customer experience
• Reduced bounce rates
• Increased conversion rates
• More pages viewed per session (browsing)
• Larger average order value
• Improved return-visitor numbers
• Improved search engine results page position
• Lower cost of customer acquisition
BUMPER PROFITS
© NetSuite Inc. 201610
CASE STUDY:
ALLCON GROUP
© NetSuite Inc. 201611
ALLCON GROUP – WWW.ALLCONGROUP.COM.AU
Source: http://www.allcongroup.com.au/about/corporate-foundation
• Allcon is a 3rd generation family business
established for nearly 30 years
• Based in Melbourne, Victoria, Australia
• A specialist supplier of tools, equipment and
consumable products to the concrete construction
industry
• Goal is to save their customers time
− Their SuiteCommerce Advanced website is a key part of
their strategy to fulfil this commitment
© NetSuite Inc. 201612
RULES OF THE GAME
• No visual changes to site
• Keep existing design and functionality
• Requires minimal time and skill to implement
© NetSuite Inc. 201613
THE RESULTS
• Journey measured: Home  Category  Item  Add to Cart 
View Cart  Proceed to Checkout
• End-to-end journey time improved from 30.2 seconds to 16.1
seconds – a savings of 47%
• Measured using Keynote, and WebPage Test
© NetSuite Inc. 201614
ALLCON GROUP – PRODUCTION PERFORMANCE
0
1
2
3
4
5
6
7
8
Home Category1 Search Item Add to Mini Cart View Cart Proceed To
Checkout
Seconds
Step Name
Allcon Group (Produc on) | Performance Against 15.1 Standards
7 Days, 20-Mar-16 to 4-Apr-16
Good Warning Problem 15.1 Standards (PS) Feb 28 - Mar 6 Industry Index
© NetSuite Inc. 201615
ALLCON GROUP – SANDBOX (OPTIMIZED)
0
1
2
3
4
5
6
7
8
Home Category1 Search Item Add to Mini Cart View Cart Proceed To
Checkout
Seconds
Step Name
Allcon Group Sandbox | Performance Against 15.1 Standards
4 Hours, 5-Apr-16
Good Warning Problem 15.1 Standards (PS) Feb 28 - Mar 6 Industry Index
© NetSuite Inc. 201616
OPTIMIZATION:
HOME PAGE
© NetSuite Inc. 201617
HOMEPAGE
© NetSuite Inc. 201618
HOMEPAGE – WATERFALL
© NetSuite Inc. 201619
HOMEPAGE – OPTIMIZATIONS
4.455
318
51
31
Content breakdown, Kilobytes
image js css other
92%
✓ Compress images, as they are 92% (in bytes)
of the homepage (4,455 KB)
✓ Size images appropriately for device - use
imager.js
✓ Improve API call times – remove unused fields
✓ Fix DNS pre-fetch
✓ Minify JavaScript (Libraries)
© NetSuite Inc. 201620
HOMEPAGE – AFTER (DESKTOP)
0
2
4
6
8
10
12
14
16
Load
Time
Start
Render
Visually
Complete
Fully
Loaded
Seconds
Before After
4.681
1.185
0
1.000
2.000
3.000
4.000
5.000
Kilobytes
Before After
Cable (5/1 Mbps 28ms RTT)
Source: http://www.webpagetest.org/result/160401_BX_b92d6e4b16684daffb56ea59b2f3e781/5/details/
© NetSuite Inc. 201621
4.696
601
0
1.000
2.000
3.000
4.000
5.000
Kilobytes
Before After
0
2
4
6
8
10
12
14
16
Load
Time
Start
Render
Visually
Complete
Fully
Loaded
Seconds
Before After
HOMEPAGE – AFTER (IPHONE 6)
Cable (5/1 Mbps 28ms RTT)
Source: http://www.webpagetest.org/result/160404_CG_0b88c767e4e593fb871b03d4d7840925/1/details/ &
http://www.webpagetest.org/result/160404_4N_154905759c92f0e04d564608c5d7213f/2/details/
© NetSuite Inc. 201622
OPTIMIZATION:
PRODUCT LISTING
© NetSuite Inc. 201623
PRODUCT LISTING
© NetSuite Inc. 201624
PRODUCT LISTING – UNCACHED, UNOPTIMIZED
Green = Time to First Byte, or server-side code execution time Blue = content transfer time
© NetSuite Inc. 201625
PRODUCT LISTING – UNCACHED, OPTIMIZED
Green = Time to First Byte, or server-side code execution time Blue = content transfer time
Uncached API call down from 7655 ms to 1259 ms
© NetSuite Inc. 201626
PRODUCT LISTING – ITEM API RESPONSE
Item
(24)
Item
Data
Related Items
(30)
Custom Fields
Item Data, Stock Info,
Images
• itemid
• internalid
• displayname
• ispurchasable
• showoutofstockmessage
• stockdescription
• outofstockmessage
• isbackorderable
• isinstock
Stock Info
Images
Pricing
Info
• onlinecustomerprice
• onlinecustomerprice_format
ted
• priceschedule
© NetSuite Inc. 201627
PRODUCT LISTING – ITEM API RESPONSE
Item
(24)
Item
Data
Related Items
(30)
Custom Fields
• ispurchasable
• showoutofstockmessage
• stockdescription
• outofstockmessage
• isbackorderable
• isinstock
Stock Info
Images
Pricing
Info
• onlinecustomerprice
• onlinecustomerprice_format
ted
• priceschedule
© NetSuite Inc. 201628
PRODUCT LISTING – THE DETAILS
• 84% reduction in download time, from 7.7 seconds to 1.3 seconds
• 98% reduction on payload size, 126 KB to 3 KB
© NetSuite Inc. 201629
OPTIMIZATION:
ITEM PAGE
© NetSuite Inc. 201630
ITEM PAGE
© NetSuite Inc. 201631
ITEM PAGE – OPTIMIZATIONS
• 37% reduction in time, from 1058 ms to 671 ms
• 58% reduction in payload size, from 10 KB to 4.2 KB
No coding Required. Just remove unrequired fields from API response:
• details: stockdescription, custitem_dl_msds, pagetitle,
outofstockmessage, relateditemsdescription
• relateditems_detail: outofstockmessage, itemoptions_details,
stockdescription, quantityavailable, outofstockbehavior
© NetSuite Inc. 201634
OPTIMIZATION:
PROCEED TO CHECKOUT
© NetSuite Inc. 201635
PROCEED TO CHECKOUT
© NetSuite Inc. 201636
PROCEED TO CHECKOUT – PRODUCTION
Get minicart
sc.environment.ssp
Unminified
JavaScript
Source: http://www.webpagetest.org/result/160404_C7_cfbb106eabf9a06be81e2e4ad5442c67/5/details/
© NetSuite Inc. 201637
PROCEED TO CHECKOUT – SANDBOX
Source: http://www.webpagetest.org/result/160405_8A_62Z/4/details/
© NetSuite Inc. 201638
PROCEED TO CHECKOUT – OPTIMIZATIONS
• Removed minicart
• Minfied JavaScript – 53% saving
−From 275 KB to 129 KB
• Remove categories from
sc.environment.ssp – 76% saving
−From 37.6 KB to 9 KB
© NetSuite Inc. 201639
LIGHTNING
DEMO
USING WEBPAGE TEST
© NetSuite Inc. 201640
HERE TO HELP
© NetSuite Inc. 201641
COMMERCE PERFORMANCE TEAM SERVICES
• Performance Audits
− Front end
− Back end
− Implementation
• Performance Optimizations
− SuiteScripts
− Workflows
• Built to Perform
• Checkpoints
© NetSuite Inc. 201642
RESOURCES
(GET YOUR
CAMERAS READY…)
© NetSuite Inc. 201643
• MozJPEG compressor
https://imageoptim.com/mozjpeg/
• ImageAlpha (for PNGs)
https://pngmini.com/
• BBC imager.js
https://github.com/BBC-News/Imager.js/
RESOURCES
• Developers.suitecomerce
http://developers.suitecommerce.com
• SuiteAnswers (log in, click support tab)
https://system.netsuite.com/
• Webpage Test
http://www.webpagetest.org/
• Yahoo
https://developer.yahoo.com/performance/
• Google
https://developers.google.com/speed/
© NetSuite Inc. 201644
Q&A’s
© NetSuite Inc. 201645
THANK YOU!

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Speed Thrills - Suiteworld 2016

  • 1. © NetSuite Inc. 20161 WELCOMEMAKE BOLD HAPPEN
  • 2. © NetSuite Inc. 20162 SPEED THRILLS: OPTIMIZING THE PERFORMANCE OF A SUITECOMMERCE WEBSITE Mark Sweeting & Diego Cardozo, Web Performance Engineers May 18, 2016
  • 3. © NetSuite Inc. 20163 Cautionary Note: Forward Looking Statement This presentation contains “forward-looking” statements that involve risks and uncertainties and assumptions. These statements are based on information available to NetSuite management at the time of this presentation. Actual results could differ materially from our current expectations as a result of many factors, including, but not limited to, risks associated with quarterly fluctuations in our business and results of operations; current macro-economic conditions and the possibility they could deteriorate; changes in business plans of our SuiteCloud partners and other strategic partners; and the effects of competition. These and other risks and uncertainties associated with our business are described in our most recently filed annual report on Form 10-K for the year ending 12/31/15 and any subsequently filed reports on Form 10-K, 10-Q or 8-K. These filings are available on the SEC’s website at www.sec.gov and on NetSuite’s website at www.netsuite.com. We assume no obligation and do not intend to update any forward looking statements. Customers who purchase our services should make sure the decisions are based on features that are currently available. Please be advised that any unreleased services or features from NetSuite that are not currently available may not be delivered on time, or at all.
  • 4. © NetSuite Inc. 20164 AGENDA 4 1 Why Performance Matters 2 Optimization Case Study – AllCon Group 3 Demo 4 Resources
  • 5. © NetSuite Inc. 20165 WHY PERFORMANCE MATTERS
  • 6. © NetSuite Inc. 20166 Shopzilla found that a 5 second improvement in speed increased the conversion by 7-12% as well as increasing page views by 25%. Source: http://cdn.oreillystatic.com/en/assets/1/event/29/Shopzilla_s%20Site%20Redo%20- %20You%20Get%20What%20You%20Measure%20Presentation.ppt Shopzilla WHY PERFORMANCE MATTERS
  • 7. © NetSuite Inc. 20167 For every 100 milliseconds increase in load time of Amazon.com, sales decreased by 1%. Source: http://www.exp-platform.com/Documents/IEEEComputer2007OnlineExperiments.pdf WHY PERFORMANCE MATTERS Amazon.com
  • 8. © NetSuite Inc. 20168 One second faster home page in median and six seconds faster 98% made the conversion improve by roughly 10%. Source: http://www.slideshare.net/cliffcrocker/velocity-ny-how-to-measure-revenue-in- milliseconds WHY PERFORMANCE MATTERS Staples
  • 9. © NetSuite Inc. 20169 WHY PERFORMANCE MATTERS • Better customer experience • Reduced bounce rates • Increased conversion rates • More pages viewed per session (browsing) • Larger average order value • Improved return-visitor numbers • Improved search engine results page position • Lower cost of customer acquisition BUMPER PROFITS
  • 10. © NetSuite Inc. 201610 CASE STUDY: ALLCON GROUP
  • 11. © NetSuite Inc. 201611 ALLCON GROUP – WWW.ALLCONGROUP.COM.AU Source: http://www.allcongroup.com.au/about/corporate-foundation • Allcon is a 3rd generation family business established for nearly 30 years • Based in Melbourne, Victoria, Australia • A specialist supplier of tools, equipment and consumable products to the concrete construction industry • Goal is to save their customers time − Their SuiteCommerce Advanced website is a key part of their strategy to fulfil this commitment
  • 12. © NetSuite Inc. 201612 RULES OF THE GAME • No visual changes to site • Keep existing design and functionality • Requires minimal time and skill to implement
  • 13. © NetSuite Inc. 201613 THE RESULTS • Journey measured: Home  Category  Item  Add to Cart  View Cart  Proceed to Checkout • End-to-end journey time improved from 30.2 seconds to 16.1 seconds – a savings of 47% • Measured using Keynote, and WebPage Test
  • 14. © NetSuite Inc. 201614 ALLCON GROUP – PRODUCTION PERFORMANCE 0 1 2 3 4 5 6 7 8 Home Category1 Search Item Add to Mini Cart View Cart Proceed To Checkout Seconds Step Name Allcon Group (Produc on) | Performance Against 15.1 Standards 7 Days, 20-Mar-16 to 4-Apr-16 Good Warning Problem 15.1 Standards (PS) Feb 28 - Mar 6 Industry Index
  • 15. © NetSuite Inc. 201615 ALLCON GROUP – SANDBOX (OPTIMIZED) 0 1 2 3 4 5 6 7 8 Home Category1 Search Item Add to Mini Cart View Cart Proceed To Checkout Seconds Step Name Allcon Group Sandbox | Performance Against 15.1 Standards 4 Hours, 5-Apr-16 Good Warning Problem 15.1 Standards (PS) Feb 28 - Mar 6 Industry Index
  • 16. © NetSuite Inc. 201616 OPTIMIZATION: HOME PAGE
  • 17. © NetSuite Inc. 201617 HOMEPAGE
  • 18. © NetSuite Inc. 201618 HOMEPAGE – WATERFALL
  • 19. © NetSuite Inc. 201619 HOMEPAGE – OPTIMIZATIONS 4.455 318 51 31 Content breakdown, Kilobytes image js css other 92% ✓ Compress images, as they are 92% (in bytes) of the homepage (4,455 KB) ✓ Size images appropriately for device - use imager.js ✓ Improve API call times – remove unused fields ✓ Fix DNS pre-fetch ✓ Minify JavaScript (Libraries)
  • 20. © NetSuite Inc. 201620 HOMEPAGE – AFTER (DESKTOP) 0 2 4 6 8 10 12 14 16 Load Time Start Render Visually Complete Fully Loaded Seconds Before After 4.681 1.185 0 1.000 2.000 3.000 4.000 5.000 Kilobytes Before After Cable (5/1 Mbps 28ms RTT) Source: http://www.webpagetest.org/result/160401_BX_b92d6e4b16684daffb56ea59b2f3e781/5/details/
  • 21. © NetSuite Inc. 201621 4.696 601 0 1.000 2.000 3.000 4.000 5.000 Kilobytes Before After 0 2 4 6 8 10 12 14 16 Load Time Start Render Visually Complete Fully Loaded Seconds Before After HOMEPAGE – AFTER (IPHONE 6) Cable (5/1 Mbps 28ms RTT) Source: http://www.webpagetest.org/result/160404_CG_0b88c767e4e593fb871b03d4d7840925/1/details/ & http://www.webpagetest.org/result/160404_4N_154905759c92f0e04d564608c5d7213f/2/details/
  • 22. © NetSuite Inc. 201622 OPTIMIZATION: PRODUCT LISTING
  • 23. © NetSuite Inc. 201623 PRODUCT LISTING
  • 24. © NetSuite Inc. 201624 PRODUCT LISTING – UNCACHED, UNOPTIMIZED Green = Time to First Byte, or server-side code execution time Blue = content transfer time
  • 25. © NetSuite Inc. 201625 PRODUCT LISTING – UNCACHED, OPTIMIZED Green = Time to First Byte, or server-side code execution time Blue = content transfer time Uncached API call down from 7655 ms to 1259 ms
  • 26. © NetSuite Inc. 201626 PRODUCT LISTING – ITEM API RESPONSE Item (24) Item Data Related Items (30) Custom Fields Item Data, Stock Info, Images • itemid • internalid • displayname • ispurchasable • showoutofstockmessage • stockdescription • outofstockmessage • isbackorderable • isinstock Stock Info Images Pricing Info • onlinecustomerprice • onlinecustomerprice_format ted • priceschedule
  • 27. © NetSuite Inc. 201627 PRODUCT LISTING – ITEM API RESPONSE Item (24) Item Data Related Items (30) Custom Fields • ispurchasable • showoutofstockmessage • stockdescription • outofstockmessage • isbackorderable • isinstock Stock Info Images Pricing Info • onlinecustomerprice • onlinecustomerprice_format ted • priceschedule
  • 28. © NetSuite Inc. 201628 PRODUCT LISTING – THE DETAILS • 84% reduction in download time, from 7.7 seconds to 1.3 seconds • 98% reduction on payload size, 126 KB to 3 KB
  • 29. © NetSuite Inc. 201629 OPTIMIZATION: ITEM PAGE
  • 30. © NetSuite Inc. 201630 ITEM PAGE
  • 31. © NetSuite Inc. 201631 ITEM PAGE – OPTIMIZATIONS • 37% reduction in time, from 1058 ms to 671 ms • 58% reduction in payload size, from 10 KB to 4.2 KB No coding Required. Just remove unrequired fields from API response: • details: stockdescription, custitem_dl_msds, pagetitle, outofstockmessage, relateditemsdescription • relateditems_detail: outofstockmessage, itemoptions_details, stockdescription, quantityavailable, outofstockbehavior
  • 32. © NetSuite Inc. 201634 OPTIMIZATION: PROCEED TO CHECKOUT
  • 33. © NetSuite Inc. 201635 PROCEED TO CHECKOUT
  • 34. © NetSuite Inc. 201636 PROCEED TO CHECKOUT – PRODUCTION Get minicart sc.environment.ssp Unminified JavaScript Source: http://www.webpagetest.org/result/160404_C7_cfbb106eabf9a06be81e2e4ad5442c67/5/details/
  • 35. © NetSuite Inc. 201637 PROCEED TO CHECKOUT – SANDBOX Source: http://www.webpagetest.org/result/160405_8A_62Z/4/details/
  • 36. © NetSuite Inc. 201638 PROCEED TO CHECKOUT – OPTIMIZATIONS • Removed minicart • Minfied JavaScript – 53% saving −From 275 KB to 129 KB • Remove categories from sc.environment.ssp – 76% saving −From 37.6 KB to 9 KB
  • 37. © NetSuite Inc. 201639 LIGHTNING DEMO USING WEBPAGE TEST
  • 38. © NetSuite Inc. 201640 HERE TO HELP
  • 39. © NetSuite Inc. 201641 COMMERCE PERFORMANCE TEAM SERVICES • Performance Audits − Front end − Back end − Implementation • Performance Optimizations − SuiteScripts − Workflows • Built to Perform • Checkpoints
  • 40. © NetSuite Inc. 201642 RESOURCES (GET YOUR CAMERAS READY…)
  • 41. © NetSuite Inc. 201643 • MozJPEG compressor https://imageoptim.com/mozjpeg/ • ImageAlpha (for PNGs) https://pngmini.com/ • BBC imager.js https://github.com/BBC-News/Imager.js/ RESOURCES • Developers.suitecomerce http://developers.suitecommerce.com • SuiteAnswers (log in, click support tab) https://system.netsuite.com/ • Webpage Test http://www.webpagetest.org/ • Yahoo https://developer.yahoo.com/performance/ • Google https://developers.google.com/speed/
  • 42. © NetSuite Inc. 201644 Q&A’s
  • 43. © NetSuite Inc. 201645 THANK YOU!