This document discusses how software has transformed from simply automating back office functions to becoming a strategic part of organizations that can help break down boundaries, increase agility, and build partnerships. It outlines the history of major software innovations like client/server, browsers, and cloud computing. The key points are that software allows organizations to adapt quickly to change, connect everyone and everything, and make the world smarter through inventions like self-driving cars and medical diagnostics. For the future, the document emphasizes that software development needs to leverage cloud services, mobile devices, sensors and big data through a model of collaboration and linking assets rather than traditional integration.

1. Why Software Matters
Judith Hurwitz

2. Agenda
 Software isn’t what it used to be
 The Impact on business
 The brave new world
 What you need to know to participate in the future
2

3. The Three Principles of Technology Transition
1. Revolutionary technologies take decades to evolve
2. Dramatic change happens when technology is mature
enough and ubiquitous
3. Technology transitions can revolutionize industries
The bottom line: when these three principles converge
innovation and revolutions happen
3

4. The History of Invention is Surprising
 The fax machine was
patented to Alexander
Bain in 1843
 Refrigeration first
demonstrated in 1748
and built in 1834
4

5. Technology Innovators can be too early
 Taligent created
marketplace for
business services
 Agillion innovated the
software as a service
model
 Netscape
commercialized the
Internet Browser
5

6. Evolution of Enterprise Infrastructure
6
Mini Computers Client/Server BrowsersMainframes
Internet web applications grid computing virtualization cloud infrastructures

7. The Role of Software in Changing
 Software has moved far beyond the back office (i.e.
invoicing, payroll, customer and product management)
 Software helps organizations with the following:
 Break down boundaries between business units, partners,
suppliers and customers
 Become more agile and adapt to business change
 Build stronger and more collaborative partnerships with
customers and suppliers
 Make the world safer, healthier, and smarter
7

8. Software is Transforming the World of Invention
 The Chevy Volt was
designed with 10 million
lines of code
 IBM Watson is
transforming the way
symptoms of illness are
diagnosed
 Information from sensors
is enabling better control
of traffic flow in
congested cities
8

9. Software Innovations that are Changing the Game
 Cloud Computing
 Service orientation
 Wireless computing
 Big Data
 Predictive Analytics
 Real time and continuous development
 Collaboration across the globe
 Systematic and predictable management of distributed
elements
9

10. Redefining the Foundation of Software
 Service Orientation changed the understanding of
application services and the importance of interfaces
 Modular services are required to enable flexibility and
dependability
 Service Management changed the view of how to
manage distributed elements as though they were a
single unified system
 Cloud services are key to supporting business demands
for speed, flexibility and scalability
 Connecting to any device any where and at any time is
the rule
 Securing an unpredictable environment is top
requirement
10

11. What is The Cloud all About?
 An economic model based on defined repeatable
workloads
 The ability to support highly predictable workloads (Environment
optimized – hardware, power, operating system, management
framework)
 Self-service – provisioning and billing
 Scale up and down
 Linking pools of computing resources
 A service management discipline
 Managing and monitoring performance, availability, security, and
compliance
 Monitoring quality and reliability

12. Why is Cloud Computing Transformational?
 Addresses the
requirement for perpetual
change in business
 Provides a platform that
can scale
 Provides the ability to
improve the usability of
resources
 Increases agility
 Allows business to focus
12

13. What Does This Mean for Academia?
 The need to understand
computing holistically
 It is no longer enough to
simply understand how a
use a computer language
 Requirement is to
empower the practitioner
to link the business to
technology
13

14. What Does it Mean to Develop an App in the New World
 How do you leverage
cloud computing
architectures and
services?
 How do you leverage
everything from the
smartphone to the tablet
computer to the sensor in
software design?
 How do you design based
on linking assets together
rather than integrating
code?
 How do you build for the
unpredictable situations?
 How do you manage
complex data?
14

15. Collaboration is the Key for the Future of Software Development
 Require cloud
infrastructure
 Focus on shared best
practices
 Ability to support
distributed teams
 Ability to link
development with
operations
15

16. Why Does Software Matter?
 Ability to innovate with
new ideas
 Staying ahead of the
competition both known
and unknown
 Grounded in solving
customer pain
 Game changing
 Breaking away from
safety
16