Understand what organizational culture is and why small businesses need to understand and cultivate it. ~ Donna Marie Johnson, CEO GGene S.I.S., LLC

1. Organizational Culture
Donna Marie Johnson
COMS 520 D01
Dr. Hunt

2. INTRODUCTION
• What is organizational culture?
• How and why is culture important for
organizations?
• Does one organizational culture
strategy fit all sizes?

3. DEFINITIONS
• Organizational Culture
• Organizational Identity

4. EXAMPLES
• Zappos.com
• Chick-Fil-A

5. PROBLEMS
• Tactics v.
Transformation
• Large Organization v.
Small Organization

6. SOLUTIONS
• Workplace by Facebook
• Salesforce

7. LIMITATIONS
• Company owned domain
required.
• More than one team member
needed.

8. CONCLUSION
What does an organization need to make culture
development work?
• Long Vision
• Complete Commitment
• Vulnerability and Transparency
• Christian Leaders Build Culture of Love

9. VIDEO
Please watch presentation
at the following video link:
youtu.be/rGB_qU3rQPo

10. REFERENCES
• Choi, Y., & Thoeni, A. (2016). Social media: Is this the new organizational stepchild? European Business
Review, 28(1), 21-38. doi:10.1108/EBR-05-2015-0048
• Facebook. (n.d.). Workplace by Facebook. Retrieved from https://www.facebook.com/workplace
• Horst, H. (2014). From roots culture to sour fruit: The aesthetics of mobile branding cultures in Jamaica. Visual
Studies, 29(2), 191-200. doi:10.1080/1472586X.2014.887272
• Hsieh, T. (2013). Delivering happiness: A path to profits, passion, and purpose. New York: Grand Central Pub.
• Littlejohn, S. W. and Foss, K. A. (2017). Theories of human communication (11th ed.). Long Grove, IL:
Waveland Press.
• Salesforce. (n.d.). About Salesforce. Retrieved from https://www.salesforce.com/company/about-us/
• Swimberghe, K. R., & Wooldridge, B. R. (2014). Drivers of customer relationships in quick-service restaurants:
The role of corporate social responsibility. Cornell Hospitality Quarterly, 55(4), 354-364.
doi:10.1177/1938965513519008