The document discusses why an app should be developed. It argues that the purpose of an app is to help sell whatever makes money for the developer. It suggests making an app for decision makers rather than engineers, as decision makers are more appreciative of technologies that solve their problems and are more likely to believe the developer is smarter than they are. The document stresses that an app should provide true value to customers so that after using it, they will recommend the developer to their friends.

1. Why should we develop an app?

2. If you are not selling the software itself,
the only purpose of the app is to
help you
sell
whatever makes you money.

3. By convincing the customer you are
smarter than they are doing that job.

4. Every engineer thinks he is the smartest person
on earth doing what he does, it is a loosing
cause to sell to an engineer using an app.
Whatever you do, it is just a piece of ****.

5. Make an app for someone, who might actually
believe that we are smarter than they are.

6. Make an app for the decision makers,
whose job is judging people, not
technologies.
Who are more appreciative of technologies
when it solves their problems.

7. How….

8. Let’s start with the end,
What should happen after the customer using
the app?

9. Pull out his phone and
call us.
Pull out his phone, show the app to his friends on
a dinner table at a conference, and
recommend us.

10. but, Why would they do that?
because the app does something
truly valuable for them, you find those
valuable things, you’ll have an app.