2. The client doesn’t hire us to get smart.
So don’t make the client think.

3. Give the client something obvious
to act upon.
but how….

4. Community A
Community B
Community C
Community D
Sewer Alignment A: budget?
NotObvious
Benefit?
Benefit?
Benefit?
Benefit?

5. Community C
$0.5M
Community A
$1M
Community B
$0.3M
Community D
$0.2M
Sewer Alignment A: $2M
Obvious
Cost ($)
No. of People Served
Community
D
Community
B
Community
C
Community
A
That is a good starting
point for discussion.

6. The obvious is not so obvious to generate.
We picked a few from hundreds of trials.

7. We made ourselves think really hard.
So the clients don’t.