Adapting, Execution and Efficient Fund Usage is the Key to Running a Successf...bookeventz29
If you want to know the secrets to be a successful entrepreneur, then this is the guide you must be looking for. It will help you in managing your funds and resources efficiently.
Strategie di Marchio - 4. Misurare il Ritorno sull'Investimento di un MarchioManager.it
This document discusses brand strategy and measuring return on brand investment. It outlines developing a brand vision and position, communicating that position, and fulfilling the brand contract. Metrics for measuring return on brand investment are proposed, including brand awareness, contract fulfillment, acquired customers, customer loyalty, financial value, and price premium. The source is a book on brand asset management.
Maximize profitability results and growth objectives with vertical direct mar...verticalmarketing
Direct marketing is a great way to generate a response from targeted customers. There is no denying the fact that this marketing strategy has moved ahead by leaps and bounds over the last few years, driven fundamentally by new proficiencies in classifying and targeting a specific segment of the market.
Vicki Wilson has had a successful career highlighted by turning around struggling business operations and implementing value-based selling approaches. She helped increase profits at a branch by over 425% through setting clear objectives, coaching employees, and developing leadership. As marketing director, she integrated separate event programs, reducing costs by 29% while increasing sales by 34%. Wilson has extensive training in marketing, sales, leadership, and business management from institutions like the University of Wisconsin and Northwestern University Kellogg School of Management.
This document discusses ways to increase salesperson productivity through adaptive selling. It recommends that salespeople categorize customers to better understand them based on past experiences. It also suggests providing salespeople with market research information and feedback to analyze successes and failures. The document emphasizes training salespeople to work smarter by making their work fun and challenging, while also building commitment between the salespeople and company.
Adapting, Execution and Efficient Fund Usage is the Key to Running a Successf...bookeventz29
If you want to know the secrets to be a successful entrepreneur, then this is the guide you must be looking for. It will help you in managing your funds and resources efficiently.
Strategie di Marchio - 4. Misurare il Ritorno sull'Investimento di un MarchioManager.it
This document discusses brand strategy and measuring return on brand investment. It outlines developing a brand vision and position, communicating that position, and fulfilling the brand contract. Metrics for measuring return on brand investment are proposed, including brand awareness, contract fulfillment, acquired customers, customer loyalty, financial value, and price premium. The source is a book on brand asset management.
Maximize profitability results and growth objectives with vertical direct mar...verticalmarketing
Direct marketing is a great way to generate a response from targeted customers. There is no denying the fact that this marketing strategy has moved ahead by leaps and bounds over the last few years, driven fundamentally by new proficiencies in classifying and targeting a specific segment of the market.
Vicki Wilson has had a successful career highlighted by turning around struggling business operations and implementing value-based selling approaches. She helped increase profits at a branch by over 425% through setting clear objectives, coaching employees, and developing leadership. As marketing director, she integrated separate event programs, reducing costs by 29% while increasing sales by 34%. Wilson has extensive training in marketing, sales, leadership, and business management from institutions like the University of Wisconsin and Northwestern University Kellogg School of Management.
This document discusses ways to increase salesperson productivity through adaptive selling. It recommends that salespeople categorize customers to better understand them based on past experiences. It also suggests providing salespeople with market research information and feedback to analyze successes and failures. The document emphasizes training salespeople to work smarter by making their work fun and challenging, while also building commitment between the salespeople and company.
Improved trade promotions management for a Fortune 500 consumer packaged good...Mindtree Ltd.
Mindtree implemented a dynamic Trade Promotions Management (TPM) solution for a Fortune 500 consumer packaged goods company to address challenges around lack of transparency, inefficient promotions, and varying processes across countries. The solution streamlined planning and execution of trade promotions, providing a single view of all promotions and helping allocate funds appropriately. It delivered improved efficiency in promotion planning, standardized global promotion planning aligned with local needs, and enabled 100% tracking of trade funds.
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, samples, and sweepstakes with a limited time period. Sales promotion targets both trade partners to increase stock and consumers directly to induce trials, create new users, and reward loyal customers. While advertising communicates reasons to buy, sales promotion provides economic motivation for purchase.
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, samples, and sweepstakes with a limited time period. Sales promotion targets both retailers through trade promotions like bulk discounts and consumers directly. The document outlines different forms of trade and consumer promotions and discusses how and when during a product's life cycle different levels of sales promotion may be most effective. It stresses the importance of having a clear objective, plan, and evaluation for any sales promotion program.
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, gifts, and sweepstakes with a limited time offer. There are internal reasons like meeting sales targets and external reasons like increasing competition that lead companies to spend more on sales promotions. Promotions can be targeted at retailers through trade promotions like discounts or at consumers directly. The effectiveness of promotions may decline over time due to costs and clutter, so novelty is important.
The document discusses public relations strategies like developing relationships with local reporters, issuing press releases, sponsoring community events, and holding contests to generate publicity. It also recommends budgeting for promotion by considering industry, competition, target audience, and available funds. When the promotional budget is low, the document suggests keeping costs down through trade-outs, cooperative advertising, and testimonials.
BAX Consulting provides sales training and business consultancy services to help clients increase their sales through a 5-step process. Their training involves interactive activities and role plays to guide clients through sales processes from start to finish. Recent clients praised BAX Consulting for inspiring new perspectives on marketing, sales, and client relationships. BAX Consulting also offers outsourced business development functions and customized sales and customer service training programs tailored to each client's industry and target market.
Multimedia Company Moves Toward Digital Age With Help From OptymyzeOptymyze
A multi-billion dollar, publicly traded, multimedia company whose innovations defined much of the business of direct mail marketing faced new challenges in the arena of digital marketing.
The company engaged Optymyze to design, implement, and operate its new sales compensation plan, which put a larger premium on the company’s most important product, leading to that product exceeding its sales target by several percentage points over the next three years.
This document outlines an introductory sales and marketing training program. The program aims to provide participants with an understanding of basic sales and marketing concepts and practices that can be applied in real world situations. It covers topics such as the skills of a salesperson, sales calls, buying behavior, presentation skills, objection handling, and customer profiling. The training sessions will incorporate lectures, exercises, case studies and discussions. The program length can be half a day, one day, or multiple days, and will be customized for each participant's needs.
Some of the important activities that make part of this campaigning activity involve recommendation of strategic keywords, Bid management, PPC Copywriting and regular report on change in the ROI. I
This document discusses key concepts in advertising including definitions, objectives, types of advertising objectives, factors that influence advertising budgets, the components of an advertising copy, how to convert a message into a copy, the AIDA model of advertising, and decisions that advertising agencies must make regarding reach, goals, media types, vehicles, and scheduling.
Software Product Management lessons from surviving 2020Harvinder Narula
Presented at IIMB stage for ISPMA SPM Summit 2021 in March 2021.
The COVID-19 pandemic not just brought the health and economic crisis but also opportunities to disrupt businesses. It was just then the yearly budgets, visions, roadmaps, pipelines finalized but with the situation, it all went for a toss. Many businesses turned out to be fragile instead of agile!
With the world changing upside down, while I worked at an early stage setup took no time to rescue from the situation. With so much uncertainty around, it was not easy but took quick decisions and did the right things that mattered to business continuity. In the process learned a lot about customers, products, emerging needs, and what could be done to create a faster time to value, renewing the vision for existing products and pivots.
Remember, the pandemic is not yet over! We are still at the early stages of the vaccine distribution process, seeing some good signs of recovery. I will talk about my learning and what matters the most in times of crisis from a business and product management standpoint.
Terry Dolan Consulting Services CapabilitiesTerry Dolan
Dolan & Associates is a consulting firm that helps businesses improve performance through strategic planning, marketing, sales management, training, and process optimization. They work with clients to develop long-term strategies, launch new products and services, increase sales through multiple channels, reduce costs, and improve customer satisfaction. Their services include strategy development, marketing, sales management, training, new product launches, organizational assessment, and Lean Six Sigma implementation.
Brett Fiedler has over 15 years of experience in retail management, including roles as District Manager and Store Manager. He has a proven track record of exceeding sales goals and growing profitability. Fiedler has strong skills in sales, marketing, communication, and developing talent. He holds a Bachelor's degree in Business Management.
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
This document provides a summary of results from B. Clodfelter, Director of Business Development for Europe at Duracell. Some key highlights include:
1) Clodfelter led the consolidation of sales and marketing across 17 European countries to increase efficiency and effectiveness and allow country managers to focus on key customers.
2) Objectives included structuring and staffing a central European HQ and in-country organizations, and developing new capabilities in areas like promotions, displays, and customer communications.
3) Results included an improved communication structure, streamlined processes, new systems, optimized designs, conducted new pan-European research, developed training programs, new category management processes, and standardized customer presentations.
The document discusses four steps to help businesses survive a recession: 1) Understand how to take market share from competitors by identifying their strengths and weaknesses. 2) Create a competitive advantage to eliminate competitors' advantages by focusing on brand positioning. 3) Build customer loyalty by training employees to be brand advocates. 4) Use cost-effective online communication strategies like social media to communicate with customers at a low price. The overall strategy aims to make businesses "recession proof" through competitive analysis, brand management, customer loyalty, and digital marketing.
It is a statement that describes how you will do business. Alternatively, your vision is how your business will look in the future once your mission has been executed successfully. However, the work doesn't stop with the last word you might type of your mission or vision. It is important to consistently re-visit your mission statement to ensure that it continues to align with your vision.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Improved trade promotions management for a Fortune 500 consumer packaged good...Mindtree Ltd.
Mindtree implemented a dynamic Trade Promotions Management (TPM) solution for a Fortune 500 consumer packaged goods company to address challenges around lack of transparency, inefficient promotions, and varying processes across countries. The solution streamlined planning and execution of trade promotions, providing a single view of all promotions and helping allocate funds appropriately. It delivered improved efficiency in promotion planning, standardized global promotion planning aligned with local needs, and enabled 100% tracking of trade funds.
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, samples, and sweepstakes with a limited time period. Sales promotion targets both trade partners to increase stock and consumers directly to induce trials, create new users, and reward loyal customers. While advertising communicates reasons to buy, sales promotion provides economic motivation for purchase.
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, samples, and sweepstakes with a limited time period. Sales promotion targets both retailers through trade promotions like bulk discounts and consumers directly. The document outlines different forms of trade and consumer promotions and discusses how and when during a product's life cycle different levels of sales promotion may be most effective. It stresses the importance of having a clear objective, plan, and evaluation for any sales promotion program.
Sales promotion is used as an incentive to encourage customers to purchase a product. It aims to stimulate immediate sales and can include discounts, coupons, gifts, and sweepstakes with a limited time offer. There are internal reasons like meeting sales targets and external reasons like increasing competition that lead companies to spend more on sales promotions. Promotions can be targeted at retailers through trade promotions like discounts or at consumers directly. The effectiveness of promotions may decline over time due to costs and clutter, so novelty is important.
The document discusses public relations strategies like developing relationships with local reporters, issuing press releases, sponsoring community events, and holding contests to generate publicity. It also recommends budgeting for promotion by considering industry, competition, target audience, and available funds. When the promotional budget is low, the document suggests keeping costs down through trade-outs, cooperative advertising, and testimonials.
BAX Consulting provides sales training and business consultancy services to help clients increase their sales through a 5-step process. Their training involves interactive activities and role plays to guide clients through sales processes from start to finish. Recent clients praised BAX Consulting for inspiring new perspectives on marketing, sales, and client relationships. BAX Consulting also offers outsourced business development functions and customized sales and customer service training programs tailored to each client's industry and target market.
Multimedia Company Moves Toward Digital Age With Help From OptymyzeOptymyze
A multi-billion dollar, publicly traded, multimedia company whose innovations defined much of the business of direct mail marketing faced new challenges in the arena of digital marketing.
The company engaged Optymyze to design, implement, and operate its new sales compensation plan, which put a larger premium on the company’s most important product, leading to that product exceeding its sales target by several percentage points over the next three years.
This document outlines an introductory sales and marketing training program. The program aims to provide participants with an understanding of basic sales and marketing concepts and practices that can be applied in real world situations. It covers topics such as the skills of a salesperson, sales calls, buying behavior, presentation skills, objection handling, and customer profiling. The training sessions will incorporate lectures, exercises, case studies and discussions. The program length can be half a day, one day, or multiple days, and will be customized for each participant's needs.
Some of the important activities that make part of this campaigning activity involve recommendation of strategic keywords, Bid management, PPC Copywriting and regular report on change in the ROI. I
This document discusses key concepts in advertising including definitions, objectives, types of advertising objectives, factors that influence advertising budgets, the components of an advertising copy, how to convert a message into a copy, the AIDA model of advertising, and decisions that advertising agencies must make regarding reach, goals, media types, vehicles, and scheduling.
Software Product Management lessons from surviving 2020Harvinder Narula
Presented at IIMB stage for ISPMA SPM Summit 2021 in March 2021.
The COVID-19 pandemic not just brought the health and economic crisis but also opportunities to disrupt businesses. It was just then the yearly budgets, visions, roadmaps, pipelines finalized but with the situation, it all went for a toss. Many businesses turned out to be fragile instead of agile!
With the world changing upside down, while I worked at an early stage setup took no time to rescue from the situation. With so much uncertainty around, it was not easy but took quick decisions and did the right things that mattered to business continuity. In the process learned a lot about customers, products, emerging needs, and what could be done to create a faster time to value, renewing the vision for existing products and pivots.
Remember, the pandemic is not yet over! We are still at the early stages of the vaccine distribution process, seeing some good signs of recovery. I will talk about my learning and what matters the most in times of crisis from a business and product management standpoint.
Terry Dolan Consulting Services CapabilitiesTerry Dolan
Dolan & Associates is a consulting firm that helps businesses improve performance through strategic planning, marketing, sales management, training, and process optimization. They work with clients to develop long-term strategies, launch new products and services, increase sales through multiple channels, reduce costs, and improve customer satisfaction. Their services include strategy development, marketing, sales management, training, new product launches, organizational assessment, and Lean Six Sigma implementation.
Brett Fiedler has over 15 years of experience in retail management, including roles as District Manager and Store Manager. He has a proven track record of exceeding sales goals and growing profitability. Fiedler has strong skills in sales, marketing, communication, and developing talent. He holds a Bachelor's degree in Business Management.
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
This document provides a summary of results from B. Clodfelter, Director of Business Development for Europe at Duracell. Some key highlights include:
1) Clodfelter led the consolidation of sales and marketing across 17 European countries to increase efficiency and effectiveness and allow country managers to focus on key customers.
2) Objectives included structuring and staffing a central European HQ and in-country organizations, and developing new capabilities in areas like promotions, displays, and customer communications.
3) Results included an improved communication structure, streamlined processes, new systems, optimized designs, conducted new pan-European research, developed training programs, new category management processes, and standardized customer presentations.
The document discusses four steps to help businesses survive a recession: 1) Understand how to take market share from competitors by identifying their strengths and weaknesses. 2) Create a competitive advantage to eliminate competitors' advantages by focusing on brand positioning. 3) Build customer loyalty by training employees to be brand advocates. 4) Use cost-effective online communication strategies like social media to communicate with customers at a low price. The overall strategy aims to make businesses "recession proof" through competitive analysis, brand management, customer loyalty, and digital marketing.
It is a statement that describes how you will do business. Alternatively, your vision is how your business will look in the future once your mission has been executed successfully. However, the work doesn't stop with the last word you might type of your mission or vision. It is important to consistently re-visit your mission statement to ensure that it continues to align with your vision.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies, No Problem - Steve Krull, Be Found Online
Why opt for a tiered loyalty program [infographic]
1. WHY OPT FOR A TIERED LOYALTY PROGRAM
Infographic by Zinrelo
As a marketer, customer retention should always be an important aspect of your
marketing strategy. Studies reveal that it costs up to 7x more to acquire a new
customer vs. retaining an existing customer; which is why investing in a loyalty
program is of paramount importance! A comprehensive tier-based loyalty program can
aid in generating more sales and help achieve the desired targets you have set for your
brand.
This infographic reveals the importance of a tier-based loyalty program, key benefits
and top brands who have embedded a tiered loyalty program.