The most successful b2b companies show that brands drive business and value. Companies act like people when evaluating what products or services to buy. Emotional drivers are key to business success. Sound and music are a strong emotional driver for your b2b brand.
The following examples show how the most valuable B2B brands use music as opportunity to create strategic competitive advantage.
2. #1 THE SOUND OF INTEL
CONTENT
Selling the invisible with sound
Using the sound of the machine
#2 GE DROP SCIENCE
Making clean energy be heard
#3 SIEMENS SOUND OF WIND
31. If you want to find out how music and sound is an opportunitiyfor
your brand or product, feel free to get in touch with us at
office@ravenandfinch.com
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M U S I C O P P O R T U N I T I E S F O R
Y O U R B R A N D A N D P R O D U C T S
M A X K I C K I N G E R
Max Kickinger is CEO of Raven and Finch
Images:
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slides 7-14: Intel
slides 16-22: GE/Matthew Dear
slides 24-28: Siemens
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