The document discusses the importance of mobile technology in enhancing user experiences, highlighting the large smartphone user base in Brazil. It emphasizes the need for businesses to prioritize user experience (UX) and stay informed about upcoming technologies. Additionally, it touches upon various technologies such as Intel RealSense and the significance of context in UX design.

1. Intel Software – Developers Relations Division
Whymobile?How mobile can help you build more relevant experiences?
Eduardo Carrara
Developers Evangelist – Intel Developers Relations Division

2. Intel Software – Developers Relations Division 2
+EduardoCarraraDeAraujo
https://www.facebook.com/ducarrara
@DuCarrara
br.linkedin.com/in/eduardocarrara/
ecarrara-araujo

3. Intel Software – Developers Relations Division 3
68.4 millions
of smartphone users in Brazil
Source: Nielsen Ibope, 2015
Bigger than the population of France, UK or Italy.

4. Intel Software – Developers Relations Division 4
Image: Devices by Brad Frost – CC by 2.0

5. Intel Software – Developers Relations Division 5
User
Experience
Image: UX Headaches Tumblr - Sprouts - No wonder I never do my grocery shopping here.

6. Intel Software – Developers Relations Division 6
Image: 2012 IMT Des Moines Marathon by Phil Roeder – CC by 2.0
Context
Matters
28°
19°
Rain expected

7. Intel Software – Developers Relations Division 7
Accelerometer
Gyroscope
GPS
3G & 4G
Bluetooth
NFC
Camera
Clock
Light
Proximity
Pressure
WiFi

8. Intel Software – Developers Relations Division 8
Image: Four Hands by Dwayne – CC by 2.0
Re-shape the UX
of your
Business

9. Intel Software – Developers Relations Division 9
Simple but Real – Where are you?

10. Intel Software – Developers Relations Division 10
Image: Touch Pizza com SYNC AppLink by AutomaisTV
Simple but Real – Touch Pizza

11. Intel Software – Developers Relations Division 11
Image: Car Shop Repair – CC0 1.0
What if?

12. Intel Software – Developers Relations Division 12
The Future

13. Intel Software – Developers Relations Division 13

14. Intel Software – Developers Relations Division 14
Intel RealSense - “When the shoe fits…”
Source: IDZ – Volumental - When the shoe fits
Image: IDF 2014 by The Inquirer

15. Intel Software – Developers Relations Division 15
Intel RealSense – Measuring Your Surroundings
Reference: Sensopia
Image: Dell Venue 8 7000 by The Inquirer

16. Intel Software – Developers Relations Division 16

17. Intel Software – Developers Relations Division 17
Intel Developer Zone
https://software.intel.com.br

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Closing Remarks
Mobile is important, so at least think about it.
Treat UX with care.
Think about what is relevant for your business.
Be aware of what is coming.

19. Intel Software – Developers Relations Division
Thanks!
19
+EduardoCarraraDeAraujo
https://www.facebook.com/ducarrara
@DuCarrara
br.linkedin.com/in/eduardocarrara/
ecarrara-araujo/vilibra

20. Intel Software – Developers Relations Division 20
References
• Google Mobile Day – Youtube
• Think With Google - Micro moments and more…
• Touch Pizza & SYNC AppLink – AutoMaisTV
• Intel RealSense Technology
• Volumental Case – IDZ
• Volumental
• Sensopia
• Smartphone with Intel RealSense - Engadget

21. Intel Software – Developers Relations Division