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          @sulagarcia




      Copyright© 2012, Intel Corporation. All rights reserved.
*Other brands and names are the property of their respective owners.
Intel 2013:
Game Changing Experiences
Game Changing Products
               Sulamita Garcia
               Technical Marketing EMEA
4th Generation Intel® Core™ Ultrabook™
The Notebook Reinvented


                                                                                                            Mobile
       Responsive
                                                                                                        All day battery life
 Interact naturally with touch                                                                       Thinner, lighter designs
           and voice                                                                                 Intel® Wireless Display
      Turns on in a flash
      Always fresh data




          Protected
                                                                                                         Stylish
        Intel Antitheft
  Intel Identity Protection
  Antivirus/Anti-malware                                                                             Broad range of new
                                                                                                       Convertibles &
                                                                                                        Detachables




                                    Copyright© 2012, Intel Corporation. All rights reserved.
                              *Other brands and names are the property of their respective owners.
The Ultrabook™ Platform
                Reshaping the PC Experience

                                     Multi-Touch
                                                                                       Ambient Light
Accelerometer                                                                            Sensor
                                          Ultrabook™

                                                                                         Compass
    GPS


  Near Field
                                                                                        Gyroscope
Communicatio
      n                        Context Aware
                                 Sensors

                      Copyright© 2012, Intel Corporation. All rights reserved.
                *Other brands and names are the property of their respective owners.
User expectations in an all time high

Touch oriented design                                         Performance

Natural gestures                                              Battery life

Natural speech                                                Security and Privacy

User friendly                                                 Orientation

Location                                                      Easy to install




      How can we address all that?

                         Copyright© 2012, Intel Corporation. All rights reserved.
                   *Other brands and names are the property of their respective owners.
User Experience –Raising the bar at
software development
User Experience

    An Experience is what

    a person

    thinks, feels and perceives,

    before, during and after

    using a product or service.




7
                             Copyright© 2012, Intel Corporation. All rights reserved.
                       *Other brands and names are the property of their respective owners.
Computer Science -> Psychology?




8
                    Copyright© 2012, Intel Corporation. All rights reserved.
              *Other brands and names are the property of their respective owners.
User Centered Design

User at the center
before, during and after
development

- Know your user

- Prototype

- Develop – code and design

- Test and refine




                          Copyright© 2012, Intel Corporation. All rights reserved.
                    *Other brands and names are the property of their respective owners.
Know your user




                Copyright© 2012, Intel Corporation. All rights reserved.
          *Other brands and names are the property of their respective owners.
Prototype




                                                                                   Propose




      Refine
                  Copyright© 2012, Intel Corporation. All rights reserved.
            *Other brands and names are the property of their respective owners.
Develop




12
                     Copyright© 2012, Intel Corporation. All rights reserved.
               *Other brands and names are the property of their respective owners.
Test and refine
Usability = Efficient to use + Easy to Learn




                      Copyright© 2012, Intel Corporation. All rights reserved.
                *Other brands and names are the property of their respective owners.
5 things
     you need
     to know
     about
     people
14
People Don't Want to Work or Think More Than They Have To




           Only provide the features that people really need




15
                            Copyright© 2012, Intel Corporation. All rights reserved.
                      *Other brands and names are the property of their respective owners.
People Have Limitations




     Make the information easy to scan




16
             Copyright© 2012, Intel Corporation. All rights reserved.
       *Other brands and names are the property of their respective owners.
People are easily
          distracted




     Bright colors, large
      fonts, beeps, and
      tones will capture
          attention.




17
                        Copyright© 2012, Intel Corporation. All rights reserved.
                  *Other brands and names are the property of their respective owners.
People Create Mental Models




     Either match or teach about your models



18
               Copyright© 2012, Intel Corporation. All rights reserved.
         *Other brands and names are the property of their respective owners.
Things that are close together are believed to "go"
                          together.




               Simple way to organize information




19
                          Copyright© 2012, Intel Corporation. All rights reserved.
                    *Other brands and names are the property of their respective owners.
Establish an
     emotional
     connection




20
Is this cheating?




21
                      Copyright© 2012, Intel Corporation. All rights reserved.
                *Other brands and names are the property of their respective owners.
UX mean the difference between
detractors and promoters




                Copyright© 2012, Intel Corporation. All rights reserved.
          *Other brands and names are the property of their respective owners.
Extra resources




23
Books




24
                   Copyright© 2012, Intel Corporation. All rights reserved.
             *Other brands and names are the property of their respective owners.
Little Big Details




                  Copyright© 2012, Intel Corporation. All rights reserved.
            *Other brands and names are the property of their respective owners.
Raise the bar!

Contact a UX specialist



Learn about UCD



Immerse yourself in great design



Go do something wonderful


                     Copyright© 2012, Intel Corporation. All rights reserved.
               *Other brands and names are the property of their respective owners.
YOUR TURN

27
           Copyright© 2012, Intel Corporation. All rights reserved.
     *Other brands and names are the property of their respective owners.
backup




28
                    Copyright© 2012, Intel Corporation. All rights reserved.
              *Other brands and names are the property of their respective owners.
29
           Copyright© 2012, Intel Corporation. All rights reserved.
     *Other brands and names are the property of their respective owners.
What better means?




30
                     Copyright© 2012, Intel Corporation. All rights reserved.
               *Other brands and names are the property of their respective owners.

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UX: Raising the bar with Software Development by Sulamita Garcia from Intel

  • 1. /me @sulagarcia Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 2. Intel 2013: Game Changing Experiences Game Changing Products Sulamita Garcia Technical Marketing EMEA
  • 3. 4th Generation Intel® Core™ Ultrabook™ The Notebook Reinvented Mobile Responsive All day battery life Interact naturally with touch Thinner, lighter designs and voice Intel® Wireless Display Turns on in a flash Always fresh data Protected Stylish Intel Antitheft Intel Identity Protection Antivirus/Anti-malware Broad range of new Convertibles & Detachables Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 4. The Ultrabook™ Platform Reshaping the PC Experience Multi-Touch Ambient Light Accelerometer Sensor Ultrabook™ Compass GPS Near Field Gyroscope Communicatio n Context Aware Sensors Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 5. User expectations in an all time high Touch oriented design Performance Natural gestures Battery life Natural speech Security and Privacy User friendly Orientation Location Easy to install How can we address all that? Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 6. User Experience –Raising the bar at software development
  • 7. User Experience An Experience is what a person thinks, feels and perceives, before, during and after using a product or service. 7 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 8. Computer Science -> Psychology? 8 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 9. User Centered Design User at the center before, during and after development - Know your user - Prototype - Develop – code and design - Test and refine Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 10. Know your user Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 11. Prototype Propose Refine Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 12. Develop 12 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 13. Test and refine Usability = Efficient to use + Easy to Learn Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 14. 5 things you need to know about people 14
  • 15. People Don't Want to Work or Think More Than They Have To Only provide the features that people really need 15 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 16. People Have Limitations Make the information easy to scan 16 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 17. People are easily distracted Bright colors, large fonts, beeps, and tones will capture attention. 17 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 18. People Create Mental Models Either match or teach about your models 18 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 19. Things that are close together are believed to "go" together. Simple way to organize information 19 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 20. Establish an emotional connection 20
  • 21. Is this cheating? 21 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 22. UX mean the difference between detractors and promoters Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 24. Books 24 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 25. Little Big Details Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 26. Raise the bar! Contact a UX specialist Learn about UCD Immerse yourself in great design Go do something wonderful Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 27. YOUR TURN 27 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 28. backup 28 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 29. 29 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
  • 30. What better means? 30 Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.

Editor's Notes

  1. Finally, on to good stuff. Our vision for the Ultrabook™ is about much more than form factor. Sure, we like the way it looks. But it’s also about delivering new usages and new capabilities that our customers want and now expect from all their devices. It’s really about delivering a new PC experience. The vision is: “It’s is a tablet when I want it; a PC when I need it; all day, every day.It’s immediately responsive – never keeps me waiting. I’m on Facebook in a few seconds.Behaves like a phoneIt has PC-level performanceHas all day battery – get on a flight and never run out of battery.More form factors - Clamshell and ConvertiblesMore interactive – Natural interfaces / Touch And even more important: It gives me safe and easy access to apps & content; protects my identify and my “stuff”The new Ultrabook Platform contains some significant improvements:In the area of Performance:In general, we expect up to 4x improvement on everyday computing, compared to a 3 year old (Core 2 Duo powered) laptop. Vide. What used to take 1 hour can now take only take 2 minutes. How do we make the PC more responsive? We have the Intel Rapid Start Technology, which enables 5-6 seconds startup from Hibernate ( compared to 27 seconds on a 3 year old laptop);ions and the desktop ready in seconds at zero power consumption- This works together with Intel Smart Response Technology, where frequently used apps and files stored on an SSDAnd then there’s Intel Smart Connect Technology, which ensures that applications are always updated with fresh content.es a tablet-like Off/On experience, much more responsive than the PC that we use to have.