Pizza Sola has some strengths like competitive pricing, diverse toppings, variety of specialty pizzas, and a profitable location. However, it also has weaknesses such as a lack of active marketing, low market share and brand recognition, and not offering delivery. Opportunities include promotional activities and expanding delivery service. Threats include new NY style pizzerias entering the market, local pizzerias opening full bars, price competition, and changing consumer preferences toward healthier options. According to a five forces analysis, the pizza industry is very competitive with strong buyer power, threat of new entry and substitution.