Pizza Sola has some strengths like competitive pricing, diverse toppings, variety of specialty pizzas, and a profitable location. However, it also has weaknesses such as a lack of active marketing, low market share and brand recognition, and not offering delivery. Opportunities include promotional activities and expanding delivery service. Threats include new NY style pizzerias entering the market, local pizzerias opening full bars, price competition, and changing consumer preferences toward healthier options. According to a five forces analysis, the pizza industry is very competitive with strong buyer power, threat of new entry and substitution.

3. • ompetitive pricing
C • o active/effective
N
• iverse toppings
D marketing strategy
• ide variety of specialty
W • ow market share
L
pizzas • eak brand recognition,
W
• nique NY style pizza
U expecially at CMU
• rofitable location
P • oes not offer delivery
D
Strength Weakness
• arge portion sizes
L service
• ull-service bar
F
• ree Wi-Fi
F
• asual dining areas
C
• Y style pizzerias enter
N
• romotional activities
P Opportunity Threats the Oakland market
• elivery service
D • ocal pizzerias opening up
L
• epositining as a casual
R full bars
restaurant and bar with • rice-competition
P
great pizzas than a pizzeria • ollege demographic
C
that sells alcohol becoming more health
• ctive advertising
A conscious
• xpand customer base
E
• ther kinds of quick food
O
wide than mainly just Pitt becoming more popular

6. PIZZA SOLA CUSTOMER PROFILE

7. Competitive Rivarly – Strong
• rice sensitive due to student customers
P
• large number of pizzerias
A
• range of menu each pizzeria offers is
A
similar – from pizzas to calzones.
Buyer’s Bargaining Power – Strong
*students are price conscious so they choose
lower-priced pizza
*has an ability to substitute
Supplier Power – Benign
*A large number of suppliers, providing
similar products
*Not so unique materials needed
*A pizzeria can easily substitue
Threat of New Entry – Strong
*does not require a special skill to make pizza
*no technology protection
*does not involve expensive start-up cost
Threat of Substituion – Strong
*Chipotle and Sandwich shops
According to Michael Porter’s five forces model, it looks like a very tough industry to survive in.
In order to be protected from some of these forces, there are many options that can be considered:
changing prices, improving product differentiation, creatively using channels of distribution and exploiting
relationships with suppliers. A specific strategy will be discussed later.

11. Pizza Sola
Consumers