Barkley has released its annual State of Purpose. The most recent release by the Whole Brand Project (our lab for studying and celebrating the power of whole brands and how they are winning with markets, people, communities, and the planet) features new consumer insights, business expert contributions, case studies, and new this year, a how-to guide for developing a sustainability strategy. Download your copy of the guide and research today. Want to chat about your needs? Shoot us an email: Michael Levine @ mlevine@barkleyus.com.
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docxeugeniadean34240
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
GLOBAL CSR STUDY
2013 CONE COMMUNICATIONS/ECHO
2 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
In this new era of CSR, the need for companies
to articulate progress beyond CSR purpose
has never been greater.
Introduction 2
Expectations 6
Issues 10
Approach 14
CSR as a Differentiator 18
Consumer Responsibility 22
Impact 26
Communications 30
Global Consumer
Responsibility Segmentation 56
Conclusion 62
Acknowledgements 64
About Cone Communications
and Echo 66
UNITED STATES 36 U.K. 42
FRANCE 46
RUSSIA 48
INDIA 52
CHINA 50
CANADA 38
BRAZIL 40
JApAN 54
Country Snapshots 36-55
ContEntS
GERMANY 44
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 3
Corporate social responsibility is no longer
an option — it is emphatically and indisputably
a must-do.
2
t
he 2013 Cone Communications/Echo Global CSR Study and conversations
with global experts make one thing abundantly clear: the question is
not whether companies will engage in corporate social responsibility,
but how they will create real and meaningful impact. Corporate social
responsibility is no longer an option — it is emphatically and indisputably a must-do.
Today’s consumers are savvier, more sophisticated and more connected than ever before.
Cognizant of their own capacity to influence social and environmental issues, they are
looking more closely at the collective impact of corporations and individuals. In this new
era of CSR, the need for companies to articulate progress beyond CSR purpose has
never been greater. And although nuances certainly exist from market to market, the
findings and insights from this report carry universal implications for companies:
E Define the New Business Case.
The CSR ROI has always been hotly debated, but this research definitively asserts CSR
as an essential reputation strategy. Companies that fail to recognize CSR’s power beyond
the shopping aisle are taking a myopic view. It is a formidable influencer of trust, affinity
and loyalty. Companies must participate in CSR with authenticity and transparency, or risk
doing more harm than good to their reputation.
E Lead with Innovative Approaches.
Global experts agree that leading companies are doing more than analyzing the way
their businesses operate — they are exploring new models that value long-term societal
needs. From collaborating with competitors to address broader industry issues, to
advocating for comprehensive public policy changes, businesses are beginning to
recognize that their own viability depends on social and environmental sustainability.
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 5
E Embrace Social Media.
Social media is transforming the CSR landscape, especially in countries such
as China, India and Brazil, where more than eight-in-10 consumers are using
social channels to engage with companies around social and environmental
iss.
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docxeugeniadean34240
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
GLOBAL CSR STUDY
2013 CONE COMMUNICATIONS/ECHO
2 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
In this new era of CSR, the need for companies
to articulate progress beyond CSR purpose
has never been greater.
Introduction 2
Expectations 6
Issues 10
Approach 14
CSR as a Differentiator 18
Consumer Responsibility 22
Impact 26
Communications 30
Global Consumer
Responsibility Segmentation 56
Conclusion 62
Acknowledgements 64
About Cone Communications
and Echo 66
UNITED STATES 36 U.K. 42
FRANCE 46
RUSSIA 48
INDIA 52
CHINA 50
CANADA 38
BRAZIL 40
JApAN 54
Country Snapshots 36-55
ContEntS
GERMANY 44
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 3
Corporate social responsibility is no longer
an option — it is emphatically and indisputably
a must-do.
2
t
he 2013 Cone Communications/Echo Global CSR Study and conversations
with global experts make one thing abundantly clear: the question is
not whether companies will engage in corporate social responsibility,
but how they will create real and meaningful impact. Corporate social
responsibility is no longer an option — it is emphatically and indisputably a must-do.
Today’s consumers are savvier, more sophisticated and more connected than ever before.
Cognizant of their own capacity to influence social and environmental issues, they are
looking more closely at the collective impact of corporations and individuals. In this new
era of CSR, the need for companies to articulate progress beyond CSR purpose has
never been greater. And although nuances certainly exist from market to market, the
findings and insights from this report carry universal implications for companies:
E Define the New Business Case.
The CSR ROI has always been hotly debated, but this research definitively asserts CSR
as an essential reputation strategy. Companies that fail to recognize CSR’s power beyond
the shopping aisle are taking a myopic view. It is a formidable influencer of trust, affinity
and loyalty. Companies must participate in CSR with authenticity and transparency, or risk
doing more harm than good to their reputation.
E Lead with Innovative Approaches.
Global experts agree that leading companies are doing more than analyzing the way
their businesses operate — they are exploring new models that value long-term societal
needs. From collaborating with competitors to address broader industry issues, to
advocating for comprehensive public policy changes, businesses are beginning to
recognize that their own viability depends on social and environmental sustainability.
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 5
E Embrace Social Media.
Social media is transforming the CSR landscape, especially in countries such
as China, India and Brazil, where more than eight-in-10 consumers are using
social channels to engage with companies around social and environmental
iss.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Purpose Up - Doubling down in tough times by Barkley + JefferiesBarkley
Now is not the time to shrink back on sustainability and ESG criteria, it is time to double down with focus and clarity. These are the findings from our third annual report Purpose Up | Doubling Down in Tough Times, a joint research study with Jefferies.
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
--The UN Global Compact-Accenture CEO Study on Sustainability
--In collaboration with Havas Media RE:PURPOSE
Consumers have been consistently identified by business leaders as the most important stakeholder in guiding their action on sustainability. However, interpreting the signals from this group is contributing to CEOs’ frustrated ambition at the pace of change in embedding sustainability into the core business and global markets.
Consumers expect more from companies, from greater honesty and transparency to greater impact on global and local challenges and a more responsible stewardship of natural resources and the environment. Yet among business leaders there is a sense that companies have failed to engage the consumer on sustainability; that companies’ reputation and performance on environmental, social and governance issues are not informing consumers’ purchasing decisions; and that industry leaders on sustainable business practices are not being rewarded by the market.
Read this companion report to the world’s largest CEO study on sustainability to date, where 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards responsible brands.
Data discussed during the sustainability panel | The consumer transformed - Changing behaviours are accelerating trends along a reinvented customer purchase journey
A look at how sustainability affect your business, the impact of green initiatives on your bottom line, and how promotional products fit into an overall eco-friendly strategy. Learn more about how to make a more positive impact with your promotional products at YourBrandPartner.com.
Sustainability scorecards are an increasingly important tool that affects companies at every level of the supply chain. Driven by large, multinational corporations and government regulations, more and more buyers—including the Federal government--are requiring their suppliers to engage in sustainable business practices.
Our complimentary white paper on sustainability scorecards provides you with valuable insights gained from our extensive research on supply chain sustainability including market leaders Dell, Ford, and Google, among others.
Download the white paper now to learn:
-Who is using scorecards—and why
-How NGOs, trade associations, and government are influencing the supply chain
-Three simple rules for compliance with scorecard requests
Contributors to the paper include:
Bruno Sarda – Director of Sustainability Operations at Dell:
“Our large customers demand it [sustainability disclosure] and about 2/3 of our public sector customers demand a high level of disclosure…”
Geraldine Link – Public Policy Director at National Ski Area Association:
“Energy is a very important topic in this industry and if we can reduce our carbon footprint, we can save money and help the environment at the same time. This is no longer the exception, but the rule…”
Mark Newton – Vice President of Sustainability at Timberland:
“From the highest levels of a corporation, organizations are beginning to think holistically and to engage suppliers to be innovative in their efforts…”
Frank Mantero, director of corporate citizenship at General Electric, discussed corporate social responsibility (CSR) and it's role in PR and driving business growth.
Six growing trends in corporate sustainability 2013Jaime Sakakibara
Earlier this month Ernst & Young and GreenBiz Group released a new study, entitled ‘2013 Six Growing Trends in Corporate Sustainability.’ Based primarily on a survey of the GreenBiz Intelligence Panel of executives and thought leaders engaged in sustainability, this study reveals that “companies are increasingly connecting the dots between risk management and sustainability by making sustainability issues more prominent on corporate agendas.”
Promoting and Marketing Green ProductsGreg DiMedio
Green marketing is the process of promoting and selling products and/or services based on their environmental and social benefits. This presentation is about how to communicate your business sustainability effectively and credibly. You learn:
* The strong demand for green products
* How going green reduces risks and increases profits
* Assessing your sustainability practices guides your communications strategy
* Discover leaders in business sustainability
* Understand the ethics of making green claims
This presentation was delivered at the Entrepreneurial Growth Conference at Duquesne University on May 10, 2013.
Capitalizing on the shifting consumer food value equationOliver Grave
Capitalizing on the shifting consumer food value equation - To help retailers and manufacturers better understand the drivers of consumer values, Deloitte Consulting, the Food Marketing Institute and the Grocery Manufacturers Association conducted a joint study.
How world's companies act on corporate social responsibilityGrant Thornton LLP
Business as usual doesn’t cut it anymore for many companies around the world. They are becoming environmentally and socially responsible citizens, and demand the same from their vendors. Data from the Grant Thornton International Business Report reveals what’s driving this change and how it’s playing out across the globe.
Based on more than 2,500 interviews with business leaders, this infographic shows how the U.S. and 33 other countries stack up in their race for claiming responsible corporate citizenship.
See more at: http://gt-us.co/ZLFN4u
As strategists, we find inspiration everywhere.. Every month, people on our team share their muse - someone or something that is a guiding light for their work. So instead of another trend report this time of year, this is our Barkley muse report.
Sustainable growth, maximum momentum. 2022 Barkley Impact ReportBarkley
Brands aren’t built in isolation; they grow when every single thing a brand does is working toward the same central idea.
We’ve built our entire company in service of this idea — we call it Whole Brand Thinking™ — and it guides how we pitch, how we win, how we build and impact brands and the world, and how we build our organization.
More Related Content
Similar to State of Purpose 2023 - Research + Insights by Barkley
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Purpose Up - Doubling down in tough times by Barkley + JefferiesBarkley
Now is not the time to shrink back on sustainability and ESG criteria, it is time to double down with focus and clarity. These are the findings from our third annual report Purpose Up | Doubling Down in Tough Times, a joint research study with Jefferies.
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
--The UN Global Compact-Accenture CEO Study on Sustainability
--In collaboration with Havas Media RE:PURPOSE
Consumers have been consistently identified by business leaders as the most important stakeholder in guiding their action on sustainability. However, interpreting the signals from this group is contributing to CEOs’ frustrated ambition at the pace of change in embedding sustainability into the core business and global markets.
Consumers expect more from companies, from greater honesty and transparency to greater impact on global and local challenges and a more responsible stewardship of natural resources and the environment. Yet among business leaders there is a sense that companies have failed to engage the consumer on sustainability; that companies’ reputation and performance on environmental, social and governance issues are not informing consumers’ purchasing decisions; and that industry leaders on sustainable business practices are not being rewarded by the market.
Read this companion report to the world’s largest CEO study on sustainability to date, where 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards responsible brands.
Data discussed during the sustainability panel | The consumer transformed - Changing behaviours are accelerating trends along a reinvented customer purchase journey
A look at how sustainability affect your business, the impact of green initiatives on your bottom line, and how promotional products fit into an overall eco-friendly strategy. Learn more about how to make a more positive impact with your promotional products at YourBrandPartner.com.
Sustainability scorecards are an increasingly important tool that affects companies at every level of the supply chain. Driven by large, multinational corporations and government regulations, more and more buyers—including the Federal government--are requiring their suppliers to engage in sustainable business practices.
Our complimentary white paper on sustainability scorecards provides you with valuable insights gained from our extensive research on supply chain sustainability including market leaders Dell, Ford, and Google, among others.
Download the white paper now to learn:
-Who is using scorecards—and why
-How NGOs, trade associations, and government are influencing the supply chain
-Three simple rules for compliance with scorecard requests
Contributors to the paper include:
Bruno Sarda – Director of Sustainability Operations at Dell:
“Our large customers demand it [sustainability disclosure] and about 2/3 of our public sector customers demand a high level of disclosure…”
Geraldine Link – Public Policy Director at National Ski Area Association:
“Energy is a very important topic in this industry and if we can reduce our carbon footprint, we can save money and help the environment at the same time. This is no longer the exception, but the rule…”
Mark Newton – Vice President of Sustainability at Timberland:
“From the highest levels of a corporation, organizations are beginning to think holistically and to engage suppliers to be innovative in their efforts…”
Frank Mantero, director of corporate citizenship at General Electric, discussed corporate social responsibility (CSR) and it's role in PR and driving business growth.
Six growing trends in corporate sustainability 2013Jaime Sakakibara
Earlier this month Ernst & Young and GreenBiz Group released a new study, entitled ‘2013 Six Growing Trends in Corporate Sustainability.’ Based primarily on a survey of the GreenBiz Intelligence Panel of executives and thought leaders engaged in sustainability, this study reveals that “companies are increasingly connecting the dots between risk management and sustainability by making sustainability issues more prominent on corporate agendas.”
Promoting and Marketing Green ProductsGreg DiMedio
Green marketing is the process of promoting and selling products and/or services based on their environmental and social benefits. This presentation is about how to communicate your business sustainability effectively and credibly. You learn:
* The strong demand for green products
* How going green reduces risks and increases profits
* Assessing your sustainability practices guides your communications strategy
* Discover leaders in business sustainability
* Understand the ethics of making green claims
This presentation was delivered at the Entrepreneurial Growth Conference at Duquesne University on May 10, 2013.
Capitalizing on the shifting consumer food value equationOliver Grave
Capitalizing on the shifting consumer food value equation - To help retailers and manufacturers better understand the drivers of consumer values, Deloitte Consulting, the Food Marketing Institute and the Grocery Manufacturers Association conducted a joint study.
How world's companies act on corporate social responsibilityGrant Thornton LLP
Business as usual doesn’t cut it anymore for many companies around the world. They are becoming environmentally and socially responsible citizens, and demand the same from their vendors. Data from the Grant Thornton International Business Report reveals what’s driving this change and how it’s playing out across the globe.
Based on more than 2,500 interviews with business leaders, this infographic shows how the U.S. and 33 other countries stack up in their race for claiming responsible corporate citizenship.
See more at: http://gt-us.co/ZLFN4u
As strategists, we find inspiration everywhere.. Every month, people on our team share their muse - someone or something that is a guiding light for their work. So instead of another trend report this time of year, this is our Barkley muse report.
Sustainable growth, maximum momentum. 2022 Barkley Impact ReportBarkley
Brands aren’t built in isolation; they grow when every single thing a brand does is working toward the same central idea.
We’ve built our entire company in service of this idea — we call it Whole Brand Thinking™ — and it guides how we pitch, how we win, how we build and impact brands and the world, and how we build our organization.
Zoom in. Zoom out. State of the Whole Brand 2023Barkley
Over the past four years, we have conducted extensive research to prove the power of whole brands. Our research shows they are 11X more likely to command a premium price, 3X more likely to be bought most often in their categories, double their competition in market penetration, and are 50% more likely to be recommended to others. This research is represented in our annual State of The Whole Brand report.
The world needs us all to rethink how we’re doing business — now more than ever. As an independent creative idea company, we’re on a mission to build a world with more whole brands — those that see everything they do as a creative opportunity to have a positive impact. A brand has never been about logos and advertising — it’s the sum of every action it takes, from how it treats its employees to how it speaks to the world.
That starts with us.
More at barkleyus.com.
The world needs us all to rethink how we’re doing business — now more than ever. As an independent creative idea company, we’re on a mission to build a world with more whole brands — those that see everything they do as a creative opportunity to have a positive impact. A brand has never been about logos and advertising — it’s the sum of every action it takes, from how it treats its employees to how it speaks to the world.
That starts with us.
More at barkleyus.com.
The 360 Degree Advantage How Whole Brands Dominate by BarkleyBarkley
This is the first of many examples of how whole brands
will dominate markets to come, giving marketing
leaders for brands and their C-suite counterparts
proof of the impact of 360-degree thinking and how a
collective, systematic approach to brand building can
change the trajectory and future of brands.
May the most whole brands win!
More at wholebrandproject.com.
State of the Whole Brand 2021: The Big Rethink by BarkleyBarkley
We're on a mission to build a world with more whole brands, those that spread their strength across a defined set of actions, grow faster, win more customers, and have stronger cultures than the competition — those that act as a force for good.
The world needs us all to rethink how we’re doing business. That starts here. Inspired? Join us at The Whole Brand Project, where we’re rallying innovative thinkers from all industries to come along.
More at wholebrandproject.com.
Certain brands dominate the market. They always have. Three years, 13,000 consumer interviews and 150 brands later, we know both why and how those brands — what we call whole brands — out–profit, outperform and out-impact the competition.
So what’s a whole brand, you ask? Great question. In The State of the Whole Brand 2022 we define whole brands by four characteristics. Read about them in our annual report. Have questions? Email Michael Levine at mlevine@barkleyus.com.
State of Purpose 2023 - Start Here by BarkleyBarkley
Barkley has released its annual State of Purpose. The most recent release by the Whole Brand Project (our lab for studying and celebrating the power of whole brands and how they are winning with markets, people, communities, and the planet) features new consumer insights, business expert contributions, case studies, and new this year, a how-to guide for developing a sustainability strategy. Download your copy of the guide and research today. Want to chat about your needs? Shoot us an email: Michael Levine @ mlevine@barkleyus.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. State of Purpose 2023
02
Research + Insights
Contents
The Business Case for Sustainability
Why this matters
Consumer Research
Why consumers care
Employee Research
Why employees care
1
2
3
4. Research + Insights
04
State of Purpose 2023
Budgets may be tighter,
but purpose still drives
sustainable growth
amidst inflation.
5. Research + Insights
05
State of Purpose 2023
Current data shows inflation is still
a force in a U.S. economy in danger
of slipping into recession this year.
Source: Consumer Price Index
More than 65% of consumers
still say they want to buy
sustainable products.
Source: Barkley Purpose Study 2023
Market share for sustainable
products is growing 2.7x faster
than the category in U.S. Grocery.
Source: Sustainable Market Share
Index 2021
Consumer → Market Signals
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Research + Insights
With more than 2,400 fitness clubs worldwide,
Planet Fitness is a brand living its purpose:
To democratize fitness. Since 2018, the year it
conducted its first materiality assessment,
it’s grown its membership by 36%, with a
38% increase in the number of gyms.
If we want to continue to grow
sustainably, we have to make sure
we’re thoughtfully nurturing an
inclusive, judgement free zone in
our communities — while being
mindful of our environmental impact.
And our materiality assessment
guides us as we continue to
implement our ESG strategy.”
Brand Purpose
Our mission is to enhance
people’s lives and create a
healthier world.
Consumer → Insights
McCall Gosselin,
SVP of Communications &
Social Impact, Planet Fitness
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State of Purpose 2023
Despite backlash from
red states and greenwash
whistleblowers, brands still
face ESG disclosure pressure.
8. Research + Insights
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State of Purpose 2023
ESG was challenged on ideological
grounds in 16 U.S. states that seek
to restrict use of ESG factors in
investment funds.
Source: Bloomberg
In 2022, 680 investors with
more than $130 trillion in assets
requested companies disclose
through CDP on climate change,
water and forests.
Source: CDP
At the same time, regulation
is cracking down on vague
ESG claims.
Read more: SEC Enhanced Disclosure
Investor → Market Signals
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Research + Insights
Today’s consumers want to
change how they behave,
and their consumption and
economic activities reflect their
concern for the way the world
is going. As a brand, ensure
you are looking at the
world from both a risk and
opportunity perspective.
Sustainability should not just
be about box-checking around
risk — it’s a deep understand-
ing that what customers,
regulators and investors care
about is changing.”
Aniket Shah, Managing Director,
Global Head of ESG + Sustainability
Research, Jefferies
Investor → Insights
Jefferies (NYSE: JEF) is the largest
independent, global, full-service investment
banking firm headquartered in the U.S.
Focused on serving clients for 60 years,
Jefferies is a leader in providing insight,
expertise and execution to investors,
companies and governments.
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State of Purpose 2023
Pushback on regulation
requirements has not reduced
market pull for supply chain
emission data.
11. Research + Insights
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State of Purpose 2023
The U.S. SEC Climate Disclosure
proposes that public companies
disclose on the carbon emissions
and climate risks of their business.
Source: SEC Climate Disclosure
A large number of businesses
already require their suppliers to
disclose their carbon emissions —
in 2022, 280+ companies with a
combined purchasing power of
$6.4 trillion required suppliers to
report against CDP.
Source: CDP
The Federal government is the
world’s single largest purchaser of
goods and services — purchasing
over $630 billion in 2022 alone —
and now requires its suppliers
disclose on carbon emissions.
Source: The White House
Customer → Market Signals
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Research + Insights
Fruit of the Loom, Inc. is focused on how reduction
of environmental emissions can lead to impactful
progress toward publicly articulated goals. The
company was awarded an A- in CDP disclosure,
ranking in the top 26% of over 20,000 companies
that reported on their climate disclosure in 2022.
Engaging with disclosure and
benchmarks such as CDP has
helped us strengthen our
sustainability strategy.”
Brand Purpose
Delivering essential
goods fit for a
changing world.
Customer → Insights
Adam Wade, Senior Director,
Sustainability & Risk, Fruit of the Loom, Inc.
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State of Purpose 2023
Thanks to the Great
Resignation, healthy work
culture is a top demand
in today’s job market.
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State of Purpose 2023
Despite the looming threat of
recession and somber news
headlines, layoffs remain at a
near-historic low, leaving space for
jobseekers to be more selective.
Source: U.S. Bureau of Labor Statistics
America’s workforce feels pressure.
Open communication and a focus
on well-being are top issues they
consider critical for a healthy
work culture and contributing
factors to personal productivity.
Source: Barkley Culture Study 2023
A changing and younger workforce
is demanding more diversity and
diversity initiatives from employers.
Source: Indeed & Glassdoor’s Hiring and
Workplace Trends Report 2023
Employees → Market Signals
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Research + Insights
Women of color at Smashbox
developed a special-edition lipstick
shade called “Be Seen” for people of
color. The employee resource group,
NOBLE (Network of Black Leaders &
Executives), participated in the social
media campaign.
The Smashbox creators of the
Be Seen, Be Legendary Lipstick
are in the spotlight to give
visibility to their talent and
expertise, inspire others with
career possibilities, and show
our commitment to diversity.”
Brand Purpose
Empower creativity.
Employees → Insights
Jill Tomandl, Global Product
Development and Innovation &
Brand Sustainability, Smashbox
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Research + Insights
of consumers say supporting ESG
“Brands” is as important or more
important now than 12 months ago.
94%
Question: How important to you are the Environment, Social, and Governance
issues in deciding which brands to buy today versus 12 months ago?
0% 10% 20% 30% 40% 50%
Much less important
3%
Less important
3%
The same importance 44%
More important 32%
Much more important 18%
Consumer Research → All Respondents
ESG remains important for the
majority of consumers.
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Question: Which of the
following Environmental,
Social and Company
Governance (ESG) issues
do you think are MOST
important for companies
to take action on?
Top societal issues for consumers are
compensation, employee wellness and
health and safety.
0% 10% 20% 30% 40% 50%
Compensation + Benefits
Employee Wellness
Health + Safety
Climate Change
Ethics + Integrity
Responsible Tax
Transparency
Waste + Water Reduction
Diversity + Inclusion
Biodiversity
50%
45%
44%
38%
36%
30%
27%
25%
25%
24%
Consumer Research → All Respondents
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Most consumers are committed to living
sustainably and over half feel social
pressure from family or friends to do so.
79%
It’s important to
me to live my life
with purpose and
improve my impact
on the world.
54%
People I care about
think it’s important to
support environmentally
and socially
responsible brands.
28%
I feel pressure
to shop for
environmentally
and socially
responsible products.
Question: How much do you agree with the
following statements?
Consumer Research → All Respondents
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Research + Insights
Consumers increasingly believe they
have been impacted by climate change —
a 14% increase year over year.
41%
of respondents think
they have already
been impacted by
climate change.
62%
of all respondents
think they will be
impacted in the
next 10 years.
11%
of all respondents
think they will never
be impacted.
Question: When do you think you will be
impacted by climate change (e.g., extreme
weather events, increasing temperatures,
drought, flooding, wildfires, etc.)?
Consumer Research → All Respondents
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There is a gap between consumer
sustainability beliefs and behavior,
but it’s narrowing.
33%
48%
67%
44%
65%
41%
65%
2019 2021 2022 2023
Belief
Behavior
Consumer Research → The Purpose Action Gap: All Respondents
Question: I look for products that
can help me live a more sustainable
and socially responsible life
(% agree/strongly agree).
Question: In the past 30 days, have
you chosen to shop or purchase
from a company or brand over a
competitor because it behaved in a
more socially and environmentally
responsible way (% yes).
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Question: How
consistently do
you engage in the
following behaviors?
Reducing shopping consumption is now
the number one sustainable behavior
consumers consistently engage in.
0% 10% 20% 30% 40% 60%
50%
Reducing my shopping consumption
Reducing food and water waste
Reducing my energy consumption
Buying products made with clean ingredients
Recycling and buying recycled products
Supporting causes that help women and girls
Working for a purpose-led company
Sharing information about purpose-led
companies and products
55%
53%
50%
46%
44%
42%
41%
33%
Consumer Research
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Research + Insights
More than 50% of consumers willing to
pay more for sustainable products.
Question: How much more would you be willing
to pay for sustainable products?
0%
10%
20%
30%
40%
50%
Much more A little more The same A little less Much less
2021 2022 2023
Consumer Research
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Research + Insights
Question: How much do
you agree or disagree
with the following
statements when it comes
to supporting companies
and brands that make
environmental and social
responsibility claims?
71%
say it’s difficult to know if a
brand is acting ethically.
62%
look for proof a brand is taking
action for their values.
Consumer Research
Consumers find brand claims on
sustainability hard to understand
and are looking for proof of action.
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Research + Insights
But
Only
Question: How much do
you agree or disagree
with the following
statements when it comes
to supporting companies
and brands that make
environmental and social
responsibility claims?
“I often research whether
a company is responsible
or not before I purchase
products and services.”
40%
of Millenials
16%
of Baby Boomers
Younger generations are researching
brands on sustainability before purchase.
Consumer Research
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Research + Insights
Employee Research → All Respondents
of employees say it is important to
them that the values of an organization
align with personal values.
78%
Question: How important is it to you that the values of
your organization align with your personal values?
0% 10% 20% 30% 40% 50%
Not very important
3%
Somewhat important 17%
Important 43%
Very important 35%
Not at all important
1%
The majority of employees want to
work for values-led companies.
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Research + Insights
43%
84%
88%
71%
53%
37%
Questions: How
much do you agree
or disagree with the
following statements
about the company
you work for?
How would you rate
your experience with
your current employer
in the listed areas?
Employee Research → Company Performance
Purpose-led brands are more likely to inspire
a sense of belonging, strong communication
and collaboration, and do a better job of
creating a supportive work environment.
Purpose-Led Brands Non Purpose-Led Brands
Provide a sense of
teamwork and belonging
(% agree/strongly agree)
Create a workplace free from
discrimination and hostility
(% good/excellent)
Encourage employees
to share their feelings
(% good/excellent)
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Employees are over 10 times more likely to
recommend a purpose-led company.
Employees are 4 times more likely to
stay at a purpose-led company.
10X
4X
Employee Research → Company Satisfaction
Purpose is a brand’s superpower for winning
inside to win outside, driving productivity,
loyalty and word of mouth endorsement.
of employees say working for a
purpose-led company is bringing
out their best work.
80%
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Question: Which
qualities below do
you consider to be
critical for a “healthy”
company culture?
Purpose is not a Band-Aid for lack of
culture. Companies need to focus on
human-centered culture first and foremost.
0% 10% 20% 30% 40% 80%
70%
60%
50%
Honesty + transparency
Work-life balance for employees
A focus on employee wellness
Two-way feedback
Collaboration among employees
A clear set of values that guides behavior
A focus on customers + clients
Clearly defined processes
75%
68%
62%
58%
57%
55%
51%
49%
Employee Research → Cultural Values
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Methodology
The Business
Imperative of ESG
Wave 1
Online survey of ~2,300 U.S.
consumers age 16-74 in Q4, 2019.
Wave 2
Online survey of ~2,500 U.S.
consumers age 16-74 in Q1, 2021.
Wave 3
Online survey of ~2,500 U.S.
consumers age 16-74 in Q2, 2022.
Wave 4
Online survey of ~2,500 U.S.
consumers age 16-74 in Q1, 2023.
We’ve been studying stakeholder sentiment
around purpose, sustainability and ESG for the
past four years, and have conducted waves
of research that explore people’s thoughts,
behaviors and motivations across stakeholder
perspectives as consumers and employees.
2,500
2,000
1,500
1,000
500
0
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Consumers
79% of consumers say it’s
important to live their life
sustainably despite inflation
and recessionary fears.
Source: Barkley Purpose Study 2023
Employees
78% of employees say they
want to work for a company
that shares their values.
Source: Barkley Culture Study 2023
Customers
280+ supply chain members
with combined purchasing
power of $6.4 trillion
require their suppliers to
disclose on ESG.
Source: CDP
Investors
680 investors with over
$130 trillion in assets
requested companies
disclose on climate,
forestry and water.
Source: CDP
The Business Case
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Research + Insights
About Barkley
Barkley is an independent creative idea company that builds whole brands for modern consumers,
employees and all stakeholders. We do this through three idea centers: strategy, design and activation.
As a Certified B Corporation™, we believe all brands, including ours, can be a force for good in the world.
Our dedicated Impact Team helps brands define their unique purpose, and develops transformational
strategies that ignite behavioral change inside and outside. This approach creates an authentic connection
with people in a way that fuels profit and growth, and leaves a positive impact on the world.
barkleyus.com
For questions and inquiries, contact Lindsey DeWitte, President, PR and EVP, Purpose + Sustainability
at ldewitte@barkleyus.com.
About The Whole Brand Project
The Whole Brand Project is Barkley’s lab for studying and celebrating the power of whole brands and how they are
winning with markets, people, communities and the planet.
Ready to build a business case within your own organization on purpose? Contact us for a customized data readout.
We have insights on purpose and sustainability by category level, along with data on consumer beliefs, motivations
and behaviors since 2019. This data can be sliced by demographics including age, gender, income, life-stage, race,
political ideology and geographical region.
wholebrandproject.com
For questions and inquiries, contact Tim Galles, Director, The Whole Brand Project, at tim@wholebrandproject.com.