The document describes a new approach called Contextual Nutrition developed by Good Measures to help individuals meet their unique nutritional needs. Contextual Nutrition takes into account factors like age, gender, activity level, medical conditions and medications to determine personalized nutritional requirements. Good Measures uses their proprietary Good Measures Index (GMI) to evaluate how well a person's food choices and exercise patterns align with their health goals. The GMI and meal suggestions aim to help users make optimal choices given their individual profile and preferences. Good Measures provides these services through a digital platform and mobile apps.

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© Copyright 2014 Good Measures, LLC
Good Measures, LLC
Sixty State Street, Suite 700
Boston, MA 02109
Raising the Bar on Lifestyle Support

2. You are unique…
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Active
outdoor
enthusiast
45-year old
working
mother

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Your nutritional needs are unique…
Moreomega 3
Less
sodium
Less
saturated fat
Active
outdoor
enthusiast
45-year old
working
mother

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By meeting your unique nutritional needs you will…
Moreomega 3
Less
sodium
Less
saturated fat
Active
outdoor
enthusiast
45-year old
working
mother
Reducethe risk ofdevelopingchronicconditions
Better
manage
medical
conditions

5. Your daily dilemma:
How do you meet your unique nutritional needs while
honoring your personal eating and exercise preferences?
5
Your daily
choices

6. Good Measures has developed a breakthrough approach
to help you meet your unique nutritional needs while
honoring your personal eating and exercise preferences…
6
Your daily
choices
Good Measures

7. Good Measures combines clinical and peer support with
state-of-the-art technology to help you achieve behavior
change related to eating and exercise…
Registered!
Dietitian!
The Good Measures Digital Platform
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Member!

8. To define nutritional needs, Good Measures collaborates
with leading clinical experts…
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The Good Measures approach leverages two breakthrough
(patent pending) concepts…
Registered!
Dietitian!
Contextual Nutrition
The Good Measures Index
Member!

10. Contextual Nutrition…
The classic model:
Food Focused Nutrition
Food Choices based on:
“Good” Foods and “Bad” Foods
The new model:
Person Focused Contextual Nutrition
Food Choices based on:
Your Unique Needs
Your Personal Preferences
Your daily
choices
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11. Contextual Nutrition is an approach that incorporates
YOUR personal nutritional needs…which reflect YOUR
age, YOUR gender, YOUR activity level, YOUR medical
conditions, and YOUR medications…
• Age"
• Gender"
• Conditions"
• Medications"
• Etc."
"
• Age"
• Gender"
• Activity level"
• Conditions"
• Medications"
• Etc."
Factors That Impact!
Nutritional Needs: !
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12. To enable you to make choices in the context of your
unique nutritional needs and personal preferences, we
invented The Good Measures Index (GMI)…
Good
Measures
Index
100
68
12

13. Your GMI is a simple but powerful measure of how your
exercise and food choices are impacting your health goals…
Given your recent food
choices and exercise, you
have a unique profile of
nutritional deficits and
excesses. Your GMI simply
summarizes these deficits
and excesses.
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14. Good Measures
Index
100
A high GMI (near 100) means that your
recent exercise and food choices are very
consistent with achieving your health goals.
Your GMI…
92
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15. Good Measures
Index
100
A low GMI means that your recent exercise
and food choices are NOT consistent with
achieving your health goals. 40
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Your GMI…

16. 10 “optimal for you” new food
suggestions from each food group
(out of the 23,000 foods available in
most supermarkets)"
Your GMI makes it possible to understand how well a
particular meal or snack meets your highly personalized
needs and preferences…
Meal and Snack Suggestions !
Meals and snacks that are “optimal” for
you right now selected from:"
• Foods you eat and"
• Foods from Good Measures meal libraries"
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17. The Good Measures Contextual Nutrition approach
can be used as a stand-alone system to help you manage
individual eating and exercise patterns or to amplify
others...
Registered!
Dietitian!
• Weight Watchers
• Atkins Diet
• DASH Diet
• The Zone Diet
• Etc.
The Good Measures Digital Platform
17
Member!

18. To access Good Measures, enter your registration code
by clicking “Sign up Today” at www.goodmeasures.com
or download the app…
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iPhone and Android
apps available for
download"
Registered!
Dietitian!

19. “My Good Measures Index is 81.
What’s yours?”