2. .
What is Sleep?
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Sleep is a natural psychological
response.
It forms around one third of a human life.
It is essential for survival.
3. The types of Sleep:
•rapid eye movement (REM)
-characterized by random rapid movement
of the eyes
•non-rapid eye movement (NREM)
sleep
-your muscles become more relaxed
-you may begin to have slow-wave (delta)
brain activity.
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4. Solution
Close the gap
Our product makes online
shopping more available
to small business owners,
and no other product on
the market offers the
same benefits
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for
adding products to third-
party retail websites
Easy to use
A simple product that
gives customers
the information they need
to order online and ship to
their location
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The 4 stages
of Sleep
There are a total of 4 stages of sleep.
1-3 stages are in the NREM type.
The 4th stage is REM type.
5. The 4 Stages of Sleep
Stage 1
Stage 2
Stage 3
Stage 4
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There are 4 stages of sleep
These stages alternate throughout the night
6. Product benefits
1. Simple and efficient to use
2. Areas for community connections
3. Online store and market swap
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Stage 1:
The person is aware of their surroundings
They may awake easily
The mind relaxes
7. Company overview
Stage 2:
People spend 50% of their total sleep time in this
stage
Your eye movements stop
Your breathing and heart rate became regular
8. Business model
Research
We based our research on
market trends and social
media trends
Abstract
We believe people need
better tools for online
shopping that cater to
small business owners
Design
Minimalist design and
easy to use
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Stage 3
• It is at this stage your body starts to
repair.
• You slowly progress to your deepest
sleep.
• Things you have learned are often
consolidated.
• Your breathings slows down.
9. Solution
Close the gap
Our product makes online
shopping more available
to small business owners,
and no other product on
the market offers the
same benefits
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for
adding products to third-
party retail websites
Easy to use
A simple product that
gives customers
the information they need
to order online and ship to
their location
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Stage 4:
Often called REM sleep
The body is relaxed and immobilized
Your eyes move rapidly
You dream
10. The importance of Sleep
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Prolonged sleep deprivation will lead to long
term negative effects
To let the body rest and recover
Sleep can better your mood
Improves memory
11. Good sleep
habits:
Consistent sleep schedule
Drinking water
Less Screentime
Dim lights when going to sleep
8 hours of sleep
Avoid caffeine and nicotine
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12. .
• Sleep
Deprivation
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A term used when a person
lacks sleep
• Sleep
schedule
Is an indicator as to
when a person will wake
up and go to sleep
13. Our competition
Convenient
Competitor A
Contoso Ltd.
Affordable Expensive
Competitor D
Competitor E
Competitor B
Competitor C
Inconvenient
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Effects of Prolonged Sleep Deprivation:
• Poor
balance
• Weight
gain
• Weakened
immunity
• Memory
issues
• Trouble
focusing
and
processing
information
14. Solution
Close the gap
Our product makes online
shopping more available
to small business owners,
and no other product on
the market offers the
same benefits
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for
adding products to third-
party retail websites
Easy to use
A simple product that
gives customers
the information they need
to order online and ship to
their location
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A PERSON THAT SLEPT ENOUGH A PERSON THAT LACKS SLEEP
Happier mood
Better memory recall
Strong immune system
A more positive mindset
More productive
Irritable
Forgets a lot of things
Gets sick easily
More likely to have negative thoughts
No energy to do work
15. In conclusion:
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Sleep is as important as eating and breathing
Sleep deprivation cause negative effects
A sleep schedule will help in preventing sleep
deprivation
Taking care of yourself is very important
