Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
No Mans Land - Doug Tatum - BRAG Denver Business NetworkingArif Gangji
This document discusses the challenges that businesses face when transitioning from small to large. It refers to this transitional stage as "No Man's Land" where businesses are too big to be small but too small to be big. Some key points:
- Businesses in No Man's Land experience much faster growth and job creation than average US businesses, yet make up a small percentage of total establishments.
- Navigating No Man's Land successfully requires addressing challenges in four areas: realigning with the market, hiring senior management, understanding your business model, and raising money.
- Common blind spots for businesses in this stage include lack of team alignment, accountability, clear value proposition, and understanding of profitability
18 Reasons to Invest in Visual Marketing NowSnap Ireland
Visual marketing is highly effective because people process visual information much faster than text. Images are processed 60,000 times faster than text by the brain. Visual content gets more attention and is better remembered. Articles with images get 94% more views than those without. Additionally, visual content is more likely to be shared on social media. Presentations with visual aids are 43% more persuasive than those without images. Overall, the use of visual content improves understanding, memorability, and engagement with marketing campaigns and materials.
The document discusses how to determine the theme of a text. The theme is what the text tries to communicate and may be debatable. To convince readers of your theme, you must prove your authority by providing evidence from the text. For example, after deciding T.S. Eliot's "The Wasteland" has a theme of destruction, you would cite evidence like the repetition of "burning" in "The Fire Sermon," which implies destruction. The evidence should occur throughout the text to strongly support the proposed theme.
Automated emails retailers should consider include welcome/onboarding emails, browse and cart abandonment emails, recommendation emails, product review requests, birthday emails, replenishment/reminder emails, and cross-sell/upsell emails. These emails provide value to customers, typically have high conversion rates, and generate ongoing revenue with little effort. The document provides best practices for each type of automated email, such as timing, content, incentives, and series approaches. It also includes examples and case studies on email performance from retailers.
Through the EMS Compass initiative, the EMS community will develop tools that can be used to measure EMS system performance and the quality of patient care. This will lead to unprecedented capability for local EMS agencies, systems, regions and states to assess conditions and embark on widespread improvement.
A pound of tasty content and a pinch of seoHeadChannel
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
No Mans Land - Doug Tatum - BRAG Denver Business NetworkingArif Gangji
This document discusses the challenges that businesses face when transitioning from small to large. It refers to this transitional stage as "No Man's Land" where businesses are too big to be small but too small to be big. Some key points:
- Businesses in No Man's Land experience much faster growth and job creation than average US businesses, yet make up a small percentage of total establishments.
- Navigating No Man's Land successfully requires addressing challenges in four areas: realigning with the market, hiring senior management, understanding your business model, and raising money.
- Common blind spots for businesses in this stage include lack of team alignment, accountability, clear value proposition, and understanding of profitability
18 Reasons to Invest in Visual Marketing NowSnap Ireland
Visual marketing is highly effective because people process visual information much faster than text. Images are processed 60,000 times faster than text by the brain. Visual content gets more attention and is better remembered. Articles with images get 94% more views than those without. Additionally, visual content is more likely to be shared on social media. Presentations with visual aids are 43% more persuasive than those without images. Overall, the use of visual content improves understanding, memorability, and engagement with marketing campaigns and materials.
The document discusses how to determine the theme of a text. The theme is what the text tries to communicate and may be debatable. To convince readers of your theme, you must prove your authority by providing evidence from the text. For example, after deciding T.S. Eliot's "The Wasteland" has a theme of destruction, you would cite evidence like the repetition of "burning" in "The Fire Sermon," which implies destruction. The evidence should occur throughout the text to strongly support the proposed theme.
Automated emails retailers should consider include welcome/onboarding emails, browse and cart abandonment emails, recommendation emails, product review requests, birthday emails, replenishment/reminder emails, and cross-sell/upsell emails. These emails provide value to customers, typically have high conversion rates, and generate ongoing revenue with little effort. The document provides best practices for each type of automated email, such as timing, content, incentives, and series approaches. It also includes examples and case studies on email performance from retailers.
Through the EMS Compass initiative, the EMS community will develop tools that can be used to measure EMS system performance and the quality of patient care. This will lead to unprecedented capability for local EMS agencies, systems, regions and states to assess conditions and embark on widespread improvement.
A pound of tasty content and a pinch of seoHeadChannel
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
1) Know your audience and speak to them in a way they can understand by understanding their goals, context, and preferences.
2) Test assumptions about your audience through A/B testing, surveys, and by challenging your own assumptions.
3) Create content that guides users to take desired actions through clear value propositions, emotional appeals, and directing attention on the page.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
This document provides principles for persuasive web design. It discusses the importance of clarity, visual appeal through positive first impressions, strong visual hierarchy, conserving user attention, and having one primary action per screen. Specific tips are given, such as being specific, keeping designs simple, and only presenting the next step when users are ready. Research is cited showing that simpler designs with attention to visual cues can increase conversions and revenue. The document concludes by offering a book on web design principles and providing contact information.
The document discusses the importance and benefits of using video in marketing strategies. It highlights how cloud technologies make video creation and sharing easier. Several examples are provided of successful viral marketing video campaigns created by big brands like Turkish Airlines as well as user-generated remixes of movie trailers. The document also discusses how WeVideo, a video creation platform, enables businesses to engage customers and create various types of professional marketing videos without large budgets.
Cognitive biases for mediators and negotiatorsEnda Young
Cognitive biases for mediators and negotiators.
For those working in the field of mediation and negotiation these cognitive biases are to be reflected upon regularly and dismissed at our peril. The intention of the following slides is not be a exhaustive list of all cognitive biases but rather to highlight some of the ones I feel to be most important.
15 A/B Testing Stats That Will Blow your MindWishpond
A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other.
The goal is to identify changes that increase the chance of the what you want to occur, occurring.
Here are 15 awesome A/B testing statistics to inspire your own tests.
The document summarizes key findings from a 2012 study on women's use of social media. Over 2,000 women were surveyed about their habits and opinions regarding blogs, Facebook, Twitter, Pinterest and other platforms. Some of the main findings include: 1) Women trust blogs the most to provide reliable information and advice, with 98% of active blog readers reporting they trust blogs. 2) Blogs have the highest rate of driving purchases, with 87% of women reporting making a purchase based on a blog recommendation. 3) While Facebook is mainly used for socializing, blogs are preferred for tasks like finding product information, reviews and making purchase decisions.
The document outlines 10 PPC marketing hacks presented by Larry Kim at #SEARCHFEST. They include improving quality score in AdWords to lower costs and increase visibility, writing "unicorn ads" that get 6x the average click-through rate, leveraging quality score for social media ads, implementing people-based targeting, optimizing ads on the Google Display Network, formatting display ads like content, boosting mobile conversions with call extensions, advertising in Gmail inboxes, promoting videos on YouTube to increase organic traffic, and gaining early adoption of new Google features. The overall message is that unconventional tactics can provide significant advantages in paid search marketing.
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentBazaarvoice
This document discusses 6 themes that have driven major Google updates over 16 years: content, markup, reputation, user experience, freshness, and revenue. It provides examples of how Bazaarvoice's SEO product addresses these themes by increasing content volume and freshness through user-generated content, and reducing duplicate content issues. Case studies show traffic and ranking gains for clients who implemented the Bazaarvoice SEO integration.
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
These slides are from a presentation by Laurence Vincent, UTA Brand Studio Chief Branding Officer, at the 2014 South by Southwest Interactive festival. It includes data from a Brand Dependence study on leading social media brands. It is not a complete record of the presentation.
The document discusses trends in interactive content marketing. It finds that interactive content is more effective than passive content at engaging buyers, differentiating brands, and educating buyers. Specifically, it identifies 6 trends:
1. A focus on engagement through more interactive content like quizzes and assessments that require active participation.
2. Prioritizing quality over quantity by taking best content and repurposing it into multiple interactive experiences.
3. Creating "youtility" through useful content like assessments, configurators and solutions that help buyers learn, do or decide.
4. Rapid innovation in user experience design with modern interactions to engage visitors.
5. Visual and interactive storytelling to build emotional connections
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014Koozai
The Digital Marketing industry is obsessed with creating "Great Content" but what does that actually mean? Mike looks at whether sometimes it's better to create "Boring Content" instead as part of your Content Strategy.
Including how companies on the FTSE 100 and AMEX 100 use boring content to earn billions.
The document provides guidance on how to be a top service team by focusing on delivering an excellent customer experience. It emphasizes that customers should feel good and want to return. Tips include exceeding customer expectations, putting their needs as a priority, listening effectively, and maintaining a professional and caring attitude. Maintaining high customer satisfaction and loyalty requires service teams to solve problems, deliver value and ensure every customer interaction is positive.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
This document discusses goal-driven design, which focuses on aligning digital strategies and tactics with business and user goals. It advocates starting with goals, then defining strategies to fulfill those goals, and tactics to fulfill the strategies. This ensures digital efforts are purposeful and avoid wasteful features. The document also discusses applying Bauhaus principles of form following function, continuously improving tactics using kaizen, and communicating goals across teams.
Change Management Training – Gaining Support from Staffdanieljohn810
The document discusses strategies for gaining support from staff during a change initiative including gathering data, addressing concerns, evaluating progress, and celebrating successes. It emphasizes the importance of communication, actively involving managers, collecting feedback, recognizing contributions, and sharing results of the change. Key steps include using tools like force field analysis to understand influences, providing forums for input, adapting plans based on feedback, and acknowledging milestones through individual, public, and group celebrations.
Diploma in Project Management – How to Create a Work Breakdown Structure (WBS...danieljohn810
The document discusses decomposing project work into a work breakdown structure (WBS) and activity list. It explains that the WBS breaks deliverables into components while the activity list defines the actions needed to create the deliverables. Each work package in the WBS is decomposed into schedule activities. Templates from past projects can be used for the activity list. Rolling wave planning involves planning near term work in detail while keeping longer term work at a higher level until it is closer.
Understanding Constraints and Relationships in Primavera P6 8.2danieljohn810
This document discusses constraints and relationships in Primavera P6. Constraints are used to restrict activity dates for reasons like site availability, client information supply, or required project finish dates. There are four types of dependencies - finish-to-start, start-to-start, start-to-finish, and finish-to-finish - that define relationships between predecessor and successor activities. The document also provides visual examples of how dependencies appear in different Primavera views.
This document discusses the seven basic principles of project management proposed by R. Max Wideman in his work "First Principles of Project Management". The seven principles are: success, commitment, tetrad-tradeoff, primary communication channel, cultural suitability, process, and life-cycle. The principles focus on defining success, gaining commitment from sponsors and teams, balancing project scope, quality, time and cost, clear communication channels, matching management style to the project, establishing processes and policies, and planning before implementation.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
1) Know your audience and speak to them in a way they can understand by understanding their goals, context, and preferences.
2) Test assumptions about your audience through A/B testing, surveys, and by challenging your own assumptions.
3) Create content that guides users to take desired actions through clear value propositions, emotional appeals, and directing attention on the page.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
This document provides principles for persuasive web design. It discusses the importance of clarity, visual appeal through positive first impressions, strong visual hierarchy, conserving user attention, and having one primary action per screen. Specific tips are given, such as being specific, keeping designs simple, and only presenting the next step when users are ready. Research is cited showing that simpler designs with attention to visual cues can increase conversions and revenue. The document concludes by offering a book on web design principles and providing contact information.
The document discusses the importance and benefits of using video in marketing strategies. It highlights how cloud technologies make video creation and sharing easier. Several examples are provided of successful viral marketing video campaigns created by big brands like Turkish Airlines as well as user-generated remixes of movie trailers. The document also discusses how WeVideo, a video creation platform, enables businesses to engage customers and create various types of professional marketing videos without large budgets.
Cognitive biases for mediators and negotiatorsEnda Young
Cognitive biases for mediators and negotiators.
For those working in the field of mediation and negotiation these cognitive biases are to be reflected upon regularly and dismissed at our peril. The intention of the following slides is not be a exhaustive list of all cognitive biases but rather to highlight some of the ones I feel to be most important.
15 A/B Testing Stats That Will Blow your MindWishpond
A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other.
The goal is to identify changes that increase the chance of the what you want to occur, occurring.
Here are 15 awesome A/B testing statistics to inspire your own tests.
The document summarizes key findings from a 2012 study on women's use of social media. Over 2,000 women were surveyed about their habits and opinions regarding blogs, Facebook, Twitter, Pinterest and other platforms. Some of the main findings include: 1) Women trust blogs the most to provide reliable information and advice, with 98% of active blog readers reporting they trust blogs. 2) Blogs have the highest rate of driving purchases, with 87% of women reporting making a purchase based on a blog recommendation. 3) While Facebook is mainly used for socializing, blogs are preferred for tasks like finding product information, reviews and making purchase decisions.
The document outlines 10 PPC marketing hacks presented by Larry Kim at #SEARCHFEST. They include improving quality score in AdWords to lower costs and increase visibility, writing "unicorn ads" that get 6x the average click-through rate, leveraging quality score for social media ads, implementing people-based targeting, optimizing ads on the Google Display Network, formatting display ads like content, boosting mobile conversions with call extensions, advertising in Gmail inboxes, promoting videos on YouTube to increase organic traffic, and gaining early adoption of new Google features. The overall message is that unconventional tactics can provide significant advantages in paid search marketing.
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentBazaarvoice
This document discusses 6 themes that have driven major Google updates over 16 years: content, markup, reputation, user experience, freshness, and revenue. It provides examples of how Bazaarvoice's SEO product addresses these themes by increasing content volume and freshness through user-generated content, and reducing duplicate content issues. Case studies show traffic and ranking gains for clients who implemented the Bazaarvoice SEO integration.
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
These slides are from a presentation by Laurence Vincent, UTA Brand Studio Chief Branding Officer, at the 2014 South by Southwest Interactive festival. It includes data from a Brand Dependence study on leading social media brands. It is not a complete record of the presentation.
The document discusses trends in interactive content marketing. It finds that interactive content is more effective than passive content at engaging buyers, differentiating brands, and educating buyers. Specifically, it identifies 6 trends:
1. A focus on engagement through more interactive content like quizzes and assessments that require active participation.
2. Prioritizing quality over quantity by taking best content and repurposing it into multiple interactive experiences.
3. Creating "youtility" through useful content like assessments, configurators and solutions that help buyers learn, do or decide.
4. Rapid innovation in user experience design with modern interactions to engage visitors.
5. Visual and interactive storytelling to build emotional connections
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
The "Boring Industry" Content Marketing Blueprint #BrightonSEO 2014Koozai
The Digital Marketing industry is obsessed with creating "Great Content" but what does that actually mean? Mike looks at whether sometimes it's better to create "Boring Content" instead as part of your Content Strategy.
Including how companies on the FTSE 100 and AMEX 100 use boring content to earn billions.
The document provides guidance on how to be a top service team by focusing on delivering an excellent customer experience. It emphasizes that customers should feel good and want to return. Tips include exceeding customer expectations, putting their needs as a priority, listening effectively, and maintaining a professional and caring attitude. Maintaining high customer satisfaction and loyalty requires service teams to solve problems, deliver value and ensure every customer interaction is positive.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
This document discusses goal-driven design, which focuses on aligning digital strategies and tactics with business and user goals. It advocates starting with goals, then defining strategies to fulfill those goals, and tactics to fulfill the strategies. This ensures digital efforts are purposeful and avoid wasteful features. The document also discusses applying Bauhaus principles of form following function, continuously improving tactics using kaizen, and communicating goals across teams.
Change Management Training – Gaining Support from Staffdanieljohn810
The document discusses strategies for gaining support from staff during a change initiative including gathering data, addressing concerns, evaluating progress, and celebrating successes. It emphasizes the importance of communication, actively involving managers, collecting feedback, recognizing contributions, and sharing results of the change. Key steps include using tools like force field analysis to understand influences, providing forums for input, adapting plans based on feedback, and acknowledging milestones through individual, public, and group celebrations.
Diploma in Project Management – How to Create a Work Breakdown Structure (WBS...danieljohn810
The document discusses decomposing project work into a work breakdown structure (WBS) and activity list. It explains that the WBS breaks deliverables into components while the activity list defines the actions needed to create the deliverables. Each work package in the WBS is decomposed into schedule activities. Templates from past projects can be used for the activity list. Rolling wave planning involves planning near term work in detail while keeping longer term work at a higher level until it is closer.
Understanding Constraints and Relationships in Primavera P6 8.2danieljohn810
This document discusses constraints and relationships in Primavera P6. Constraints are used to restrict activity dates for reasons like site availability, client information supply, or required project finish dates. There are four types of dependencies - finish-to-start, start-to-start, start-to-finish, and finish-to-finish - that define relationships between predecessor and successor activities. The document also provides visual examples of how dependencies appear in different Primavera views.
This document discusses the seven basic principles of project management proposed by R. Max Wideman in his work "First Principles of Project Management". The seven principles are: success, commitment, tetrad-tradeoff, primary communication channel, cultural suitability, process, and life-cycle. The principles focus on defining success, gaining commitment from sponsors and teams, balancing project scope, quality, time and cost, clear communication channels, matching management style to the project, establishing processes and policies, and planning before implementation.
This document discusses etiquette for destination weddings. It advises choosing a destination carefully to consider guests' financial obligations. During planning, cut back on pre-wedding events so guests don't feel obligated to buy multiple gifts. Try to get discounts on accommodations and activities for guests. Take pressure off guests by hosting meals and paying bills to make the wedding fun and affordable for all.
Diploma of Project Management – How to Set Up Project Activity Sequencesdanieljohn810
This document discusses how to set up project activity sequences. It explains that once a project activity list is created, the activities must be arranged logically. This can be done through computer-driven scheduling software, manual sequencing, or a blended approach. When sequencing activities, the project manager should consider the project scope statement, activity list, activity attributes, milestone list, and approved change requests to ensure all necessary work is included.
Australian Workplace Health and Safety Resourcesdanieljohn810
LMIT delivers certificates and diplomas in occupational health and safety (OHS) across Australia. The document lists websites for various OHS regulators by jurisdiction, including those for mining safety. It also provides international safety body websites and other relevant OHS resources and organizations. The information is intended to provide students and others easy access to WHS legislation and information based on their geographical location.
Cert IV OHS - WHS Responsibilities and Legislative Requirementsdanieljohn810
The document discusses the duties and responsibilities of various parties under Work Health and Safety (WHS) legislation. It outlines the general duty of care to ensure worker health and safety for persons conducting businesses, those in control of workplaces, designers, manufacturers, suppliers, installers, officers, workers and other persons on site. It also describes the specific duties for each party to take reasonable care, provide safe systems and facilities, issue instructions, report hazards and more to comply with WHS laws.
Certificate IV Project Management - Activity Duration Estimating (Inputs)danieljohn810
The document discusses various inputs that are considered when estimating activity durations for projects in the Certificate IV Project Management qualification. These inputs include enterprise environmental factors like historical duration databases, organisational process assets such as previous project results and records, the project scope statement including constraints and assumptions, the activity list and attributes, resource requirements and calendars, the project management plan including risk registers and cost estimates, and activity cost estimates if already completed. All of these inputs are analyzed and considered when producing estimates of activity durations for the schedule.
Certificate IV OHS - Glossary of Common OHS Termsdanieljohn810
The document provides definitions for common occupational health and safety (OHS) terms relevant to studying a Certificate IV in OHS. It defines key terms such as change management, code of practice, exposure standard, fail-to-safe, hierarchy of control, interlock, lag indicator, lead indicator, personal protective equipment, safe design, and standards. Developing a glossary of OHS terms is recommended to ensure understanding of basic terminology when studying for the Certificate IV qualification.
Writing Meeting Agendas - Business Writing Skills Training Coursesdanieljohn810
Writing effective meeting agendas is important for keeping business meetings focused and productive. The document discusses the basic structure of agendas, including listing the date, time, location, duration, purpose, attendees, discussion items, and time allotted for each item. It also provides tips for determining item priority and flow, setting reasonable timing, and using a "parking lot" for topics outside the agenda. Well-written agendas can improve meetings and avoid wasting valuable time.
Diploma of Project Management - Activity Resource Estimating (Outputs)danieljohn810
The document discusses activity resource estimating as part of the Diploma of Project Management qualification. It describes estimating the types and quantities of resources required for each schedule activity and work package. It also covers incorporating resource requirements into activity attributes, updating calendars and structures if change requests are approved, and requesting changes to activities through an integrated change control process.
Cert IV Project Management - Activity Duration Estimating (Tools and Techniques)danieljohn810
This document discusses different techniques for estimating activity durations in project management, including expert judgement, analogous estimating, parametric estimating, three-point estimates, and reserve analysis. It notes that activity duration estimates should include some indication of possible variance, and that the outputs of duration estimating include updated activity attributes and assumptions in the project schedule.
Schedule Development - Diploma in Project Management danieljohn810
Schedule development is an iterative process that determines start and finish dates for project activities. It relies on the project network diagram, time estimates, and resource estimates to create an approved baseline schedule. Schedule development continues throughout the project as the plan changes and risks occur or are addressed. Key inputs include the project scope statement, activity list, network diagrams, resource requirements, calendars, duration estimates, and the project management plan.
Occupational Health and Safety Training -The Role of Managers in WHSdanieljohn810
Managers at all levels play a key role in workplace health and safety (WHS) by creating an organizational culture where WHS is a priority. Effective strategic planning for WHS should deliver a safe physical environment, suitable equipment, work procedures, and trained workers. The senior managers' approach to strategic planning, goals, measurements, and evaluations impacts the culture and WHS effectiveness. A learning culture is also important, where the organization is willing to identify and address WHS issues. WHS risks are part of all business activities and should be integrated into strategic planning. Research shows that companies with good WHS performance tend to outperform others in share price growth over the long term.
Executive Assistant Training - Advanced PA Trainingdanieljohn810
This document describes an advanced training course for executive assistants that covers important interpersonal and organizational skills. The one-day course teaches assistants how to better manage their time, prioritize tasks, communicate effectively, take initiative, handle their manager's needs, and prevent burnout. Attendees receive a certificate and 12 months of support from the instructor in a small class setting.
Occupational Health and Safety Training - WHS Needs and Priorities (Legal Req...danieljohn810
This document discusses determining work health and safety (WHS) needs and priorities in consultation with managers and other stakeholders. WHS priorities must consider legal requirements, hazards and risks, and the effectiveness of current WHS activities. Legal requirements set out in WHS legislation require protecting worker health and safety, including providing safe equipment and facilities, training, and consultation. Priorities are set by weighing risks and costs of addressing them, with the standard being to reduce risks "so far as is reasonably practicable." The first WHS strategic goal should be ensuring compliance with legal requirements.
Occupational Health and Safety Training - WHS Needs and Prioritiesdanieljohn810
The document discusses the criteria and process for developing an occupational health and safety (OHS) strategic plan, including determining needs, priorities, hazards, and risks. It emphasizes focusing on high-consequence risks rather than just lost-time injuries, and stresses consulting managers, workers, and OHS specialists to understand hazards, assess current activities, identify gaps, and develop effective controls to achieve OHS goals. A strategic plan requires understanding the current situation and desired future through consultation, information gathering like audits, and addressing legal obligations.
Glossary of OHS Terms - Diploma in Occupational Health and Safetydanieljohn810
The document defines key terms relevant to participating in the management of occupational health and safety information and data systems. It provides definitions for over 20 terms including agency, breakdown agency, data, key person, lag indicator, lead indicator, lost time injury and diseases, mechanism of incident or injury, medical treatment injury, negative performance indicators, occurrence, performance indicator, positive performance indicators, qualitative data, quantitative data, total recordable injuries, work related injury, work related disease, reliability of data, statistic, validity of data, and stakeholders. The glossary is intended to ensure the reader has a basic understanding of important OHS terminology.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
63662490260Kalyan chart, satta matta matka 143, satta matka jodi fix , matka boss OTC 420, Indian Satta, India matka, matka ank, spbossmatka, online satta matka game play, live satta matka results, fix fix fix satta namber, free satta matka games, Kalyan matka jodi chart, Kalyan weekly final anl matka 420
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Cover Story - China's Investment Leader - Dr. Alyce SU
Why Fortune 500 Companies Struggle With Organic SEO
1.
2. Great SEO Post From Search Engine Watch
―The firm I work with recently issued organic
search rankings for the world’s leading high-tech
marketers using the patented Covario SEO Audit
Score™ system.
3. We took a look at how well Fortune 500 high-tech
companies optimize their landing pages for specific
keywords, so that they play a critical role in giving their
brands optimal search engine visibility for high-traffic terms
and phrases.
Within the overall scoring system, there are sub-scores for
content, technical quality and linking. We found that those
high-tech marketer websites with Content Audit Scores
above 75 (out of 100) also had an average Google organic
rank of 12. That’s page-two results, folks. Naturally the
lower the Content Audit Score, the lower the rankings in
the search engines for the high-tech sector.
4. Needless to say that the high-tech sector is teeming with
marketers who know more than a thing or two about
building lasting brands online. Many global brand marketers
understand that organic search is a powerful branding
channel when people are conducting product research. This
size of enterprise almost always has SEO programs in place
that follow what SEO best practices practitioners preach.
So why is it that the larger the enterprise the greater the
challenges they face when it comes to creating search
engine and people friendly content?
5. It’s because SEO is different for large companies as opposed
to smaller businesses. Yes — similar tactics are used to
optimize websites for small business and big businesses
alike, but on a different scale, of course. Enterprise level
websites create more problems for SEO practitioners not just
because they are bigger, but because they add layers of
complexity into each channel of their online marketing
processes.
For example, larger enterprise-level websites tend to have
some, if not all of the following issues to overcome.
6. SEO implementation hurdles due to:
Suboptimal content management systems (CMS)
IT resource challenges
Untrained and/or third party personnel
Budgeting limitations
Millions of pages; much of it duplicate or very similar
content
Multiple countries and languages with multiple entry pages
Flawed attribution data and/or limited analytics programs
Multiple stakeholders with divergent strategies
Multiple service providers with divergent priorities
7. Most online marketers and/or IT staff members for larger
businesses have also had some history with SEO. That is to
say that most, if not all, Fortune 500 firms have tackled
major or minor SEO initiatives over the past few years.
Consequently, each enterprise’s marketing structures,
technical processes, business priorities, and overall SEO
knowledge can be quite different from one enterprise to
another – even within in the same industry.
8. All of this adds up for making the race toward SEO success
a marathon more so than a sprint for big businesses. But
attaining SEO success doesn’t have to be this challenging,
especially when it comes to creating compelling, search
engine-friendly content. If some measure of accord can be
fostered between key stakeholders around business and
marketing goals, then the path toward winning the first leg
of a SEO race to higher rankings is not far very away. You
just have to be willing to separate the whole from it parts.
9. What the heck does that mean?
Let’s take a look at a ―normal‖ SEO initiative for a large
enterprise. What usually happens is … A senior executive
signs a contract with a SEO agency and hands off steerage
to a VP of marketing or sometimes IT. The VP in turn hands
off the SEO program management to a director, who is also
the up-line for the in-house SEO manager. The SEO in-
house manager will work with the organization’s personnel
and other third-party agencies for tactical implementation of
SEO recommendations as made by the SEO experts at the
agency.
10. This is a recipe for failure, especially when dealing with a
mature enterprise that has implemented multiple layers of
SEO recommendations over the years. Nowhere in the
process does a conversation occur about who controls the
content on the websites, on the microsites or blogs, in its
press releases, in Twitter and on Facebook, or at Flickr
and YouTube — let alone if the enterprise is willing and
able to flex business processes in order to improve
content quality of its individual online entities.
11. Otherwise what usually happens is that the SEO
consultancy invests time and money to produce some great
content that goes through to the online marketing team for
approval and then hits the public relations department’s
filters for branding continuity, and next gets reviewed and
edited by the legal team, only to secure sign-off and some
last-minute tweaks from a middle-manager who sends the
content to an off-shore IT department only to stand in line
for being added to the website during the next round of IT
updates.
12. Three months later the phenomenal SEO content sees the
light of day; however, it’s not what you wrote. It’s been
compartmentalized and broken down into being the same-old
plain vanilla piece of nothing that is now duplicated across
the enterprise’s websites in 22 countries in 18 languages.
This is the problem with enterprise level SEO campaigns
tasked with creating competing, search engine-friendly
content. This is why the real potential for producing SEO
success lies in optimizing the communication of expectations
of SEO goals up and down the different parts of an
enterprise’s online marketing ecosphere.
13. Search engine success for larger enterprises is attained
when SEO goals are wholly aligned with the enterprise’s
business and marketing goals, and then entirely
communicated throughout the many layers of the business
line. All SEO agencies need to do to affect this type of
paradigm shift is to bring the concept of the content
creation processes into the conversation from the get-go,
as opposed to waiting until it’s done-gone.‖
Post produced by P.J. Fusco