Learn the science behind why dieting virtually always fails to achieve lasting fat loss. The simple reason why diets fail is this: They put you into a fight against your own biology. All that will get you is short-term weight loss, followed by weight regain and an even slower metabolism than you have now. Fat loss is not about willpower and deprivation. It's time to start working with your biology instead of against it. *********COPY AND PASTE LINK BELOW TO SEE THE BOOK ON AMAZON.COM********* http://tinyurl.com/ariwhitten-ffl

1. By Ari Whitten
Why Do
Diets
FAIL?

2. Diets (i.e. calorie restriction) rely on a
very simple principle
The First Law of Thermodynamics

3. Diets (i.e. calorie restriction) rely on a
very simple principle
The First Law of Thermodynamics
which states...
Energy can neither be created nor destroyed

4. Which caused people to believe that fat gain
and fat loss are a simple matter of...
Calories in
(food)
Calories OUT
(exercise + metabolism)

5. Therefore, based on this idea, all you have to do to lose fat is ...
EAT LESS CALORIES AND BURN MORE CALORIES
So that CALORIES OUT > CALORIES IN

6. EAT LESS CALORIES AND BURN MORE CALORIES
So that CALORIES OUT > CALORIES IN
FAT LOSS
Exercise Diet
Therefore, based on this idea, all you have to do to lose fat is ...

7. To illustrate this idea, let's say you start
off in a situation where you are taking in
and burning about 2,000 calories per
day...

8. 2,000
Calories You
Eat
Calories You
Burn
2,000

9. Then you decide to go on a 1,300 calorie
per day diet...

10. 1,300
Calories You
Eat
2,000
Calories You
Burn
2,000

11. 1,300
Calories You
Eat
2,000
Calories You
Burn
Therefore, based on this logic, your body is
now burning 2,000 calories, but since you are
only taking in 1,300, your body is forced to get
those missing calories from somewhere.
To do that, the body burns off 700 calories of
body fat per day.
2,000

12. Voila...Fat loss!
It's that easy! All you have to do is eat less!

13. But wait a minute...
It turns out that's not really what the first law
of thermodynamics states...

14. The first law of thermodynamics actually DOES NOT state
that if you burn more calories and eat less calories, your body will burn off your
fat.
FAT LOSS
Exercise Diet

15. It only states that
If you burn more calories and eat less calories, your body must respond to that
by DOING SOMETHING!
Exercise Diet
BODY MUST DO
SOMETHING

16. What is that "something?"

17. Well, it's actually more like 3
somethings....

18. CALORIE DEPRIVATION from diet + exercise
(by decreasing
thyroid hormone)
METABOLISM
SLOWDOWN
Decreased exercise and
decreased NEAT
(non-exercise activity calorie
burning)
FATIGUE
(to further slow
metabolism)
MUSCLE
DESTRUCTION

19. CALORIE DEPRIVATION from diet + exercise
(by decreasing
thyroid hormone)
METABOLISM
SLOWDOWN
Decreased exercise and
decreased NEAT
(non-exercise activity calorie
burning)
FATIGUE
(to further slow
metabolism)
MUSCLE
DESTRUCTION
ALL OF THESE ARE DESIGNED TO DRAMATICALLY REDUCE "CALORIES OUT"

20. Between those 3 things, your body can
decrease calories burned each day by
HUNDREDS of calories...

21. So what actually happens when you go on
a diet looks more like this...

22. 2,000
Calories You
Eat
Calories You
Burn
2,000
You start off here...
Taking in and burning about 2,000
calories per day

23. 2,000
Calories You
Eat
Calories You
Burn
2,000
1,300
Then you go on a 1,300
calorie diet

24. You DO get an initial period of weight loss...

25. But here's where things get tricky...

26. Instead of continuing to BURN 2,000
calories per day and burning off 700
calories of body fat each day...
Your body simply does this...

27. 2,000
Calories You
Eat
Calories You
Burn
2,000
1,300 1,300
It brings "calories out" down to match your new level of "calories in"

28. Calories You
Eat
Calories You
Burn
And that means NO MORE FAT LOSS!
1,300 1,300

29. And it's actually much WORSE than just
that...

30. 1,300
Calories You
Eat
Calories You
Burn
1,300
1,500 Because as soon as calories
increase even just a little bit...
Even if you're still eating far LESS
food than you used to eat normally

31. 1,300
Calories You
Eat
Calories You
Burn
1,300
1,500 You are now in a calorie SURPLUS!
Now you’re getting fatter on a LOWER
calorie intake than you were eating
normally!

32. This is the reason why...
over 90% of Biggest Loser
participants GAIN BACK all the weight
they lose during the show!

33. The study found that the reason why they gained back all the weight
was NOT because they stopped dieting and exercising—but because of
“METABOLIC ADAPTATION.”
The Journal of Clinical Endocrinology & Metabolism. Metabolic Slowing with Massive Weight Loss despite Preservation of Fat-Free
Mass. Volume 97 Issue 7 | July 1, 2012.

34. Their metabolisms slowed
down so much from the
dieting and exercise that they
were burning over 500
calories per day LESS than
they were before!
The Journal of Clinical Endocrinology & Metabolism. Metabolic Slowing with Massive Weight Loss despite Preservation of Fat-Free
Mass. Volume 97 Issue 7 | July 1, 2012.
The study found that the reason why they gained back all the weight
was NOT because they stopped dieting and exercising—but because of
“METABOLIC ADAPTATION.”

35. According to
obesity
researcher and
neurobiologist
Stephan Guyenet
“...that’s where the calories in / calories out
theory fails—-it doesn’t account for that
dynamic regulation of energy balance...”

36. According to
obesity
researcher and
neurobiologist
Stephan Guyenet
“...that’s where the calories in / calories out
theory fails—-it doesn’t account for that
dynamic regulation of energy balance...”
The
DIET + EXERCISE
approach
because of
METABOLISM
SLOWDOWN
FAILS
In other words...

37. In reviewing the studies on dieting and weight loss, Traci Mann notes that short-term
weight loss from dieting does occur, but…
“these losses are not maintained... It is only the rate of weight
regain, not the fact of weight regain, that appears open to
debate.”
2 years after diet begins: 95% of people gain back all the weight they lost
3 years later: 41% weigh MORE than when they started the diet
Garner D.M., & Wooley, S. C. et al. (1991). Confronting the failure of behavioral and dietary treatments for obesity.
Clin Psychol, 11, 729–780. doi: 10.1016.
Does Dieting Lead to Lasting Fat Loss?
A review of the scientific studies from UCLA:

38. In reviewing the studies on dieting and weight loss, Traci Mann notes that short-term
weight loss from dieting does occur, but…
“these losses are not maintained... It is only the rate of weight
regain, not the fact of weight regain, that appears open to
debate.”
2 years after diet begins: 95% of people gain back all the weight they lost
3 years later: 41% weigh MORE than when they started the diet
Garner D.M., & Wooley, S. C. et al. (1991). Confronting the failure of behavioral and dietary treatments for obesity.
Clin Psychol, 11, 729–780. doi: 10.1016.
Does Dieting Lead to Lasting Fat Loss?
A review of the scientific studies from UCLA:

39. In reviewing the studies on dieting and weight loss, Traci Mann notes that short-term
weight loss from dieting does occur, but…
“these losses are not maintained... It is only the rate of weight
regain, not the fact of weight regain, that appears open to
debate.”
2 years after diet begins: 95% of people gain back all the weight they lost
3 years later: 41% weigh MORE than when they started the diet
Garner D.M., & Wooley, S. C. et al. (1991). Confronting the failure of behavioral and dietary treatments for obesity.
Clin Psychol, 11, 729–780. doi: 10.1016.
Does Dieting Lead to Lasting Fat Loss?
A review of the scientific studies from UCLA:

40. So there are really two COMPLETELY
different kinds of fat loss...

41. SHORT-TERM: LONG-TERM:
THE 2 KINDS OF FAT LOSS

42. The “eat less and burn more”
approach always WORKS here!
SHORT-TERM: LONG-TERM:
THE 2 KINDS OF FAT LOSS

43. The “eat less and burn more”
approach always WORKS here!
SHORT-TERM:
The “eat less and burn more”
approach virtually always FAILS here!
LONG-TERM:
THE 2 KINDS OF FAT LOSS

44. So if you just want to get lean for a bodybuilding or figure show, or your wedding day,
or your high school reunion, and you don't care if you balloon back up to your
previous weight afterwards...
Then doing a low calorie diet works perfectly.

45. But if you want to GET LEAN
and STAY LEAN for life, dieting
is simply NOT going to work

46. The typical cycle of a person who goes on
a diet looks like this...

47. YOU'RE FAT

48. YOU'RE FAT Your trainer/nutritionist tells you
"Just burn more calories
and eat less calories"

49. YOU'RE FAT Your trainer/nutritionist tells you
"Just burn more calories
and eat less calories"
Short-term weight loss

50. YOU'RE FAT
Short-term weight loss
FAT LOSS STOPS DUE TO
METABOLISM SLOWDOWN
(and decreased NEAT, and muscle
destruction)
Your trainer/nutritionist tells you
"Just burn more calories
and eat less calories"

51. YOU'RE FAT
Short-term weight loss
FAT REGAIN
Your trainer/nutritionist tells you
"Just burn more calories
and eat less calories"
FAT LOSS STOPS DUE TO
METABOLISM SLOWDOWN
(and decreased NEAT, and muscle
destruction)

52. YOU'RE FAT…AGAIN
Short-term weight loss
FAT REGAIN
Your trainer/nutritionist tells you
"Just burn more calories
and eat less calories"
FAT LOSS STOPS DUE TO
METABOLISM SLOWDOWN
(and decreased NEAT, and muscle
destruction)

53. Are you sick of going through this cycle
that doesn't lead anywhere?

54. Are you sick of dieting and suffering
through deprivation and hunger pangs,
only to regain all the fat 6 months later?

55. According to
obesity
researcher and
neurobiologist
Stephan Guyenet
“If there's one thing that's
consistent in the medical literature,
it's that telling people to eat fewer
calories does not help them lose
weight in the long term.”

56. THEY PUT YOU INTO A FIGHT AGAINST
YOUR OWN BIOLOGY!
The reason diets fail is because

57. And fighting against your biology is
simply not a battle you can win in the
long run.

58. But don't be discouraged!
There is a way you can achieve
permanent fat loss...

59. Want to know the secret of how to really achieve
lasting fat loss?

60. By working WITH your biology
instead of against it, you can
achieve lasting fat loss.
Effortlessly.

61. The secret is that fat loss is NOT about
willpower and deprivation.
It's about BIOLOGY.

62. And the best part is this:
• I won’t ask you to
eat less food.
• I won’t ask you to
eat low-carb.
• And I won’t ask
you to do any sort
of crazy
workouts.

63. Click the link to my book in the description and learn
the secret of permanent (and effortless) fat loss for
just $2.99
I promise it will be the best $3 you've ever spent in your entire life. Guaranteed.