Ian McMaster has worked as the editor-in-chief of Business Spotlight magazine since 2001. The magazine provides targeted material in English for German speakers and others who need to improve their business communication skills. Its typical customer is highly educated, between 25-50 years old, and needs English regularly for work. While continuing to innovate its print and online offerings, the magazine emphasizes providing content that is relevant, timely, and at the appropriate language level for its international audience.
Art of Letter Writing - Small tips that can make a differenceSameer Kachole
What ever we write, if we do not say from our heart, it is never Right. So, you make a Memo, Circular, Business letter or Love letter - Wright what is Right, feel the words that you write. Imagine the person who is going to read it and put down the emotion on paper.. and see the Magic.
Art of Letter Writing - Small tips that can make a differenceSameer Kachole
What ever we write, if we do not say from our heart, it is never Right. So, you make a Memo, Circular, Business letter or Love letter - Wright what is Right, feel the words that you write. Imagine the person who is going to read it and put down the emotion on paper.. and see the Magic.
Today, many marketers say the same thing that content is the most important thing in creating a professional video. And used as a marketing communication channel for consumers Get to know our brand And follow our brand And being a brand loyalty But it is not easy to use We will create content that will appeal to consumers and create a professional video.
ENC 3250 Professional Writing Midterm Reflectionkenyonflint
This is a Power Point presentation on what I have learned throughout the first half of the semester of my Professional Writing class at Florida Gulf Coast University.
Today, many marketers say the same thing that content is the most important thing in creating a professional video. And used as a marketing communication channel for consumers Get to know our brand And follow our brand And being a brand loyalty But it is not easy to use We will create content that will appeal to consumers and create a professional video.
ENC 3250 Professional Writing Midterm Reflectionkenyonflint
This is a Power Point presentation on what I have learned throughout the first half of the semester of my Professional Writing class at Florida Gulf Coast University.
Writing guidelines for international non-profit organizations (Internal docum...Daniela Papi
This is a document I made in 2011 before I left my job managing PEPY, an education and youth leadership organization in Cambodia. It combines a few tools we had made over the years - from writing guidelines to our views on do's and don'ts in international development marketing. Another former PEPY team member just sent it back to me, and I realize some of it is still relevant in my current job, so I thought I'd post it here in case it might be useful to others.
This comprehensive workshop provides you with an in-depth understanding of how to write in a concise and clear style that focuses on your reader. It will help you build better relationships and improve your company’s image. This full day session also helps you perfect your writing skills and become a helpful resource for your staff and colleagues.
Blogging School - Getting Started as a Blogger for B2BKrista Kauppinen
Introduction to B2B blogging. A training session I've run a few times for B2B SaaS companies.
1. Why is blogging a great opportunity for B2B marketers
2. What makes a good blog post?
3. The blog post writing process
4. Blogging rules
5. Ways to get over writer’s block
6. Ideas and article types
7. The editing and publishing process
This presentation borrows heavily from ideas in: Everyone Writes by Ann Handley - an excellent book which I highly recommend.
Speech Writing - How to Write a Persuasive Speech QuicklyAkash Karia
http://www.CommunicationSkillsTips.com
Learn how to write powerful speeches and deliver persuasive presentations with this short ebook from CommunicationSkillsTips.com
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STRATEGIES FOR THE “YOU APPROACH”
In workplace writing, a key goal is to maintain friendly relations with readers, even
under conditions of tension, frustration, and strife. The “You Approach” is a set of five
strategies that workplace writers can use to maintain or restore friendly relations with
readers and to minimize their sense of threat in adverse business situations in which
they might resist the message you’re delivering in your document.
Table 1 lists the five strategies of the “You Approach.”
Table 1: Five Strategies of the “You Approach”
1. Write From the Reader’s Perspective
Focus on the reader’s situation, not on your own situation. Show that you understand
the reader’s position and perspective. For example, imagine that you have just arrived
to the first day of a writing course. Your instructor is about to speak. Which of these
opening lines would appeal to you the most?
Welcome to a course that I’ve enjoyed teaching here for the past eight
years.
I’m glad you’ve decided to take this course, because it could make a
tremendous difference in your ability to succeed in your chosen career.
1. Write from the reader’s perspective.
2. Anticipate and answer all questions that your readers are likely to have about
the situation.
3. Use personal pronouns.
4. Be courteous, tactful, and respectful, especially at the end of memos, email,
and letters.
5. Cushion the blow for readers in “bad news” letters by organizing material
strategically, posing questions, and using conditionals.
The first line takes a “Me Approach.” It centers on what is important to the instructor,
not on what new students would find meaningful. The second line takes the “You
Approach,” because it focuses on what matters to the students.
Example: A student intern worked at RDI, a prestigious research institute near her
university. When she received the following memo from her supervisor, she felt hurt
and insulted. Read the memo and consider why she reacted so negatively to the memo.
Anywhere University
Research and Development Institute
To: RDI Student Employees
From: RDI Student Supervisors
Date: November 10, 2007
Re: Attendance at RDI Staff Meetings
I am asking that you all refrain from attending RDI staff meetings in the future in
order to provide coverage for permanent fulltime RDI staff members while they
are busy attending RDI staff meetings (this coverage could take the form of
answering phones or continuing with your regular work assignments as your
supervisor determines). Let me assure you that, although you are valued
employees of the Institute, the RDI staff meetings are really only relevant and
necessary to members of the permanent staff, for whom the success of the RDI
is of primary concern. I know that some of you enjoy attending these meetings
and find them interesting, but remind you that you have the privilege of being
stude.
When a scholar does not understand the writing basics, they usually make poor assignments. But, on the other hand, when a scholar possesses the knowledge of writing, they produce quality content. Thus, writing an academic paper requires basic ideas to make it less difficult for scholars who find it challenging to work on.
Well, do not panic because of it! In this post, we have got five crucial tips that you can follow easily. Tips on writing your assignment like a pro
Writing can be defined as a process that includes multiple steps, from logical to clear, and good academic writing involves all. Therefore, understanding and acknowledging the right aspects of the academic writing process becomes essential for every scholar who wants to be a better academic writer.
"Satellite" is a song written by American Julie Frost and Dane John Gordon. It is best known as Germany's winning entry at the Eurovision Song Contest 2010, performed by German singer Lena Meyer-Landrut.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
1. Interview of Ian McMaster, “Business Spotlight” editor-in-chief
Once upon a time our team’s decided to arrange Skype interview with this interesting and
smart, communicative and sociable person with wide world-outlook, our talk lasted not so
long, but I felt really sympathetic about him
1. Olga: Could you tell in brief about your career in “Business Spotlight”?
Ian: I joined Spotlight Verlag (publishing house) in 1992 as the business editor for
the monthly general-English magazine Spotlight. In 1995, I became editor-in-chief of
Spotlight, a position I held until the end of 2003 and then again from January 2006 to
February 2009. In 2001, I was the founding editor of Business Spotlight magazine,
then a quarterly magazine for German-speakers who want to improve their business
English. Now, the magazine appears six times a year.
2. Olga: You know, nowadays there’re so many magazines, newspapers, printed papers
– so the market is really competitive one: do you care to have unique sales proposal?
Ian: Business Spotlight’s USP is that it provides targeted material for German-
speakers (and, via our licence editions, for speakers of other languages) who need to
improve their communication skills in English at work. This means not just language
tips, but also help with intercultural skills and business communications skills such as
giving presentations or taking part in international meetings. It also means providing
of help through a variety of channels – not just the magazine but also via audio CDs
and downloads, our website, podcasts, workbooks, videos (via our new brand
“Dalango”) etc. Nowadays, learners want to be able to choose the learning channels
that suit them the best way possible.
3. Olga: Your typical customers – who’re they?
Ian: Our typical customer is highly-educated, between 25 and 50, needs English
regularly at work and is very keen to improve his or her skills. We have a fairly even
division between male and female customers. As for future developments, we have a
number of plans, both online and offline, but it is too early to talk about them in detail.
But one thing is certain: we will have to be innovative and continue to offer our
customers new and relevant ways to improve their business communication skills.
4. Olga: What about usage of new social medias to promote your magazine?
Ian: The use of Twitter is a new PR and marketing tool that we are experimenting
with, as many other companies do. The point is that we have to be where our
customers are rather than simply assuming that they will come to us. (I am smiling and
approving these words – really nicely said) So, although some people are sceptical
about the use of tools such as Twitter, Facebook etc, I think it is important to be
opened minded about them. Ultimately, the consumer decides which channels are
important to him or her.
5. Olga: What does it mean “good article” for you?
Ian: I think a good article should meet three criteria. I like to call them the three “Rs”.
First, it should clearly be relevant to the readers. Second, it should appear at the right
time – in other words, at a time when readers want to read about the subject. And third
it should be right, by which I mean correct from a language viewpoint. We spend a lot
of time on all three criteria. A fourth criterion, of course, is that the article should be
interesting. Nobody wants to read boring articles, no matter how relevant, timely and
2. grammatically correct they are. Our readers want to learn and be entertained at the
same time.
6. Olga: Are there any difficulties in creating authentic-look-like English magazine?
Ian: The most important thing is that our correspondents, who are mainly professional
journalist, should write naturally, so that readers are not given some artificial English.
At the same time, we do edit the texts carefully for clarity and also for the language
level, so that we provide a variety of levels for our readers. And, clearly, in our
language-related texts, we give a lot of thought to the precise language that is used.
7. Olga: Are you involved in any additional projects or piece of work?
Ian: I am currently the joint co-ordinator of the business English teachers’
organization BESIG (www.besig.org), although I am stepping down after three years
at the conference in Poznan in November. BESIG is an important networking
organization and I have very much enjoyed my period as joint co-ordinator.
8. Olga: What about staff managing: whether you’ve got any special personally yours
commitments?
Ian: As I have been at the company for more than 17 years, I know the processes here
very well. But so do many other members of our staff, some of whom have been here
even longer than me. I think we all try to pass on our knowledge and experience to
newer members of the team. As for managing the staff generally, I think it is a
question of trying to discover what motivates each individual person and reacting
accordingly if possible. It doesn’t always work!
9. Olga: What are you in charge of, do you have time for writing as well?
Ian: The position of editor-in-chief is primarily one of organizing and coordinating
both the team and the topics in the magazine. It is important to try to get a balance
between delegating decision-making to individual team members and taking the
responsibility for important decisions and setting the direction for the magazine and
our other products. As an editor-in-chief, I don’t write as much as I used to in the
magazine, but I do write a blog for our website three days a week.
10. Olga: What sort of person are you?
Ian: Yes, life can be confusing and I think one of the greatest challenges is to live
with ambiguity. I am by nature a person who likes things to be structured and
organized. I am also an irritatingly pedantic perfectionist at times, like a number of my
colleagues! So I am constantly fighting against the desire to have everything under
control and to avoid chaos. On the other hand, I do believe that a degree of structure is
important to help even the most creative employees channel their energy effectively.
11. Olga: Could you brief your life motto?
Ian: Do your best. That’s good enough. Don’t expect to be thanked, but be grateful if
you are.