Why Content is Important for your Digital Footprint

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Presentation by Warren Knight - delivered at the Content Masterclass in Ravensbourne on 2nd May 2014.

Marketing Business Technology

Is your business
about Content Marketing?
Digital Footprint
Warren Knight

Warren Knight
Tell your story
Storytelling
Storytelling
Storytelling
If you cant tell it, you can’t sell it

Warren Knight
Tweet me @wvrknight
Connecting

Focus on the customer
Mindset Advocate
Business Customer
Warren Knight

What’s your message
Customer segment
Direct
To
Customer
Channel
PartnersVs
Value proposition
Personal
Service
Added
Value
Community
Financial
Return
Reciprocal
Agreement
Database
Vs
Warren Knight

Stage 2. Customers 6 human needs
Solve a
problem
Unique
Certainty GrowthVariety
Stimulate
Signiﬁcance Love
Connect
Knowledge
Share
Contribution
Warren Knight

Stage 3. Know your content
Analyse gaps
Deﬁne topics
Key message
User goal
Keyword research
Warren Knight

Stage 4. Have a plan
Warren Knight
Deﬁne tactics
Resource
Channels
KPI’s
Set calendar

Apply your strategy: Power of sharing content
Warren Knight

Content is King: Lead generation
Content Marketing 34.6%
Social Media 24.7%
SEO 14.6%
Email 10.6%
Mobile 9.2%
Paid Advertising 6.4%
Warren Knight

What challengers are you facing?
Warren Knight
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding

Warren Knight
Warren Knight
@wvrknight
www.warrenknight.co.uk
warren@warrenknight.co.uk
020 8123 3730
How can I help?

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Every small business wants to grow and be profitable, but in order to expand you need a vision of what you want to achieve and a plan to get you there. Warren Knight a strategic small business growth consultant identifies seven critical steps to accelerate a scalable for long-term growth. 1. Define your target Audience 2. Know your Business 3. Review Performance 4. Set Goals 5. Develop Your Business Growth Strategy 6. Tools and resources 7. Make It Happen Now is a time to stop strategising and start ‘doing’. It involves spending time, and possibly money, on product development, training, sales and marketing. For many small businesses this is easy to begin with, but it runs out of steam over time as business owners and staff can become side-tracked with other activities. It’s so important to ring-fence time and budget to ensure this doesn’t happen. Don’t worry if your plan starts small: a phased growth plan is often the best, allowing for resources and demand to scale accordingly. Stable and solid growth comes from a scalable business growth model that expands to the financial capacity of the business. About Warren Knight; Entrepreneur and Business Growth Consultant I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

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Why Content is Important for your Digital Footprint

1. Is your business about Content Marketing? Digital Footprint Warren Knight

2. It’s 1989 Warren Knight

3. Warren Knight Tell your story Storytelling Storytelling Storytelling If you cant tell it, you can’t sell it

4. Warren Knight Tweet me @wvrknight Connecting

5. Inspiration from the Edge Warren Knight

6. Things have changed 1920’s it was all about the PRODUCT 1950’s BRAND’s ruled 2010’s Now it’s the turn of the CUSTOMER Warren Knight

7. Focus on the customer Mindset Advocate Business Customer Warren Knight

8. Brand me Be a thought leader: Reduce sales cycle Platform Speaking Presentation skills Partnerships Live Engagement Listen 1 thing Warren Knight

9. What’s your message Customer segment Direct To Customer Channel PartnersVs Value proposition Personal Service Added Value Community Financial Return Reciprocal Agreement Database Vs Warren Knight

10. Sexy Big Pants Warren Knight

11. 5 Types of Content Marketing 1. Thought Leadership 2. Brand Publishing 3. Education Content 4. Product Descriptions 5. SEO Warren Knight

12. Stage 1. Know yourself Objectives Goals Brand Identity Key Message Inﬂuencers Warren Knight

13. Stage 2. Customers 6 human needs Solve a problem Unique Certainty GrowthVariety Stimulate Signiﬁcance Love Connect Knowledge Share Contribution Warren Knight

14. Stage 3. Know your content Analyse gaps Deﬁne topics Key message User goal Keyword research Warren Knight

15. Stage 4. Have a plan Warren Knight Deﬁne tactics Resource Channels KPI’s Set calendar

16. Apply your strategy: Power of sharing content Warren Knight

17. Content is King: Lead generation Content Marketing 34.6% Social Media 24.7% SEO 14.6% Email 10.6% Mobile 9.2% Paid Advertising 6.4% Warren Knight

18. What challengers are you facing? Warren Knight Investment Business Growth Funding Planning & Development Management Leadership Grants: Innovation Personal Branding

19. Warren Knight Warren Knight @wvrknight www.warrenknight.co.uk warren@warrenknight.co.uk 020 8123 3730 How can I help?

Why Content is Important for your Digital Footprint

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