Why Any Small Business can now out-market Any Big Business using Digital
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When digital tools can level the playing field for small budget markets and startup, big companies should be terrified. What it took to win in old world marketing - scale, market size, influence and resources - isn't what it takes to win in the digital marketing world. This presentation shares what Maxis, a leading telecoms and internet company learned (often the hard way) and what changes the company made during its 2 year digital transformation. Presented at GREAT conference, Kuching Sarawak
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- It was one of the first and most successful student startups from Visakhapatnam, winning awards including fastest emerging digital media startup in Asia in 2014.
- The startup focuses on design and creativity, and prides itself on its young team and trusted work with over 100 global clients.
Portfolio of Thomas Tonder
I’m an entrepreneur and an UX designer expert in e-commerce. Happy french living in Helsinki, I work/play with digital businesses worldwide to boldly improve their conversion & customer experience.
Email measurement is evolving...are you?
The document summarizes an agenda for an email measurement conference. It includes sessions on using data and metrics to improve marketing, focusing beyond just clicks and opens. Speakers will discuss how to leverage more customer data and metrics to improve campaigns, segmentation, and ROI. The final session will provide a summary of the event. Attendees will learn how to better measure and take action on more customer data and metrics to improve marketing performance.
Ilyan.com services overview
This document summarizes the services of an international digital agency. They provide full-service digital marketing solutions including strategy, creative design, digital asset production, social media management, and more. They have offices across Europe and a team of over 60 experts. Their goal is to help clients by guiding people along customized journeys from awareness to purchase using integrated digital and traditional marketing channels.
How to Get 1000 New B2B Customers, Using Nothing But Cold Email
The document provides tips for writing effective cold emails to generate new B2B customers. It outlines five rules: 1) Know your audience through research; 2) Focus on enticing benefits rather than features; 3) Use social proof from successful clients; 4) Stay laser-focused on one compelling concept per email; 5) Evoke emotions with engaging language. The document also provides examples of how to apply the rules when writing email templates and gives feedback on sample templates to make them more targeted and persuasive.
Heather growth marketing conf 2016
The document provides tips for writing effective cold emails to generate new B2B customers. It outlines five rules: 1) Know your audience through research; 2) Focus on enticing benefits rather than features; 3) Use social proof from successful clients; 4) Stay laser-focused on one compelling concept per email; 5) Evoke emotions with engaging language. The document also provides examples of how to apply the rules when writing email templates and gives feedback on sample templates to make them more targeted and persuasive.
Digital Transformation 2018 - Edinburgh
DIGIT's 3rd Annual Digital Transformation Conference held 27th Feb, Edinburgh.
Core themes:
IT & Digital Landscape: Key Business and Consumer Trends
Communication: Marketing, CRM, Social Media
Disruptive tech: Blockchain, Chatbots, IoT, AI, Voice
Data: Analytics, Insight, Decision Making
People: Collaboration, Leadership, Empowerment
Strategy: Culture, Process, Organisational Change
I Have Answer
This document summarizes the services of a digital marketing agency called Arcler Desk. They provide online reputation management, lead generation, and business listings. They have a team of experienced strategists, designers, writers, and SEO/social media experts. They focus on developing customized strategies to help clients grow their business without overspending. Their goal is to align marketing and sales initiatives to maximize results for clients.
Lesara Culture Code
Ever wonder what it’s like to work at the fastest growing tech startup in Europe? The Lesara Culture Code will give you a brief insight into our team, our values, our culture and how we are changing the fashion industry.
Make your Marketing “Run Happy”: Tips & Tools on Content Repurposing Featurin...
Agile and visual storytelling are gaining the attention of many marketers today. However in a time where content is marketing, organizations must prepare for multiple marathons – they need to not only reach customers, but build hero brands. Learn from Jake Athey, Marketing Director at Widen, and Amy Clerget, Project Manager at Brooks Running, as they highlight content activation strategies, tools, and lessons learned that made for a DAM good approach to getting more value across your content supply chain. Buzzwords aside, Jake and Amy will show you how to make your marketing “run happy."
Presentation by:
Jake Athey – Marketing Director, Widen
Amy Clerget – Project Manager, Brooks Running
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Microsoft Digital Advisory Services
To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer
engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations.
Welcome to learn more about our Advisory Services.
Jerrylawrence markham team system-london-digital-v1
The document advertises a conference highlighting session from the iStrategy London Digital Marketing Conference held in October 2013. It will be a two-hour session on October 10th at the Delta Hotel in Toronto, with only 30 seats available for $75 plus tax. The session will provide insights from thought leaders and opportunities for networking. Last year's iStrategy London conference was a success with speakers like Brian Solis, Mari Smith and Ken Segall guiding audiences on creating effective marketing campaigns. The highlights session will cover improving customer experience, online conversions, and authentic engaging campaigns.
NUS-ISS Learning Day 2019-Leading digital product team with business team model
Presented by Mr Tan Liong Choon, Senior Lecturer & Consultant, Digital Products & Platforms Practice ,NUS-ISS, at NUS-ISS Learning Day 2019
London MUG Sept 2022.pptx
The document outlines an agenda for an Adobe Marketo Engage User Group meeting taking place on September 29th 2022 in London, with presentations on generating results from gifting campaigns in Marketo, fixing leaky funnels by routing leads straight to meetings, and how to build an effective marketing operations function. House rules for the user group are also listed, which prohibit self-promotion and require consent before sharing other members' use cases or personal information.
MTI - The Nuts & Bolts
Creating mobile sites takes a lot of time and closing deals also needs not only showing how good you can make your client's site but by also letting them feel the pain of knowing how bad their site looks like compared to their competitor's site.
Templates used in the presentation are from the Mobile Treasure Island: http://www.forumspecialoffers.com/showthread.php?725-Mobile-Treasure-Island-Expat-on-Tropical-Beach-Makes-500-in-40-Min-Proof#.UrzaHYVl8Xg
6.17.14
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
Leverage Personalisation - Canon For Business
The document discusses the power of personalization in marketing. It notes that 84% of marketers see personalization as important for customer retention and loyalty, but 48% struggle to personalize interactions. The solution proposed uses multiple data fields to enable simple, cost-effective personalization across media. Case studies show how the tool has helped organizations personalize documents to strengthen offerings and engage customers.
Building a business for a digital age
Building your business has never been easier but with the social web comes a new set of rules. This presentation will take you through some of those rules and how to implement them in your business.
Similar to Why Any Small Business can now out-market Any Big Business using Digital (20)
How to Get 1000 New B2B Customers, Using Nothing But Cold Email
How to Get 1000 New B2B Customers, Using Nothing But Cold Email
Make your Marketing “Run Happy”: Tips & Tools on Content Repurposing Featurin...
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Jerrylawrence markham team system-london-digital-v1
Jerrylawrence markham team system-london-digital-v1
NUS-ISS Learning Day 2019-Leading digital product team with business team model
NUS-ISS Learning Day 2019-Leading digital product team with business team model
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Think Things Work-in-progress
This document introduces "ThinkThings", a set of 52 cards meant to help marketers and creatives come up with new ideas by thinking differently about customer needs, brand essence, locations and audiences, and changing behaviors. The cards are grouped into four directions - Needs, Essence, Who-When-Where, and Switch - corresponding to different approaches like understanding needs, leveraging brand strengths, considering contexts, and disruption. A preview shows some unique card designs contributed by various artists to symbolize different creative thinking techniques.
Etsy + Kiva Zip - unlocking synergies
Discussion document on formalizing a Kiva + Etsy partnership. This document centers on building a joint-partnership identity - that's designed to be adopted and promoted organically by both Kiva's and Etsy's organic community teams in different cities.
Kiva Zip Class Assignment: BuildOn.org after-school program at BN Highschool,...
Kiva Zip is a 0% interest crowdfunded loan program. One designed specifically to support financially excluded aspiring micropreneurs. In other words, those deemed too young, too new, too unproven or too risky for other forms of capital.
FACT: Kiva Zip allows entrepreneurs as young as 16 years old to borrow capital for their startup.
IDEA: Work with teachers in BuildOn.org whose after-school program teaches kids in low-income neighbourhoods/ backgrounds to "end the cycle of poverty, illiteracy and low expectations" to try out a tiny experiment with one high school class in the Bronx. We taught the kids about 'social enterprises' and that by starting one, even a small one, it is possible to simultaneously generate income for yourself AND give back to the community. And then we challenged them to start one. Using small $25 and $50 loans crowdfunded via Kiva Zip. Oh, and in only 7 days.
If this works, we'll have achieved not just creating 16year old donors for BuildOn, but also teaching kids about being entrepreneurial and resourceful, and using these kids to raise the bar of expectations for what's possible in their communities.
Small business and startup funding in Brooklyn: How Kiva Zip Can Help
In 2012, one of the world's largest online crowdfunding platforms Kiva.org launched Kiva Zip USA, a 0% interest PayPal-enabled loan product designed specifically for US small business entrepreneurs who would otherwise not qualify for traditional loans.
In the year since, Kiva Zip has successfully helped crowdfund starter loans for 200+ financially-excluded small businesses, and helped these businesses share their ideas and business ventures the crowdfunding community at large.
And we know, with your help, we can do even more.
- If you know/work for an organization who'd like to partner Kiva Zip by recommending potential beneficiaries of a 0% interest loan, write to us: ContactZip@kiva.org
- Learn more about helping small businesses, one $25 loan at a time: https://zip.kiva.org
- Support a small business in your own town: https://zip.kiva.org/loans
Kiva Zip USA: Technology and microfinance Guest Lecture at PACE University, NY
Was invited to give a guest lecture at microfinance post-graduate class at Pace University, New York. Structured as a part lecture, part focus-group with the students, the class surfaced interesting discussions into the promising future of leveraging innovations elsewhere in the sharing economy and low-cost digital connectivity/payment mechanisms to further unlock idle capital to tackle small business financial exclusion in the USA.
Kiva Zip, Technology & The Future of Financial Inclusion 2013
Kiva Zip presentation given at a joint panel with Kiva, Accion Venture Labs, Lenddo. Moderated by Shannjit Singh (technologist, innovation and investment banking consultant for micro/social finance sector). Can learning and applying the same technologies we use to share Space (airbnb), Stuff, and Skills (Skillshare) to unlock wealth from Spare Change into small business growth? Kiva Zip is an experiment to do exactly that. Crowdfunding financially-excluded businesses begins with just $25 of spare change.
KIVA ZIP @ Building Business in The Bronx Roundtable: Feb 12 2013
Kiva Zip is an online crowdfunding platform that provides 0% interest loans to small businesses and entrepreneurs who may not qualify for traditional bank loans. Since 2005, Kiva has funded over $972 million in loans to 1.3 million borrowers across more than 80 countries through 1.3 million registered lenders. In 2012 alone, $150 million was crowd-funded through Kiva loans. Kiva Zip specifically addresses the needs of US micro-entrepreneurs by providing small starter loans up to $5,000. Trustees, who work closely with small businesses, play a crucial role by identifying eligible borrowers, endorsing them on the Kiva Zip website, and supporting the borrower's business.
Experiments, Failures & Misadventures in socialmedia (2011)
Presentation given at PPK event in Nov 2011 on what we (DiGi) and I have learnt over the last 2 years' experiments in social media.
@sulinlau, Nov 2011
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Kiva Zip Class Assignment: BuildOn.org after-school program at BN Highschool,...
Kiva Zip Class Assignment: BuildOn.org after-school program at BN Highschool,...
Small business and startup funding in Brooklyn: How Kiva Zip Can Help
Small business and startup funding in Brooklyn: How Kiva Zip Can Help
Kiva Zip USA: Technology and microfinance Guest Lecture at PACE University, NY
Kiva Zip USA: Technology and microfinance Guest Lecture at PACE University, NY
Kiva Zip, Technology & The Future of Financial Inclusion 2013
Kiva Zip, Technology & The Future of Financial Inclusion 2013
KIVA ZIP @ Building Business in The Bronx Roundtable: Feb 12 2013
KIVA ZIP @ Building Business in The Bronx Roundtable: Feb 12 2013
Experiments, Failures & Misadventures in socialmedia (2011)
Experiments, Failures & Misadventures in socialmedia (2011)
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Etsy Marketing Guide - Tips For Selling Digital Products
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How American Bath Group Leveraged Kontent
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
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Why Any Small Business can now out-market Any Big Business using Digital
- 1. Why Any Small Business can now Out-market Any Big Business using Digital Sulin Lau Head of Marketing Services, Maxis GREAT 2016, Kuching
- 5. We all know how the story ends…
- 6. Next 30-ish minutes… How the Small can Beat the Big using Digital Tools Maxis’ own digital journey (learning stuff the hard way) Must we fight? Or can we BOTH win? 1 2 3
- 7. Next 30-ish minutes… How the Small can Beat the Big using Digital Tools Maxis’ own digital journey (learning stuff the hard way) Must we fight? Or can we BOTH win? 1 2 3
- 8. #1: big guys are slow, social algorithms reward speed
- 9. #2: big is (usually) bland, poke fun
- 10. #3: taking on a giant opponent makes a small fella look big Link: Mini CEO challenges Porsche CEO https://www.youtube.com/watch?v=eYM6-RkHTCs
- 11. #4: why make a big budget ad if you can achieve more by spoofing one? Link: Newcastle “If we made it” trailer https://www.youtube.com/watch?v=wgbWvV6Oa4o
- 12. #5: While most businesses can’t afford traditional ads, No business can afford NOT TO have a digital presence My DIY “Retweet/Reshare Me” marketing & lead generation campaign Total budget: $0 Most leads, loans, conversions, donors and funds raised ever in 1 fellowship stint
- 13. #5: No business can afford NOT TO have a digital presence From “boring” B2B science.. …To taking 2nd generation family biz to next level
- 14. #5: No business can afford NOT TO have a digital presence “You got death. We got answers” (5 mil YouTube views + a book deal)
- 15. Next 30-ish minutes… How the Small can Beat the Big using Digital Tools Maxis’ own digital journey (learning stuff the hard way) Must we fight? Or can we BOTH win? 1 2 3
- 18. Real change always starts with breaking old habits
- 19. A War Against Paper Remove lengthy forms, stamps, and signatures that slow us down, dissipate energy with friction, cost us money and errors
- 20. Eliminate walls between departments, and between exec suites, corner offices and cubicles
- 21. Let data drive decisions Not Highest Paid Person’s Opinion
- 22. The internet is changing how Malaysians behave as customers HOW WE PAY FOR STUFF HOW WE DON’T WAIT ANYMORE HOW WE FORM OPINIONS HAS ALREADY CHANGED
- 23. Keep up with our customers or risk losing them
- 24. #1: New ways of nownownow speed Customers want stuff yesterday… or you’ve lost them
- 25. #2: New ways of cash Digital currency for games, apps, movies, music Top up via App Top up coupons & codes
- 26. #3: New ways of serving customers better Filter conversations by keyword, location, sentiment, even klout score
- 27. #4: New ways of sharing our space All senior and mid management gave up personal rooms in the renovation, and freed up loads of shared spaces
- 28. #4: New ways of sharing our space Using our new offices as brand evangelism tool • “Host your startup gathering/seminar at Maxis” • Office as best soft evangelism tool for our beliefs, New ways of working
- 29. #5: New ways of empowering our people - data to drive decisions Which days / post types get the most shares? Which device campaigns drove high traffic – with high conversions and low cost?
- 30. #6: … and new ways of managing efficiently
- 31. And the list goes on….
- 32. Next 30-ish minutes… How the Small can Beat the Big using Digital Tools Maxis’ own digital journey (learning stuff the hard way) How can we help each other – big companies & startups 1 2 3
- 33. Companies Small + Large partnering for growth + + +
- 34. Changing customer New ways of selling & marketing New types of businesses New workforce demands
- 37. Add: Sulin Lau or @sulinlau Slideshare.net/flipside247 follow: Keep in touch, Ok?