It's tough out there. The sheer velocity of change in our industry can be overwhelming - from digitization of channels, to being suddenly swamped by data, to emerging opportunities to automate in our industry. I was invited to take a cheeky (caveat: utterly non-scientific) pick of which continents and species may be the first to disappear in this world we know as marketing.

9. CTR
VIEWS IMPRESSIONS “HITS”
CPRP CPC MEDIA ROI
LINK SCORES PRE- & POST-AD TESTING
AWARENESS ATTRIBUTION & LIFT STUDIES

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X

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37. 